Farida Refaat

Marketing & Design Lead

• Job Details:Developed and executed 5+ marketing campaigns for product launches, increasing engagement by 30%. Shot and edited 15+ reels and product photos using Adobe Premiere Pro and CapCut. Designed social media graphics and print materials using Adobe Illustrator, InDesign, and Canva. Managed content calendar and Instagram/TikTok strategy, contributing to 25% follower growth. Covered 10+ branded events, producing high-quality visual content for digital marketing. Maintained cohesive brand storytelling across all touchpoints.

Marketing Intern

• Job Details:Launched Ackle’s LinkedIn page, growing followers by 30% in the first month. Created and designed 10+ branded posts, reels, blogs, and articles. Increased average post engagement by 25% through strategic content planning. Conducted research on LinkedIn ads, optimizing paid strategy recommendations. Proposed website enhancements (e.g. chatbots) to improve user experience and lead generation. Used ZoomInfo to identify and contact 50+ potential leads and business page managers on LinkedIn. Shaped brand voice and content strategy for a B2B audience across digital channels.

Marketing Executive

• Job Details:Managed social media, boosting engagement by 15% and followers by 25%; developed marketing strategies that increased brand awareness by 15%. Led content creation efforts, producing high-quality content that resonated with the target audience. Optimized email marketing campaigns, maximizing open and conversion rates. Secured influencer partnerships to expand reach and credibility.