Basic Info

Farah Sherif

2 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Senior Brand Executive at Matter Branding

Experience Details

Senior Brand Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

• Meeting and liaising with clients to discuss and identify their branding objectives.
• Briefing sessions with the creative team to align on the requirements.
• Ensuring a clear CPS is communicated to the team and the client.
• Involve in the creative process and brainstorming sessions.
• Develop full understanding of the client’s business and branding needs.
• Align team on projects key objectives and challenges to ensure proper project management and alignment of expectations.
• Monitor the timely and accurate issuance of all feedback, status, contact and financial reports.
• Working collectively with the creative team on the presentation and the branding strategy.
• Presenting, alongside the creative team, the branding elements and creative ideas to the client.
• Issue scope of work, quotations and contracts to be shared with the client.
• Ensure all clients’ requests are met in a timely manner.
• Formulate and develop the brand portfolio strategy.


Company Details

Matter Branding

Cairo, Egypt

11-50 employees

Marketing and Advertising, Graphic Design , Marketing and Advertising

www.matterbranding.com

Jul 2015 to present (1 year 5 months)
Media Executive at Mindshare

Experience Details

Media Executive

Media/Journalism/Publishing

Experienced (Non-Manager)

• Lead on a group of prestigious clients such as CIB, NUQUL Group (Fine baby, Fine Tissues, Nana) IFFCO, Marks & Spencer, Electrostar and Retail Group (GAP, Aldo, Suite Blanco) and act as their media/marketing consultant by bringing new advertising perspectives based on a deep understanding of their business and of the media opportunities in the market.
• In charge of tactical and strategic media planning across offline and online platforms with the assistance of Media Manager.
• Assist Media Manager in Annual strategies and planning
• Provide a detailed media mix for plan implementation and manage annual budget allocation.
• In charge of competitive and consumer analysis reports.
• Assist top management on pitch presentations such as: Vodafone Global, IFFCO, EgyptAir, OPPO (Mobile handsets manufacturer) and BCC.


Company Details

Mindshare (multinational)

Cairo, Egypt

11-50 employees

Marketing and Advertising, Media Production

N/A

Sep 2013 to Jun 2015 (1 year 9 months)
Vice CEO (volunteer) at Wasleens - Mindshare

Experience Details

Vice CEO (volunteer)

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

- Responsible for over-looking all business and internal operations of
Wasleens, a one of a kind business set-up that aims at connecting business to youth. Responsibilities include management of a 200-member youth community, setting the vision and supervising the execution of the business and internal plans
- Providing solutions and ideas for clients' briefs
- Organizing workshops to come up with ideas



Company Details

Wasleens - Mindshare

Egypt

N/A

Marketing and Advertising, Marketing and Advertising, Market Research

N/A

Sep 2013 to Jun 2015 (1 year 9 months)
HR Member (volunteer) at Fekra Development

Experience Details

HR Member (volunteer)

Human Resources

Entry Level

• Organizing and planning events
• Learning Needs Assessment (LNA)
• Recruiting members
• Coordinating with all teams and fulfilling their needs


Company Details

Fekra Development

Egypt

11-50 employees

Non-Profit Organizations

N/A

Jan 2012 to Dec 2013 (1 year 11 months)
Member of the Annual Young Entrepreneurs Competition (volunteer) at INJAZ Egypt

Experience Details

Member of the Annual Young Entrepreneurs Competition (volunteer)

Marketing/PR/Advertising

Student

Participated in the 6th Annual Young Entrepreneurs competition of the year 2012, INJAZ start up competition.

- Created a Business Plan for a new startup project with one of my colleagues.
- Won a Prize from Mobinil (from the 9 winning teams out of 25 teams).


