Basic Info

Farah Mroue

More than 15 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Project Manager (Electoral Campaign Manager) at Al Sayegh Media Group

Experience Details

Project Manager (Electoral Campaign Manager)

Marketing/PR/Advertising

Manager

Although this was a one-month project, it was an amazing experience!

 Headed the Elections Campaign of a young UAE National female entrepreneur, to the UAE Federal National Council’s elections 2015
 Planned and Executed Electoral Campaign Strategy
 Media Relations and Editorials
 Managed Social Media Campaign
 Coordinated Public Appearances and Public Speeches
 Coached the candidate on Public Speaking, Media handling, and on performing introductory videos for Social Media Marketing
 Main Campaign Motto: Youth Empowerment


Company Details

Al Sayegh Media Group

Dubai, United Arab Emirates

51-100 employees

Media Production , Marketing and Advertising

N/A

Sep 2015 to Oct 2015 (1 month)
Sales Manager at Emaar Group

Experience Details

Sales Manager

Business Development, Sales/Retail, Marketing/PR/Advertising

Manager

Emaar Retail Leisure & Entertainment attractions: KidZania Dubia, Dubai Aquarium & Underwater Zoo, Sega Republic, Dubai Ice Rink, and Reel Cinemas - all located at The Dubai Mall.

Also acted as CSR and Education Manager for the group

Main Responsibilities
 Responsible for the 5 attractions’ B2B Revenue
 Headed a Sales Team of 8. Leadership included training and coaching.
 Sales and Business Development Strategy
 Budgeting (Revenue, Team Targets, Costs, Manpower)
 Pricing, offerings, and packaging
 Group’s Corporate Social Responsibility Strategy planning and execution
 High Profile Strategic Partnerships, alliances and MOUs with Governmental and non-Governmental entities
 Participated in GCC Roadshows and exhibitions
 Maximized Sales team potentials through leadership, trainings, coaching, appraisals and development plans
 Planned, executed, and conducted a series of awareness seminars and presentations throughout the UAE
 Project Management
 Managed Community and Corporate engagement projects and activities

Main Achievements
 Grew business by more than 30% year-on-year due to Turnaround Sales and Business Development Strategy
 Expanded revenue through highly innovative tactics and took the products to the next level
 Penetrated new Geographic and Industry Markets
 Increased Education business segment revenue by 60% due to new programmes developed personally and presented to relevant government authority
 Handled a number of MACOM projects pertaining to the B2B segments
 Initiated two main projects: Sales CRM and B2B Online Sales Portal


Company Details

Emaar Group (multinational)

Dubai, United Arab Emirates

More than 1000 employees

Education, Entertainment

N/A

Feb 2012 to Jun 2015 (3 years 4 months)
Director of Business Development at Al Bustan Rotana Hotel (5 stars)

Experience Details

Director of Business Development

Business Development, Marketing/PR/Advertising , Sales/Retail

Manager

 Lead the property to achieve and over-achieve budgets for 3 years with a solid business growth year-on-year and healthy REVPAR in 2010 and 2011.
 Strategic Sales & Marketing planning, and pricing structure
 Main markets handled: government, airlines, Travel Trade, top Corporate, Sports Clubs, Sheikhs Offices, events and MICE
 Developed and maintained a solid and year-round base of top accounts
 CSR and third parties’ events sponsorship


Company Details

Al Bustan Rotana Hotel (5 stars) (multinational)

Dubai, United Arab Emirates

More than 1000 employees

Hospitality/Hotels

rotana.com

Dec 2008 to Feb 2012 (3 years 2 months)
Sales Manager at Rotana Hotels Area Sales Office Abu Dhabi and Al Ain

Experience Details

Sales Manager

Business Development, Sales/Retail

Experienced (Non-Manager)

 5 properties of Abu Dhabi & Al Ain area
 Portfolio included: Western Embassies, Defense companies, Education, Telecom, French Accounts
 Turned in a large number of prospects to key accounts and developed other existing accounts to top accounts
 Assigned as the official departmental trainer and coach for 3 years in-a-row
 Promoted from Sales Executive to Sales Manager within 18 month
 Promoted from on-property Business Development Coordinator handling MarCom and Sales to Area Sales Office Sales Executive within only 3 months due to large achievements in a very short amount of time.


