Farha Tomoum

Accounts Director at Dogether Experiences

Nasr City, Cairo, Egypt

Dogether Experiences

Jun 2025 - Present -1 month

Job Details:• Managing the accounts team for both brands (Society of Play & Al Zomra), overlooking creative proposals, budgeting & strategic planning for the department.

Society of Play- Dogether Experiences

Aug 2023 - Jun 2025 -1 yr, 10 months

Job Details:• Managing the accounts team to work on the creative development, proposal preparation, budgeting, and on-ground execution for all SOP’s accounts including Orascom, Emaar, Tatweer Misr, Breadfast, Almarai, SODIC, Marakez, Cairo Design Week, Cairo Food Week, Hyde Park, MAF, Deloitte, CIS. • Co-created multiple concepts with different agencies including Event house, Shift Experience, Rabbit Experience, Haus Plus, Benchmark & Make Happn for multiple clients including Koun, MV, Zed Park & Emaar. • Collaborated with multiple entites to create on-ground experiences such as Peace Cake, FunknPop, Sync Summit, Bazaarna, Mashrou3 El Saada, Kamelizers Spaces, Grill Setup, IYS. • Worked on creating our own intellectual proporties concepts like The Play Festival (Vol. 1& 2), The Bond Fire (Vol.1&2) and Easter Breeze.

Aug 2022 - Jun 2023 -10 months

Job Details:• Managed content distribution for multiple clients (MBC, KWAI MENA, Synergy, ONTV) across the MENA region for YouTube, META and other social media platforms.

Jun 2019 - Aug 2022 -3 yrs, 2 months

Job Details:• Created and launched Coca-Cola Energy drink in Egypt (2019) • Handled beach rights for Amwaj and moderated their sponsors (2020) • Created and executed the launch event for ECO West, a real estate company (2021) • Recreated Coca-Cola’s infamous Ice Mug in Sahel and activated top governorates during summer (2021) • Handled Coca-Cola’s branding & activation as a sponsor in ZED Park (2021) • Handled all logistics & hospitality for the Dutch riders in Masters of Dirt in Makadi Heights (2021) • Worked with my teammates on Coca-Cola’s Bites & Beats Festival in Uptown Emaar; a fusion of Music, Food & Coke; followed by 4 mass festivals in public universities (2022) • Handled the on-ground logistics of Mountain View’s ad in Ramadan (2022) • Created and executed Coca-Cola’s Roadshow; activating its present Bow Bottle (2022) • Created and executed the launch of Sprite’s rebranding of the green to new clear bottle (2022)

Bachelor's Degree in Integrated Marketing Communications
American University in Cairo (AUC)
Jan 2018

Best Solution Award by JWT for final presentation for my graduation project.