Farah Bassel Sherif

Senior Brand ExecutiveFull Time

• Job Details:• Meeting and liaising with clients to discuss and identify their branding objectives. • Briefing sessions with the creative team to align on the requirements. • Ensuring a clear CPS is communicated to the team and the client. • Involve in the creative process and brainstorming sessions. • Develop full understanding of the client’s business and branding needs. • Align team on projects key objectives and challenges to ensure proper project management and alignment of expectations. • Monitor the timely and accurate issuance of all feedback, status, contact and financial reports. • Working collectively with the creative team on the presentation and the branding strategy. • Presenting, alongside the creative team, the branding elements and creative ideas to the client. • Issue scope of work, quotations and contracts to be shared with the client. • Ensure all clients’ requests are met in a timely manner. • Formulate and develop the brand portfolio strategy.

Media ExecutiveFull Time

• Job Details:• Lead on a group of prestigious clients such as CIB, NUQUL Group (Fine baby, Fine Tissues, Nana) IFFCO, Marks & Spencer, Electrostar and Retail Group (GAP, Aldo, Suite Blanco) and act as their media/marketing consultant by bringing new advertising perspectives based on a deep understanding of their business and of the media opportunities in the market. • In charge of tactical and strategic media planning across offline and online platforms with the assistance of Media Manager. • Assist Media Manager in Annual strategies and planning • Provide a detailed media mix for plan implementation and manage annual budget allocation. • In charge of competitive and consumer analysis reports. • Assist top management on pitch presentations such as: Vodafone Global, IFFCO, EgyptAir, OPPO (Mobile handsets manufacturer) and BCC.

Intern - Credit DepartmentInternship

• Job Details:• Knowledge about bank’s facilities • Account transfers • Investigation reports • Spreadsheets and financials • Analyzing financial positions (Ratios) • Knowledge about Trade Finance transactions (Documentary Collection; DCs) • Legal documents for approvals (Undertakings, contracts, promissory notes) • Analyzing CBE CAP report • Writing and sending information letters to clients for the required facilities. • Sending requests to clients for the required documentations needed for credit facilities (3 year financials, contracts, etc)