Fatima Ahmed Ghanem

Assistant Brand ManagerFull Time

• Job Details:Creating Brand story for the newly launched brands (IDO appliances). • Responsible for the group companies’ events planning, sourcing and budgeting. • Working with creative agencies for Retail activities and giveaways sourcing. • Dealing with local exhibitions for PR activities as per products branding strategy. • Market research: implementing competitor’s analysis for the potential upcoming FMCGs products. • Responsible for the retail activations for Black& Decker, Elios, Nara and IDO brands. • Responsible for ATL, TTL, and BTL activities for several brands to support the sales activities. • Designing Conceptual maps and SWOT analysis for the brands to position them in the market. • Working on analyzing the retail shops annual performance with the brand to allocate the correct marketing tools budget for each partner. • Working on the products manuals designing and content

Marketing And corporate relations officer (Financial inclusion)Full Time

Marketing and operations specialistFull Time

• Job Details:Product ownership for a new agricultural processing commodity. -Performing its branding and marketing strategy, identity, personality -Do a full market research for the commodity -Do the pricing and costing of the products based on numerous techniques. -Do a market scan to study the market's products and competitors to a have a strong product launched in the market.