Basic Info

Name: Farah Sherif

Professional Experience: 2 years

Location: Cairo, Egypt

Highest Education: Bachelor's Degree

Career Level: Experienced

Work Experience

Senior Brand Executive at Matter Branding

Experience Details

Job Title: Senior Brand Executive

Job Role: Marketing/PR/Advertising

Career Level: Experienced (Non-Manager)

Job Details: • Meeting and liaising with clients to discuss and identify their branding objectives.
• Briefing sessions with the creative team to align on the requirements.
• Ensuring a clear CPS is communicated to the team and the client.
• Involve in the creative process and brainstorming sessions.
• Develop full understanding of the client’s business and branding needs.
• Align team on projects key objectives and challenges to ensure proper project management and alignment of expectations.
• Monitor the timely and accurate issuance of all feedback, status, contact and financial reports.
• Working collectively with the creative team on the presentation and the branding strategy.
• Presenting, alongside the creative team, the branding elements and creative ideas to the client.
• Issue scope of work, quotations and contracts to be shared with the client.
• Ensure all clients’ requests are met in a timely manner.
• Formulate and develop the brand portfolio strategy.

Company Details

Name: Matter Branding

Location: Cairo, Egypt

Size: 11-50 employees

Industries: Marketing and Advertising, Graphic Design , Marketing and Advertising

Website: www.matterbranding.com

Jul 2015 to present (2 years)

Media Executive at Mindshare

Experience Details

Job Title: Media Executive

Job Role: Media/Journalism/Publishing

Career Level: Experienced (Non-Manager)

Job Details: • Lead on a group of prestigious clients such as CIB, NUQUL Group (Fine baby, Fine Tissues, Nana) IFFCO, Marks & Spencer, Electrostar and Retail Group (GAP, Aldo, Suite Blanco) and act as their media/marketing consultant by bringing new advertising perspectives based on a deep understanding of their business and of the media opportunities in the market.
• In charge of tactical and strategic media planning across offline and online platforms with the assistance of Media Manager.
• Assist Media Manager in Annual strategies and planning
• Provide a detailed media mix for plan implementation and manage annual budget allocation.
• In charge of competitive and consumer analysis reports.
• Assist top management on pitch presentations such as: Vodafone Global, IFFCO, EgyptAir, OPPO (Mobile handsets manufacturer) and BCC.

Company Details

Name: Mindshare (multinational)

Location: Cairo, Egypt

Size: 11-50 employees

Industries: Marketing and Advertising, Media Production

Website: N/A

Sep 2013 to Jun 2015 (1 year 9 months)

Vice CEO (volunteer) at Wasleens - Mindshare

Experience Details

Job Title: Vice CEO (volunteer)

Job Role: Marketing/PR/Advertising

Career Level: Senior Management (e.g. VP, CEO)

Job Details: - Responsible for over-looking all business and internal operations of
Wasleens, a one of a kind business set-up that aims at connecting business to youth. Responsibilities include management of a 200-member youth community, setting the vision and supervising the execution of the business and internal plans
- Providing solutions and ideas for clients' briefs
- Organizing workshops to come up with ideas

Company Details

Name: Wasleens - Mindshare

Location: Egypt

Size: N/A

Industries: Marketing and Advertising, Marketing and Advertising, Market Research

Website: N/A

Sep 2013 to Jun 2015 (1 year 9 months)

HR Member (volunteer) at Fekra Development

Experience Details

Job Title: HR Member (volunteer)

Job Role: Human Resources

Career Level: Entry Level

Job Details: • Organizing and planning events
• Learning Needs Assessment (LNA)
• Recruiting members
• Coordinating with all teams and fulfilling their needs

Company Details

Name: Fekra Development

Location: Egypt

Size: 11-50 employees

Industries: Non-Profit Organizations

Website: N/A

Jan 2012 to Dec 2013 (1 year 11 months)

Member of the Annual Young Entrepreneurs Competition (volunteer) at INJAZ Egypt

Experience Details

Job Title: Member of the Annual Young Entrepreneurs Competition (volunteer)

Job Role: Marketing/PR/Advertising

Career Level: Student

Job Details: Participated in the 6th Annual Young Entrepreneurs competition of the year 2012, INJAZ start up competition.

- Created a Business Plan for a new startup project with one of my colleagues.
- Won a Prize from Mobinil (from the 9 winning teams out of 25 teams).

Company Details

Name: INJAZ Egypt

Location: Egypt

Size: 11-50 employees

Industries: Non-Profit Organizations

Website: N/A

Nov 2011 to Sep 2012 (10 months)

Intern - Credit Department (intern) at NSGB

Experience Details

Job Title: Intern - Credit Department (intern)

Job Role: Accounting/Finance

Career Level: Student

Job Details: • Knowledge about bank’s facilities
• Account transfers
• Investigation reports
• Spreadsheets and financials
• Analyzing financial positions (Ratios)
• Knowledge about Trade Finance transactions (Documentary Collection; DCs)
• Legal documents for approvals (Undertakings, contracts, promissory notes)
• Analyzing CBE CAP report
• Writing and sending information letters to clients for the required facilities.
• Sending requests to clients for the required documentations needed for credit facilities (3 year financials, contracts, etc)

Company Details

Name: NSGB

Location: Egypt

Size: More then 1000 employees

Industries: Banking

Website: N/A

Jul 2012 to Aug 2012 (1 month)

Intern - HR Department (intern) at PwC

Experience Details

Job Title: Intern - HR Department (intern)

Job Role: Human Resources

Career Level: Student

Job Details: • Helping in administering payroll and maintaining employee records
• Absence Management and records
• Event planning

Company Details

Name: PwC

Location: Egypt

Size: 501-1000 employees

Industries: Accounting and Auditing Services

Website: N/A

Aug 2011 to Sep 2011 (1 month)

Intern - Correspondent Banking Department (intern) at CIB

Experience Details

Job Title: Intern - Correspondent Banking Department (intern)

Job Role: Accounting/Finance

Career Level: Student

Job Details: • Helping in confirmation of export letters of credit
• Helping in establishing credit lines for local/international Correspondent banks
• Helping in preparing periodical reports in a timely manner along with their analysis