FI
Fatma Ibnouf
Marketing
Downtown, Cairo, EgyptWork Experience
Trade Marketing SupervisorFull Time
Sayga Flour Mills/ Dal Group / Sudan
Nov 2009 - Feb 2017 -7 yrs, 3 months
Education
Master's Degree in Master of Arts in Gender and identity
Exeter UniversityJan 2009
Skills
- Set and implement strategies and action plans across category, brands and consumer
- Develop state of the art category, shopper and competitor understanding in order to build better category strategies
- Monitoring of category performance, GAP management and identification of potential growth opportunities.
- Managing trade promotion and all activity costs across categories.
- Exchange good practices with other categories on a local level, and across business group level
- Develop and implement the ‘go to market’ strategy for new product developments
- Manage the portfolio of the category.
- Manage the portfolio of the category
- Significant influence in developing the category strategy. Responsible for category market share targets
- Influence the brand development process and local marketing
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Languages
English
Fluent