Farida Tobbala

Junior Community ManagerFull Time

• Job Details:Handled different brand accounts such as: o Oxi o Electrostar o California Gardens o Minly o Teama Milk o Président Cheese o Nippon Paints o Kijamii • Moderated the brands' Social Media accounts, replied to inquiries, handled complaints and engaged with the community. • Collected and analyzed community insights for each brand and their competitors to better improve their offerings and marketing strategies. •Conducted detailed competitive analysis to compare specific services, how the community reacts to them and the differences between brand and community social media engagement across competitors. • Prepared and presented quantitative and qualitative reports (including sentiment analysis, topic analysis and charts) to further explain community insights and recommend the suitable strategy accordingly