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Fatma Abusief

Brand and Corporate Communications at L'Oréal Middle East

Dubai, United Arab Emirates

Work Experience

  • Digital News ReporterFull Time

    Motivate Media Group - Emirates Woman Magazine

    Dec 2018 - Mar 2020 -1 yr, 3 months

    United Arab Emirates , Dubai

    • Job Details:● Ability to write news, fashion, beauty and lifestyle pieces for an online audience ● Full understanding of HTML and SEO ● Capable of finding story angels that are relevant to the region ● Managed social media outlets for Emirates Women - Facebook, Twitter and Instagram ● Contribute to print - writing cover stories, art and beauty pieces and conducting interviews ● Worked on sponsored content and promoted articles and posts on social media ● Created ‘Spotlight On’ vertical to shed light on Arab talent and artists ● Track website activity and see what is trending and how certain content is doing compared to others
  • Brand and Corporate Communications Internship

    L'Oréal Middle East

    Mar 2018 - Present -7 yrs, 4 months

    • PR FreelanceFreelance / Project

      BuzzyBee Communications​

      Jan 2018 - Feb 2018 -1 month

      • News InternInternship

        Bloomberg LP

        Sep 2017 - Nov 2017 -2 months

        • Education

          • MA in International Security and Terrorism in Politics

            University of Birmingham

            Jan 2019 - Jan 2020 - 1 Year

          • Bachelor's Degree in Journalism

            American University in Dubai

            Jan 2017 

          Achievements

          - Articles published on Bloomberg's website: https://www.bloomberg.com/authors/ATaBVu2Epo0/fatma-abusief - Article published in Bloomberg Businessweek magazine

          Skills

          Languages

          • Arabic

            Fluent
          • English

            Fluent

          Training & Certifications

          • Middle Eastern Studies Certificate

            American University in Dubai·2017
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