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Fady Nashaat Riad

sales expert , Medical representative ,

New Cairo, Cairo, Egypt

Work Experience

  • Product ManagerFull Time

    Chemipharm

    Jan 2017 - Present -8 yrs, 6 months

    Egypt , Cairo

    • Job Details: Recommend new “Active Pharmaceutical Ingredients – APIs” to be launched according to supportive IMS data.  Launch new products starting from strategic planning to tactical activities.  Build and enhance relation with KOL to get their insights about real opportunities for product growth as well as testing promotional message before mass promotion to other customers  Prepare promotional material for the promotional team and communicate to the supply chain.  Prepare product forecasts, and constantly monitoring inventory levels to ensure supply timelines.  Follow up and prepare all materials required for the “Customer Relationship Management -CRM programs.  Provide the sales team with the necessary technical expertise to enable them to sell the product via printed and electronic promotional material, medical and product training, and relevant clinical papers.  Set with line managers targets of the assigned products according to market analysis and product growth.  Develop and track budgets.  Follow up regularly and closely the products updates on: internet, IMS and Market analysis.  Develop and execute marketing programs to promote the company's brand.  Drive profitable sales, brand growth, and loyalty for a number of business areas by setting creative and innovative marketing tools.  Monitor and evaluate metrics to measure the efficiency of the Marketing plans.  Design market research projects to assess customer attitudes to the current product range and new product introductions either through conducting this research with in-house staff or manage an outside agency.  Present a regular updates about the assigned products during cycle meetings (product strategy, new campaigns, new materials, market overview…).  Provide advertising and marketing support for special community outreach projects, such as community lectures, medical campaigns, and educational programs, collaborating with community outreach coordinators and other internal or external resources, as necessary.  Manage the participation in scientific conferences (participation budget, booth activities, symposium, and the related speaker for it).  Organize and attend meetings (Standalone meetings, RTDs AND universities meetings) through managing the budget, number of attendees, place, speakers, transportation and any other requirements for meetings.
  • Marketing CoordinatorFull Time

    EVA Pharma

    Dec 2015 - Jan 2017 -1 yr, 1 month

    Egypt , Cairo

    • Job Details:1-Recommend new “Active Pharmaceutical Ingredients – APIs” to be launched according to supportive IMS data. 2-Launch new products starting from strategic planning to tactical activities. 3-Build and enhance relation with KOL to get their insights about real opportunities for product growth as well as testing promotional message before mass promotion to other customers 4-Prepare promotional material for the promotional team and communicate to the supply chain. 5-Follow up and prepare all materials required for the “Customer Relationship Management -CRM programs. 6-Provide the sales team with the necessary technical expertise to enable them to sell the product via printed and electronic promotional material, medical and product training, and relevant clinical papers. 7-Set with line managers targets of the assigned products according to market analysis and product growth. 8-Develop and track budgets. 9-Follow up regularly and closely the products updates on: internet, IMS and Market analysis. 10-Develop and execute marketing programs to promote the company's brand. 11-Monitor and evaluate metrics to measure the efficiency of the Marketing plans. 12-Drive profitable sales, brand growth, and loyalty for a number of business areas by setting creative and innovative marketing tools. 13-Provide advertising and marketing support for special community outreach projects 14-Present a regular updates about the assigned products during cycle meetings 15-Manage the participation in scientific conferences (participation budget, booth activities, symposium, and the related speaker for it). 16-Organize and attend meetings (Standalone meetings, RTDs, universities meetings) through managing the budget, number of attendees, place, speakers, transportation and any other requirements for meetings.
  • Medical RepresentativeFull Time

    EVA Pharma

    Aug 2014 - Dec 2015 -1 yr, 3 months

    Egypt , Cairo

    • Job Details:1-Arranges appointments with doctors, pharmacists and hospital medical teams, which may include pre-arranged appointments. 2-Increases sales and market share of Eva Pharma Products (according to the Line) through effective territory management and sales execution. 3-Follows up with various pharmaceutical sales channels. 4-Develops and implements plans (e.g., territory, account and call) that include goals, action plans, time frames and resources. 5-Establishes strong relationships with a broad base of health care constituents (e.g. physicians, private hospitals, pharmacies, teaching hospitals, targeted community hospitals, and community offices, etc) through one-on-one sales presentations, group discussions and medical meeting exhibits. 6-Develops and implements creative strategies in key accounts and key opinion leaders (KOLs). 7-Maintains daily a sound reporting system to ensure the optimum communication of all information concerning physicians, hospitals and pharmacies to his/her District Manager. 8-Manages allocated resources (samples, promotional and educational materials) to maximize return within regulatory and ethical guidelines. 9-Monitors competitor activity and competitors' products. 10-Makes calls on retail pharmacies and other special customers, as assigned, 11-Keeps detailed records of all contacts, which may involve database management. 12-Attends company meetings, technical data presentations and briefings. Adheres to all corporate compliance policies and guidelines.
  • medical RepresentativeFull Time

    Hikma Pharma

    Aug 2012 - Aug 2014 -2 yrs

    Egypt , Cairo

    • Job Details:1-Arranges appointments with doctors, pharmacists and hospital medical teams, which may include pre-arranged appointments. 2-Increases sales and market share of Eva Pharma Products (according to the Line) through effective territory management and sales execution. 3-Follows up with various pharmaceutical sales channels. 4-Develops and implements plans (e.g., territory, account and call) that include goals, action plans, time frames and resources. 5-Establishes strong relationships with a broad base of health care constituents (e.g. physicians, private hospitals, pharmacies, teaching hospitals, targeted community hospitals, and community offices, etc) through one-on-one sales presentations, group discussions and medical meeting exhibits. 6-Develops and implements creative strategies in key accounts and key opinion leaders (KOLs). 7-Maintains daily a sound reporting system to ensure the optimum communication of all information concerning physicians, hospitals and pharmacies to his/her District Manager. 8-Manages allocated resources (samples, promotional and educational materials) to maximize return within regulatory and ethical guidelines. 9-Monitors competitor activity and competitors' products. 10-Makes calls on retail pharmacies and other special customers, as assigned, 11-Keeps detailed records of all contacts, which may involve database management. 12-Attends company meetings, technical data presentations and briefings. Adheres to all corporate compliance policies and guidelines.
  • Education

    • MBA in International Marketing

      ESLSCA Business School

      Jan 2017 - Jan 2020 - 3 yr

    • Bachelor's Degree in Veterinary medicine

      Cairo University (CU)

      Jan 2006 - Jan 2011 - 5 yr

    • High School - Thanaweya Amma

      El Daheer secondary school

      Jan 2006 

    Skills

    • Microsoft Office
    • Adobe Photoshop
    • Selling
    • Marketing

    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • Conflict management

      EVA Pharma·2015
    • Presentation skills

      Hikma pharmaceuticals·2014
    • Communication skills

      Hikma pharmaceuticals·2013
    • selling skills

      Hikma pharmaceuticals·2012
    • Marketing

      IPM·2008
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