Company Details

Rotana Hotels Area Sales Office Abu Dhabi and Al Ain (multinational)

Abu Dhabi, United Arab Emirates

More than 1000 employees

Hospitality/Hotels

rotana.com

Apr 2005 to Nov 2008 (3 years 7 months)
Marketing and Imports - in-charge at Al Sultan Food Stuff Co

Experience Details

Marketing and Imports - in-charge

Marketing/PR/Advertising , Purchasing/Procurement

Entry Level

Marketing
 Managed the company’s Marketing and Communications
 Managed two main events (Gala dinner and Conference promoting a sweetener brand, and a Cooking Competition and Gala Dinner for Amateur Businessmen using Rice, Pasta, and Oil brands)
 ATL brands advertisements and seasonal promotions for the retail market products
 Communications
 Design of new brands logos

Import:
 International supplier’s relations and negotiations
 Handled pricing and new product costing analysis.
 Market and competition research. Risk management, P&L and SWOT analysis for new products.
 Managed stock and reorders of goods.
 Monitored and handled all logistics and processes pertaining to shipments of imported goods (documentation, banks' LCs, insurance, shipping, customs clearance)


Company Details

Al Sultan Food Stuff Co

Lebanon

11-50 employees

FMCG

N/A

Feb 2004 to Feb 2005 (1 year)
Chef-De-Rang at Different Hotels and Restaurants in Beirut

Experience Details

Chef-De-Rang

Hospitality/Hotels/Food Services

Entry Level

 During the 4 years at University, held several F&B related positions in renowned hotels and restaurants such as Phoenicia Intercontinental Beirut, Le Bristol Hotel, Geffinor Rotana, Hard Rock Café, and Henry J Beans


Company Details

Different Hotels and Restaurants in Beirut

Beirut, Lebanon

N/A

Hospitality/Hotels

N/A

Aug 1999 to Jan 2004 (4 years 5 months)
Intern at Different Hotels and restaurants

Experience Details

Intern

Hospitality/Hotels/Food Services

Student

Went through several internships and trainings in 5 stars hotels and restaurants, in a variety of departments as part of the curriculum, such as Kitchen, Housekeeping, Front Office, Sales and Marketing, Revenue Management, Finance and Cost Control.


Company Details

Different Hotels and restaurants

Beirut, Lebanon

N/A

Hospitality/Hotels

N/A

Jun 2000 to Aug 2003 (3 years 2 months)

Education

Hospitality Management in Hotels and Restaurants Management

Education Details

Hospitality Management

Hotels and Restaurants Management

lebanese university, Lebanon

C / Good / 65 - 75%

Business Management Hospitality Management Finance and Accounting Marketing Human Resources Management Kitchen Management Tourism Touristic History Languages (French, English, German) and more..

Final Graduation Project Grade was Excellent. Subject: Drugs & Alcohol Rehabilitation Resort in Lebanon

lebanese university
1999 - 2003
High School - Other

High School Details

Other

Carmel Saint Joseph

Lebanon

1999

C / Good / 65 - 75%

French Bacchalaureate, Official French Government High school exam Grade on French Philosophy essay was 15/20, which is considered an excellent Grade. Mention "Assez-Bien"

Carmel Saint Joseph
1999
This profile is fresh!
Last update 4 days ago.

Jobseeker photo

Profile Skills and Keywords

A Good Service In A Hotel Or RestaurantAir Conditions :)Al Bustan Rotana Hotel (5 Stars)Ancient HistoryArabicArt That Mean SomethingBeach TripsBusinessBusiness DevelopmentBusiness PlanningBusiness-orientedCSR Management (Corporate Social Responsibility)CampingChef-De-RangChildren And Women Rights CausesCoffeeCommunication And Problem SolvingCommunicatorConducting Speeches And Presentations To Large AudienceConducting Workshops And SeminarsCopy-WritingCreativeCreative PeopleDirector Of Business DevelopmentDriving In An Empty Road In A Cool WeatherEducationEducation Programmes In Entertainment BusinessEmaar GroupEnglishEntertainmentEvents Sales And ManagementFMCGFMCG ImportFamily And Friends' GatheringsFeasibility StudiesFidelio (Hotels System)Financial AnalysisFood ServicesFrenchGermanHappy And Positive PeopleHospitalityHotelsHotels And Restaurants ManagementInteractiveInternInternetJobs Where I Get To Meet People And Make A DifferenceLeading And Coaching A TeamMS ExcelMS Office: Word, Excel, Power Point, OutlookMS WordMarketingMarketing And AdvertisingMarketing And CommunicationsMarketing And Imports - In-chargeMedia ProductionMedia, Press Releases, And Public RelationsMicros (Restaurants POS System)Microsoft AccessMicrosoft OutlookMicrosoft PowerPointOn A Day OffOraclePaintingPartnerships ManagementPresentatrionsPresenterProcess ManagementProfessional And Well-trained PeopleProfessional Softwares: Fidelio, Micros, Opera, And OracleProject Manager (Electoral Campaign Manager)ReadingRetailRotana Hotels Area Sales Office Abu Dhabi And Al AinSalesSales And Business DevelopmentSales ManagerSnow And RainSocial MediaSolving ProblemsTrainingWalksWriting

