Farah Dalam

Senior Business DeveloperFull Time

• Job Details:1. Leading the business development department to research, identify, analyze and execute new business opportunities, revenue streams, and product lines. 2. Successfully planned, developed, and executed the launch of a new sub-brand, In Your Shoe Kids, targeting kids from ages 0+ to 12 years old. 3. Worked on developing the B2B department in the company and targeting new clients. Grew the company’s client base by from 7 to 50+ clients in the first year. 4. Working in partnership with the creative and content teams in developing creative briefs, overseeing shoots & guiding creative direction to meet objectives for all advertising and public communications, including ecommerce & retail activities. 5. Create, maintain, and conduct analytics reporting of each campaign and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. 6. Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media. 7. Developing and executing the first on-ground presence of the brand, The In Your Shoe Festival, which serves as a marketing, PR, and sales event. Successfully hosting 2 editions of the festival in 3 months.

Senior Marketing ExecutiveFull Time

• Job Details:Got promoted to Senior Marketing Executive after 7 months. My work scope currently includes managing a full marketing team that works on 4 different brands (ABn’G World, Weaving Grace, Europa Cucine, and Dress With Grace) My responsibilities include: 1. Marketing Strategy: Setting the annual marketing strategy for each company and executing it. 2. Overseeing and approving the day to day tasks of the marketing team which includes. creating monthly content calendars for social media platforms, overseeing & approving all the graphic design work created. 3. Coordinating work between the company and third parties, including photographers, videographers, and models. 4. Coming up with concepts, coordinating and executing photo-shoots. 5. Working on the marketing budgets for each company, and pricing strategies. 6. Responsible for the planning and execution of the media buying strategy, reporting and data analysis. 7. Responsible for the interviewing and recruiting of the marketing team members. 8. Websites management. 9. Preparation and handling of any indoor or outdoor exhibitions or booths.

Junior Marketing ExecutiveFull Time

• Job Details:As the Junior Marketing Executive of RAM Group, my job description included the following tasks: 1. Social Media Management: -Content Creation of all social media platforms. -Graphic design work and needs for each company to fit with the content created. -Responding to inquiries on social media platforms or redirecting them to dedicated departments. 2. Websites Management: Regular creation and updating of all websites. 3. Creation of Newsletters. 4. Archiving of all projects. 5. Creation and updating of company profiles. 6. Updating of data bases. 7. Agencies and Talent Management: Management of photography and all talents we deal with. 8. Marketing Strategy: Setting the annual marketing strategy for each company and executing it. 9. Coming up with concepts, coordinating and executing photo-shoots. 10. Coordinating and aligning with team member responsible for online selling platforms. 11. Preparation and handling of any indoor or outdoor exhibitions or booths.