Fathi Ibrahim

Sales DirectorFull Time

• Job Details: Directed three Customer Development Managers, Retail Marketing Manager, Field Operation Manager, and 155 team members in Sales operations while reporting directly to the GCC General Manager.  Drafted and delivered a dynamic three-year strategic plan in consultation with senior Managers.  Collaborated with the distributor to sustain Product, Price, Place, Promotion, and People (5Ps) and advanced market share from fifth to second place.  Established the strategic business plan, consulted Managers on channel strategies, and sustained plan execution to drive revenue and control costs.  Achieved 2015 to 2016 IMS growth of 16% and 2014 growth of 6% after a flat first half.  Built a work culture centered in leadership, integrity, creativity, accountability, and open communication.  Reduced market receivables 24%, decreased stock inventory level 30%, and reduced working capital.  Mentored management and key team members on career development, business best practices, leadership skills, and performance excellence.

Business Development ManagerFull Time

• Job Details: Directed two national Sales manager, two Brand Managers, Education Manager, and 61 team members to drive regional trade marketing across diverse categories.  Took over and revitalized business operations after a five-year decline and achieved 45% growth in one year.  Executed a five-year strategic business plan to drive brand recognition across Egypt and GCC, sustain product quality, bolster market launches, and strengthen Profit and Loss statements.  Analyzed markets, competitors, and products to discover business development opportunties.  Doubled revenue in four years on a sustained double-digit year-on-year growth through business development and dynamic branding strategies.  Implemented a unique proprietary Business Management System to control retail channels, engage with key clients, and support management and team member processes and activities.  Honored 10 times by Proctor & Gamble at the GCC level, CEEMEA regional, and global levels.

Department store managerFull Time