Fetouh Emam El-Shreif

Marketing DirectorFreelance / Project

• Job Details:As Marketing Director at VOW, I lead the full strategic and operational marketing scope, driving the successful launch and market penetration of global brands including Tesla, Carrera, Braun, and BaByliss in Egypt and the region.

Senior Marketing ManagerFull Time

• Job Details:• ⁠Spearheaded comprehensive marketing strategy for a 4-brand portfolio (ATLANTIC,LEVON, ROYAL GAS, SIMFER). •⁠ Developed long-term strategic roadmaps for each brand, focusing on sustainable growth and competitive differentiation. •⁠ Articulated marketing performance, strategy, and forecasts to key stakeholders, including executive leadership and sales teams. •⁠ Collaborated closely with internal stakeholders—sales, trade, and product teams—toalign marketing with business goals. •⁠ Developed and implemented 360° brand strategies covering ATL, BTL, creative, trade, and digital channels. • ⁠Strengthened brand equity, increased retail visibility, and contributed to consistent sales growth across key product categories. • ⁠Aligned all marketing initiatives with sales objectives to ensure cohesive Go-to-Market execution and maximize commercial impact. •⁠ Oversaw marketing budgets and monitored campaign KPIs to ensure high ROI and cost-effective execution. • ⁠Conducted market analysis and competitor benchmarking to identify growth opportunities and adjust strategy.• ⁠ ⁠Managed communication with internal and external stakeholders for brand alignment. •⁠ ⁠Oversaw agency partnerships, creative briefs, and media planning, •⁠ ⁠Coordinated seasonal promotions and retail activations to drive customer engagement. • ⁠Led, mentored, and developed a high-performing marketing team to execute brand strategies effectively and drive results.

Senior Marketing Manager (Head of Accounts)Full Time

• Job Details:• As an entrepreneur and Head of Accounts who works to establish and direct the activities of a business startup. Playing a dynamic role with responsibilities that can include, identifying market opportunities and services that can fill a specific niche. Developing business plans and forecasts. Participating in early marketing activities to build brand awareness and excitement for my company and my clients in different industries e.g. food and beverage - hospitality and healthcare - NGO - FMCG - cosmetics. • Provide strategic brand leadership for clients with an emphasis on developing and enhancing brand perception. Print marketing campaigns, including billboard and direct mail marketing, that build brand awareness and consumer trust. • Collaborate with the market research team to refine campaigns that adhere to their brand guidelines based on consumer persona, behaviour and trends. • Supported senior marketing staff by creating social media calendars. Managing Google ad campaigns, and using Google Analytics to measure campaign results of increasing web traffic and conversions, to develop a B2C & B2B marketing strategy, that increased qualified lead generation by 35%, Increased annual revenue by 63% by planning, • Implement paid and organic digital marketing strategies with the ultimate goal of increasing web traffic and conversions. Reduced cost per account by 53% by implementing an acquisition strategy that maintained new account volume. Developing efficient direct-response acquisition programs across multiple digital channels. • Create SEO- enhanced website content through a content management system (CMS). • Stay up-to-date with modern marketing strategies and technologies. • Monitor associated to analytics to ensure effectiveness.