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Farha Ahmed Tantawy

Marketing Manager

Mokattam, Cairo, Egypt

Work Experience

  • Marketing and Branding ManagerFull Time

    ASG Holding

    Apr 2016 - Present -9 yrs, 3 months

    Egypt , Cairo

    • Job Details:• Develop and improve company image and manage re-branding project. • Develop and implement company B2B & B2C marketing strategy and communication plan. • Open and develop company new markets (whole and retail sales) & channels in Egypt, MENA and Africa Markets. • Increase company market share in Egypt, MENA and Africa. • Manage and develop all ATL and BTL campaigns. • Handle all partnerships, events, conferences and exhibitions. • Develop and manage all types of marketing collateral & multimedia packages, advertising, campaigns & brand building, and promotions. • Manage company website & digital marketing tools and prepare & deliver presentations to high-level executives. • Carry out market research, competitor and client surveys. • Conduct the copy-writing, editing and proofreading for all marketing materials. • Plan and implement annual marketing budget for marketing department. • Deliver quarterly assessment reports to measure performance.
  • Marketing and Branding Manager Full Time

    Eco Associates

    Jun 2011 - Mar 2016 -4 yrs, 9 months

    Egypt , Cairo

    • Job Details:• Plan, develop and implement strategy and marketing plans for B2B & B2C solutions and development aspects to meet agreed organizational performance within agreed budget. • Study new opportunities and managing SWOT analysis • Handle events, conferences and exhibitions. • Develop and manage all types of marketing collaterals & multimedia packages, advertisings, campaigns & brand building, and promotions. • Manage company website & e-marketing tools and prepare & deliver presentations to high-level executives. • Manage OEM projects • Manage training programs & provide training for employees • Analyze and evaluate the effectiveness of sales and marketing team performance, profit performance, methods cost, and competition. • Develop and handle CRM and ERP procedures and activities • Carry out market research, competitor and client surveys. • Conduct the copy-writing, editing and proofreading for all marketing materials. • Plan and implement annual budget for marketing department • Deliver quarterly assessment reports to measure performance
  • Marketing SpecialistFull Time

    High Technology Systems

    Apr 2007 - Jan 2011 -3 yrs, 9 months

    Egypt , Cairo

    • Job Details:• Prepare marketing plans and organize events and exhibitions • Develop and manage the advertisings, campaigns and brand building, and promotions budget, and providing quarterly analysis • Prepare all types of Mktg. collaterals for the company and related art designs • Analyze and evaluate the effectiveness of sales, profit performance, methods cost, competition and establish sales dept. forecasts • Manage a portfolio of accounts as an account manager • Deliver sales presentations to high-level executives • Manage and update the customer relationship management (CRM) system • Manage marketing research team & prepare analysis for the win /loss projects and provide quarterly report • Manage company website and e-marketing tools • Brand and manage the Fiber Optic Academy • Manage training programs for employees
  • Marketing CoordinatorFull Time

    Institute of Technology Australian “IOTA”

    May 2006 - Jan 2007 -8 months

    Egypt , Cairo

    • Job Details:• Prepare marketing plans • Manage & evaluate campaigns • Organize events, exhibitions, and trainings • Prepare all types of Mktg. collaterals for the institute • Develop and manage the advertisings, campaigns and promotions budget, and providing quarterly analysis • Prepare competition analysis, monitor & analyze market trends
  • Education

    • MBA in Marketing

      Arab Academy for Science, Technology and Maritime Transport (AAST)

      Jan 2013 - Jan 2015 - 2 yr

    • Certified Professional Business Analyst (CPBA) in Marketing

      American University in Egypt

      Jan 2011 

    • College Diploma in Marketing

      Regional IT Institute (RITI)

      Jan 2010 

    • BSc in Finance

      Cairo University (CU)

      Jan 1999 - Jan 2003 - 4 yr

    Achievements

    Accomplishments: - Manage & execute company Re-Branding project in local & export markets in less than 6 months. - Manage & execute packaging project for more than 300 products in local & export markets. - Manage & execute more than 600 signs for whole and retail sales markets in local & export markets. - Duplicate Company bottom line profits in 3 years and open new channels and markets. Freelancer Marketing Consultation for the followings: ▪ Construction Sector ASGC -Al-Sheafar Construction – Dubai Y 2015 till now ▪ FMCG Sector Al-Shahin Trading Y 2015 ▪ Real Estate Sector Metawee Group Y 2013 ▪ Training Sector Smith Consultation Y 2014 ▪ E-marketing Sector Dubai Mega Deals Y 2013

    Skills

    • Marketing
    • Design
    • Training
    • Brand Marketing
    • Microsoft Office
    • Adobe Photoshop
    • Powerdirector
    • Google Analytics
    • Google Mastertools
    • Business Analysis
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    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Advanced

    Training & Certifications

    • ART of Marketing Diploma

      RITI ·2010
    • Several training courses

      American Chamber of commerce·2008
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