Farida Nassar

Multi-Property Marketing & Communications ManagerFull Time

Cluster Marketing & Communications ManagerFull Time

Cluster Digital Marketing ManagerFull Time

• Job Details:Al Alamein Hotel & Address Marassi Golf Resort Address Beach Resort Marassi (New Opening) Vida Marina Resort Marassi (Pre-Opening) • Driving the implementation of the brand digital marketing strategy. • Planning digital marketing campaigns, including web, SEO, always on social, social media, email and display advertising. • Developing monthly performance reports of all digital marketing campaigns, website conversions, and social media content. • Developing an annual budget for digital advertising. • Identifying trends, insights and optimizing spend. • Content creation and creative writing for all digital content, ads and flyers. • Collaborating with influencers to increase hotel content and exposure. • Assisting & executing with PR activations, collaborations, photoshoots & events. • Maintaining brand toolkit across all departments ensuring on brand execution. • Building a social media presence and an active community. • Community management. • Tracking SEO and Google Analytics metrics. • Communicating with all hotel departments for offers and content. • Creating sales presentations to assist the sales team with the required tools to sell the properties. • Monitoring the hotels’ websites and all OTAs and consistently updating with the latest information and photography. • Initiating website offers. • Providing Service Plus with text for all in-house guest communication sent by the hotel. • Developing creative briefs for all hotel photo and video shoots and providing on ground handling and support during the shoots. • Assisting with hotel collaterals in design and text. • Assisting with F&B promotions concept creation and on-brand implementation (logo, design, language, concept). • Creating department promotional designs for hotel collaterals & digital campaigns. • Planning the digital marketing strategy for the new hotel openings. • Developing the website content for the new hotel. • Assisting with offline marketing collaterals and menus for the new hotel openings. • Assisting with the opening event for the new hotel.