Company Details

INJAZ Egypt

Egypt

11-50 employees

Non-Profit Organizations

N/A

Nov 2011 to Sep 2012 (10 months)
Intern - Credit Department (intern) at NSGB

Experience Details

Intern - Credit Department (intern)

Accounting/Finance

Student

• Knowledge about bank’s facilities
• Account transfers
• Investigation reports
• Spreadsheets and financials
• Analyzing financial positions (Ratios)
• Knowledge about Trade Finance transactions (Documentary Collection; DCs)
• Legal documents for approvals (Undertakings, contracts, promissory notes)
• Analyzing CBE CAP report
• Writing and sending information letters to clients for the required facilities.
• Sending requests to clients for the required documentations needed for credit facilities (3 year financials, contracts, etc)


Company Details

NSGB

Egypt

More then 1000 employees

Banking

N/A

Jul 2012 to Aug 2012 (1 month)
Intern - HR Department (intern) at PwC

Experience Details

Intern - HR Department (intern)

Human Resources

Student

• Helping in administering payroll and maintaining employee records
• Absence Management and records
• Event planning


Company Details

PwC

Egypt

501-1000 employees

Accounting and Auditing Services

N/A

Aug 2011 to Sep 2011 (1 month)
Intern - Correspondent Banking Department (intern) at CIB

Experience Details

Intern - Correspondent Banking Department (intern)

Accounting/Finance

Student

• Helping in confirmation of export letters of credit
• Helping in establishing credit lines for local/international Correspondent banks
• Helping in preparing periodical reports in a timely manner along with their analysis


Company Details

CIB

Egypt

501-1000 employees

Banking

N/A

Jul 2010 to Aug 2010 (1 month)

Education

Bachelor's Degree in Marketing and Economics

Education Details

Bachelor's Degree

Marketing and Economics

The German University in Cairo, Egypt

A / Excellent / 85 -100%

N/A

N/A

The German University in Cairo
2010 - 2013
High School - IGCSE

High School Details

IGCSE

Saint Fatima Language School

Egypt

2009

A / Excellent / 85 -100%

N/A

Saint Fatima Language School
2009
This profile is not updated!
Last update more than 3 months ago.

Jobseeker photo

Profile Skills and Keywords

AccountingAccounting And Auditing ServicesAnalyticalArabicBankingBrandPulsBrandingBusiness PlanningDetails-orientedEffective MeasureEnglishFinanceGermanGraphic DesignHR MemberHard WorkerHuman ResourcesInsuranceIntern - Correspondent Banking DepartmentIntern - Credit DepartmentIntern - HR DepartmentJournalismMarket ResearchMarketingMarketing And AdvertisingMarketing And EconomicsMediaMedia ExecutiveMedia PlanningMedia ProductionMember Of The Annual Young Entrepreneurs CompetitionMicrosoft OfficeMindshareMusicNon-Profit OrganizationsOrganizerPersistentPreziPublishingSenior Brand ExecutiveSportsStatexSysomosVice CEOX Plan

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

German

German

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Microsoft Office

Microsoft Office

: Advanced

: High

:

3-5 years

X plan

X plan

: Advanced

: High

:

1-3 years

Statex

Statex

: Advanced

: High

:

1-3 years

Prezi

Prezi

: Intermediate

: Extreme - I love it!

:

1-3 years

BrandPuls

BrandPuls

: Intermediate

: Medium

:

1-3 years

Effective Measure

Effective Measure

: Beginner

: Medium

:

Less than 1 year

Sysomos

Sysomos

: Beginner

: Medium

:

Less than 1 year

Fields of Expertise

Business Planning

Business Planning

: Intermediate

: Medium

:

Less than 1 year

Media Planning

Media Planning

: Intermediate

: Medium

:

1-3 years

Marketing

Marketing

: Intermediate

: High

:

Less than 1 year

Branding

Branding

: Intermediate

: Extreme - I love it!

:

1-3 years

Key Skills

Analytical, Hard worker, Organizer, Details-oriented, Persistent

Online Presence

https://eg.linkedin.com/in/farah-sherif-89937565

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