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Farida Abdel Hakim

Programs Officer at American Chamber of Commerce

Dokki, Giza, Egypt

Work Experience

  • Marketing and Communications ManagerFull Time

    Nile University

    Jun 2020 - Present -5 yrs, 1 month

    Egypt

    • Job Details:• Supervise the marketing and communications team, by revising, proofreading and editing all content for online and offline platforms and channels before publishing and ensuring proper delivery on deadlines • Creating the yearly marketing plan for all NU schools while ensuring alignment with school deans and top management • Monitor all online and offline recruitment campaigns and activities, developing its content and its relevant communication with internal and external stakeholders including students, school’s representatives as well as digital and media agencies. • Manage all online webinars and conferences, in terms of preparing advertising content, entertainment activities and its live streaming. • Assist in developing, and responsible for executing the internal communications plan for NU faculty members, employees and students as per Marketing Strategy, across channels, by availing the necessary resources, and overlooking the quality of execution of all activities, on time to deliver expected engagement and satisfaction results, and keep all stakeholders up to date with important updates, announcements and happenings. • Manage communications with PR and digital marketing agencies, communicating briefs, objectives and NU directions. • Participate in Target Audience understanding and value proposition identification for different target audience segments and developing effective value-based communications and monitoring the effectiveness of communication tools with the target audience. • Responsible for aligning all internal NU stakeholders with the Vision, Mission and Values of the organization, as well as creating and maintaining relevant and effective internal branding of the NU premises. • Responsible for maintaining brand equity by delivering appropriate corporate identity elements to be used by NU Staff, Employees and Students. • Manage Internal and external events scheduling, planning and execution, and following up on proper communication and coverage of events.
  • Community & Events ManagerFull Time

    Singularity University

    Jun 2019 - Present -6 yrs, 1 month

    Egypt , Cairo

    • Job Details:• Implement local events from concept creation to closure; starting from meetups, bootcamps, hackathon & summit. • Create & organize community events at the Hub to ensure our community members engage together. • Produce detailed proposals for events (e.g. Timelines, venues, suppliers, legal obligations, staffing and budgets) • Develop and manage event budgets • Identify opportunities for local sponsorship and partnership that influence budget projections • Identify company community needs and execute events that impact the company’s development, reduce member churn, and support the promotion of The D. products and promotions (sales). • Coordinate contract negotiations with groups and venues, negotiating contracts with service providers and suppliers such as caterers, hotels, venues, agencies, etc. • Develop event elements that support event goals and the broader marketing strategy. • Lead promotional activities for the event • Develop event activations and source talent, vendors, and partners that support event goals. • Coordinate all operations • Communicate with the Finance team to ensure all revenues are being billed and collected in a timely fashion • Solicits, secures, and grows sponsorship relationships for each event. • Monitors expenses with respect to budget and recommend areas for cost-savings • Reviews actual revenues and expenses versus budget frequently with Finance Manager and CEO • Identify partner opportunities, co-create on partnership decks, and secure supporting partnerships on a timeline that ensures the proper promotion and fulfills partnership agreement. • Report performance on defined event KPI’s including attendance numbers, local brand impressions, conversion rates, etc. • Prepare timely thank-you letters to speakers, sponsors, and key volunteers after events • Conducts post-event evaluations and debriefs to determine how future events can be improved
  • Programs OfficerFull Time

    American Chamber of Commerce

    Dec 2018 - Present -6 yrs, 7 months

    • EU Events and Projects ManagerFull Time

      German Arab Chamber of Industry and Commerce (GACIC)

      Feb 2018 - Nov 2018 -9 months

      Egypt , Cairo

      • Education

        • MBA in Digital Marketing

          Maastricht School of Management (MSM)

          Jan 2016 - Jan 2018 - 2 yr

        • English literature in english section

          Cairo University (CU)

          Jan 2005 - Jan 2009 - 4 yr

        • High School - Thanaweya Amma

          Portsaid Language School

          Jan 2005 

        Achievements

        * MENA SU GIC Boot Camp at El Gouna (July 2019) *El Helm El Masri (an entrepreneurial event hosted by the AUC, CocaCola, AttijariWafa, EO (Mar.19) *More than 9 luncheons events, Conferences and committee meetings were implemented for 500 AmCham members and above *EU Energy Forum for 300 members from European ministries, local entities and multinational companies

        Skills

        • CSR
        • Community Service
        • Problem Solving
        • Microsoft Office
        • Social Media
        • Marketing

        Languages

        • English

          Fluent
        • Arabic

          Advanced
        • French

          Intermediate

        Training & Certifications

        • Editing Mastery: How to edit writing to perfection

          Udemy·2020
        • Google Adwords

          2020
        • Digital Marketing

          Udemy·2020
        • Fundamentals of Marketing

          Udemy·2020
        • Events and Conference Management

          AUC·2019
        • Toeic

          AMIDEAST·2016
        • Business Writing

          RITI·2016
        • Project Management Professional

          RITI·2012
        • arabic/english translator

          United Nations for Fund and Population·2010
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