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Fluent

: Fluent

: Fluent

: Advanced

German

German

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

MS Word

MS Word

: Expert

: Extreme - I love it!

:

More than 7 years

MS Excel

MS Excel

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Outlook

Microsoft Outlook

: Expert

: Extreme - I love it!

:

More than 7 years

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

5-7 years

Fidelio (Hotels System)

Fidelio (Hotels System)

: Advanced

: High

:

More than 7 years

Micros (Restaurants POS System)

Micros (Restaurants POS System)

: Advanced

: Medium

:

3-5 years

Microsoft Access

Microsoft Access

: Beginner

: Medium

:

1-3 years

Oracle

Oracle

: Beginner

: Medium

:

3-5 years

Fields of Expertise

Financial Analysis

Financial Analysis

: Expert

: Extreme - I love it!

:

More than 7 years

Presentatrions

Presentatrions

: Expert

: Extreme - I love it!

:

5-7 years

Sales and Business Development

Sales and Business Development

: Expert

: Extreme - I love it!

:

More than 7 years

Education Programmes in Entertainment Business

Education Programmes in Entertainment Business

: Expert

: Extreme - I love it!

:

3-5 years

Communication and Problem Solving

Communication and Problem Solving

: Expert

: Extreme - I love it!

:

More than 7 years

Events Sales and Management

Events Sales and Management

: Expert

: Extreme - I love it!

:

More than 7 years

MS Office: Word, Excel, Power Point, Outlook

MS Office: Word, Excel, Power Point, Outlook

: Expert

: Extreme - I love it!

:

More than 7 years

FMCG Import

FMCG Import

: Advanced

: Medium

:

1-3 years

Conducting Speeches and Presentations to large audience

Conducting Speeches and Presentations to large audience

: Advanced

: Extreme - I love it!

:

More than 7 years

Conducting workshops and seminars

Conducting workshops and seminars

: Advanced

: Extreme - I love it!

:

3-5 years

Leading and coaching a team

Leading and coaching a team

: Advanced

: High

:

3-5 years

Professional softwares: Fidelio, Micros, Opera, and Oracle

Professional softwares: Fidelio, Micros, Opera, and Oracle

: Advanced

: High

:

More than 7 years

Business Planning

Business Planning

: Advanced

: Extreme - I love it!

:

5-7 years

Marketing and Communications

Marketing and Communications

: Advanced

: Extreme - I love it!

:

5-7 years

Partnerships Management

Partnerships Management

: Advanced

: Extreme - I love it!

:

5-7 years

CSR Management (Corporate Social Responsibility)

CSR Management (Corporate Social Responsibility)

: Intermediate

: Extreme - I love it!

:

3-5 years

Copy-Writing

Copy-Writing

: Intermediate

: Medium

:

3-5 years

Training

Training

: Intermediate

: Extreme - I love it!

:

5-7 years

Feasibility Studies

Feasibility Studies

: Intermediate

: High

:

3-5 years

Process Management

Process Management

: Intermediate

: Medium

:

3-5 years

Media, Press Releases, and Public Relations

Media, Press Releases, and Public Relations

: Intermediate

: Extreme - I love it!

:

3-5 years

Key Skills

Business-oriented, Communicator, Presenter, Creative, Interactive

Online Presence

https://www.linkedin.com/in/farah-mroue-0a37b47/

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