Fotouh Shawky

Digital Marketing ManagerFull Time

• Job Details:- Create and manage content for Arcon and sister companies' social media, emails, websites, and other forms of digital communication - Research, track, and analyze consumer behaviours and trends and implement research into digital marketing campaigns - Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques - Develop and monitor campaign budgets - Establish and execute a digital marketing strategy to distribute content - Communicate with other teams in different regions to ensure the quality of deliverables - Represent the company with high-profile corporates

Digital Marketing ManagerFull Time

• Job Details:- Develop, implement, and track marketing programs such as email, social media, or digital and offline campaigns, and events - Build and maintain Company online and offline presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spending and performance based on the insights within the budget. - Brainstorm & Develop ideas for creative marketing campaigns - Manage all digital campaigns, including search engine marketing (Google AdWords and SEO) online brochures & catalogues, and other revenue-generating promotional campaigns. - Evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling - Develop brand presence through digital & offline channels - Plan and effectively execute a social media strategy for generating demand for the services offered - Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers - Market research for the marketing department needs - Establish & Maintain relationships with new & existing clients through networking and prospecting - Design marketing campaigns aligned with business goals - Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies - Conduct market research and analyze trends to identify new marketing opportunities

Marketing ManagerFull Time

• Job Details:- Establishes marketing goals based on past performance and market forecasts. - Oversees current offerings and comes up with initiatives for new products or services. - Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies. - develop detailed marketing plans for all media channels and sales teams. - Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects. - Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition. - Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings. - Works within the department budget to develop cost-effective marketing plans for each product or service. - Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives. - Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.