
Farida Abdel Hakim
Programs Officer at American Chamber of Commerce
Dokki, Giza, EgyptWork Experience
Marketing and Communications ManagerFull Time
Nile University
Jun 2020 - Present -5 yrs, 1 month
Egypt
- Job Details:• Supervise the marketing and communications team, by revising, proofreading and editing all content for online and offline platforms and channels before publishing and ensuring proper delivery on deadlines • Creating the yearly marketing plan for all NU schools while ensuring alignment with school deans and top management • Monitor all online and offline recruitment campaigns and activities, developing its content and its relevant communication with internal and external stakeholders including students, school’s representatives as well as digital and media agencies. • Manage all online webinars and conferences, in terms of preparing advertising content, entertainment activities and its live streaming. • Assist in developing, and responsible for executing the internal communications plan for NU faculty members, employees and students as per Marketing Strategy, across channels, by availing the necessary resources, and overlooking the quality of execution of all activities, on time to deliver expected engagement and satisfaction results, and keep all stakeholders up to date with important updates, announcements and happenings. • Manage communications with PR and digital marketing agencies, communicating briefs, objectives and NU directions. • Participate in Target Audience understanding and value proposition identification for different target audience segments and developing effective value-based communications and monitoring the effectiveness of communication tools with the target audience. • Responsible for aligning all internal NU stakeholders with the Vision, Mission and Values of the organization, as well as creating and maintaining relevant and effective internal branding of the NU premises. • Responsible for maintaining brand equity by delivering appropriate corporate identity elements to be used by NU Staff, Employees and Students. • Manage Internal and external events scheduling, planning and execution, and following up on proper communication and coverage of events.
Community & Events ManagerFull Time
Singularity University
Jun 2019 - Present -6 yrs, 1 month
Egypt , Cairo
- Job Details:• Implement local events from concept creation to closure; starting from meetups, bootcamps, hackathon & summit. • Create & organize community events at the Hub to ensure our community members engage together. • Produce detailed proposals for events (e.g. Timelines, venues, suppliers, legal obligations, staffing and budgets) • Develop and manage event budgets • Identify opportunities for local sponsorship and partnership that influence budget projections • Identify company community needs and execute events that impact the company’s development, reduce member churn, and support the promotion of The D. products and promotions (sales). • Coordinate contract negotiations with groups and venues, negotiating contracts with service providers and suppliers such as caterers, hotels, venues, agencies, etc. • Develop event elements that support event goals and the broader marketing strategy. • Lead promotional activities for the event • Develop event activations and source talent, vendors, and partners that support event goals. • Coordinate all operations • Communicate with the Finance team to ensure all revenues are being billed and collected in a timely fashion • Solicits, secures, and grows sponsorship relationships for each event. • Monitors expenses with respect to budget and recommend areas for cost-savings • Reviews actual revenues and expenses versus budget frequently with Finance Manager and CEO • Identify partner opportunities, co-create on partnership decks, and secure supporting partnerships on a timeline that ensures the proper promotion and fulfills partnership agreement. • Report performance on defined event KPI’s including attendance numbers, local brand impressions, conversion rates, etc. • Prepare timely thank-you letters to speakers, sponsors, and key volunteers after events • Conducts post-event evaluations and debriefs to determine how future events can be improved
EU Events and Projects ManagerFull Time
German Arab Chamber of Industry and Commerce (GACIC)
Feb 2018 - Nov 2018 -9 months
Egypt , Cairo
Education
MBA in Digital Marketing
Maastricht School of Management (MSM)Jan 2016 - Jan 2018 - 2 yr
English literature in english section
Cairo University (CU)Jan 2005 - Jan 2009 - 4 yr
High School - Thanaweya Amma
Portsaid Language SchoolJan 2005
Achievements
* MENA SU GIC Boot Camp at El Gouna (July 2019) *El Helm El Masri (an entrepreneurial event hosted by the AUC, CocaCola, AttijariWafa, EO (Mar.19) *More than 9 luncheons events, Conferences and committee meetings were implemented for 500 AmCham members and above *EU Energy Forum for 300 members from European ministries, local entities and multinational companies
Languages
English
FluentArabic
AdvancedFrench
Intermediate
Training & Certifications
Editing Mastery: How to edit writing to perfection
Udemy·2020Google Adwords
2020Digital Marketing
Udemy·2020Fundamentals of Marketing
Udemy·2020Events and Conference Management
AUC·2019Toeic
AMIDEAST·2016Business Writing
RITI·2016Project Management Professional
RITI·2012arabic/english translator
United Nations for Fund and Population·2010