Fatmah Mohamed Elmassry

Media Manager

• Job Details:Developed and executed a digital marketing strategy to increase brand awareness and engagement. Grew audience reach by 25% across multiple platforms. Created engaging video content highlighting services, customer testimonials, and behind-the-scenes moments. Designed and maintained the salon’s website, ensuring a user-friendly interface and updated service information. Analyzed social media performance metrics and implemented strategies for continuous improvement. Collaborated with the salon team to align branding, messaging, and promotional campaigns.

Production Intern - Assistant to Senior Producer

• Job Details:Supported the senior producer in daily production tasks, including scheduling, research, and preparing briefing materials. Assisted in coordinating logistics for live show segments, guest appearances, and on-set operations. Conducted research on trending topics, guests, and stories to support content creation. Prepared scripts, cue cards, and show rundowns to ensure smooth production flow. Managed communication between production teams, talent, and external partners. Assisted with administrative tasks, including notetaking during production and meetings and updating production schedules.

Assistant Producer

• Job Details:Assisted in planning and coordinating weekly news broadcasts, ensuring smooth execution of live and pre-recorded segments. Supported senior producers with scriptwriting, show rundowns, and segment scheduling. Conducted research on local events, news stories, and interview subjects for content development. Managed pre-production tasks, including coordinating interviews and preparing necessary equipment for field reporting. Collaborated with camera operators, editors, and on-air talent to ensure high-quality production standards. Monitored live broadcasts to troubleshoot technical or content-related issues in real-time.