Basic Info

Fady Botros

8 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Assistant Marketing & Sales Manager at SAVOY Group - Sharm El-Sheikh (Hotels & Resorts)

Experience Details

Assistant Marketing & Sales Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

 Handling various SAVOY Group events, such as Sharmers Got Talent, Sharmers Got DJ's, Big Switch On, ...

 In charge of e-marketing activities including social media & managing SOHO SQUARE Sharm El-Sheikh Facebook page (writing posts, replying to comments & interacting with likers).

 Conducting marketing research & analysis with regards to competitors.

 Preparing SWOT Analysis & market surveys.


 Handling Hotel reservations & booking confirmations.

 Communicating & cooperating with various Travel Agencies in Cairo & Sharm El-Sheikh & conducting several sales calls.

 Organizing & conducting marketing, branding & advertising campaigns to acquire more brand awareness.

 Assisting in the operation of SAVOY Club (loyalty program for repeated guests) & supporting in the process of points calculation & redemption.

 In charge of the marketing team operation, training, performance appraisal, productivity, motivation,... & solving encountered issues.

 Preparing marketing plans, reports, charts, action plans, ... etc

 Writing & editing content related to SAVOY Group Hotels, SOHO SQUARE Restaurants, Cafes, Shops & entertainment outlets.

 Replying to Trip Advisor negative & positive comments.


Company Details

SAVOY Group - Sharm El-Sheikh (Hotels & Resorts)

Sharm El Sheikh, Egypt

More than 1000 employees

Hospitality/Hotels

www.savoy-sharm.com

Jan 2015 to present (2 years 6 months)
Account Manager at TRACCS Egypt P.R (Public Relations)

Experience Details

Account Manager

Media/Journalism/Publishing

Experienced (Non-Manager)

 Managing, handling and serving multiple accounts (clients) from different industries.

 Daily communication (e-mails, conference calls, telephone calls, meetings) with clients to build & maintain strong relationship.

 Delivering client-focused solutions based on customer needs.

 Efficiently and smoothly reviewing objectives and deliverables to ensure quality standards and client expectations are met and ultimately reach customer satisfaction.

 Organizing and handling trade shows, exhibitions, press conferences and corporate events.

 Creating and presenting communication and media plans as well as providing weekly reports to the client in line with KPIs.

 Preparing speeches, Q & A documents, news reports, drafting press releases in English & Arabic as well as translating articles, clippings and documents.

 Providing two-way communication between the client and our team, to provide strong team representation and set proper client expectations.

 Preparing & presenting business proposals to generate new business with prospective clients as well as generating new business from existing clients.


Company Details

TRACCS Egypt P.R (Public Relations)

Giza, Egypt

11-50 employees

Marketing and Advertising

www.traccs.net

Sep 2013 to Jan 2015 (1 year 4 months)
Senior Consultant – Media Relations & Internal Communications at SIEMENS S.A.E.

Experience Details

Senior Consultant – Media Relations & Internal Communications

Writing/Editorial

Experienced (Non-Manager)

*Strengthened media relations activities to spread awareness about Siemens’ portfolio through communicating with the company’s divisions to write and publish press releases, which are related to success stories, projects, awarded contracts, news and events in various media channels and newspapers.

*Translated several media relations and internal communications material, for example: press releases and articles, speeches, presentations, internal newsletter articles, and many other documents (Arabic to English & vice versa).

*Developed a strong liaison with local press and media.

*In 2010&2011;, I was able to raise the number of the company’s press clippings (news coverage) to be triple the number compared to 2009, which was a new record of achievement for media relations activities.

*Monitored SIEMENS published press clippings in printed publications as well as online (news websites).

*Prepared answers for press interview questions for CEO to be published in various publications.

*Supported in organizing the company’s events, exhibitions & press activities and prepared presentations, speeches for CEO and management, press releases, press kits, ... etc.

*Prepared presentations, data sheets and documents related to the company and its internal, external communication activities, Media and Communication plans, activity plans, .. etc.

*Coordinated the new structure, design and content of Siemens Egypt new Intranet to cope with the international Siemens standards.

*Regularly updating the Intranet with announcements, news, events, cluster news, global news, .. etc.

*Communicated with Siemens headquarters in Germany and “Publicize” agency to launch SIEMENS new website in Egypt.

*Created the company’s bilingual internal newspaper through planning the structure and content, writing/editing articles, designing the pages layout and finally printing the newsletter.

*Managed “SIEMENS Pan-African Profile Awards competition” in Egypt and in cooperation with SIEMENS South Africa media relations team for two consecutive years (2008 & 2009). The competition’s objective is to encourage the Egyptian journalists to promote their journalistic achievements and ultimately develop the quality of science and technology reporting in Egypt to compete with other countries in the African continent.

*Handled press events including the organization, correspondence, logistics, flight, accommodation, arranging agenda/program for the judges and winners of SIEMENS Pan-African Profile Awards competition in Egypt & South Africa, while escorting the Egyptian winners to Johannesburg.


*Communicated with companies’ divisions the projects’ highlights, success stories and significant awarded contracts to be used in presentations, annual country profiles, corporate brochures and other publications.

*Responsible for inserting the company’s advertisements / advertorials in different publications.

*Frequently communicated with SIEMENS Communications team at headquarters in Germany and with Head of Internal Communications as well as Head of Media Relations in the Middle East Cluster in Dubai, UAE for projects overview, updates, activities, initiatives, … etc.

*Executed other miscellaneous tasks assigned by Vice President of Corporate Communications, CEO and management.


Company Details

SIEMENS S.A.E. (multinational)

Giza, Egypt

501-1000 employees

Energy and Utilities, Engineering Services, Oil and Gas

www.siemens.com.eg

Jun 2008 to Aug 2013 (5 years 2 months)
Account Manager at The IML Group

Experience Details

Account Manager

Marketing/PR/Advertising

Manager

N/A


Company Details

The IML Group (multinational)

Riyadh, Saudi Arabia

101-500 employees

Marketing and Advertising

http://www.imlme.com/en/

Jan 2006 to Apr 2008 (2 years 3 months)
Senior Account Executive at The IML Group

Experience Details

Senior Account Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

N/A


Company Details

The IML Group (multinational)

Cairo, Egypt

101-500 employees

Marketing and Advertising

http://www.imlme.com/en/

Jan 2006 to Apr 2008 (2 years 3 months)
Marketing Executive Officer at Goldi (Bahgat Group)

Experience Details

Marketing Executive Officer

Marketing/PR/Advertising

Experienced (Non-Manager)

N/A


Company Details

Goldi (Bahgat Group)

Cairo, Egypt

501-1000 employees

Consumer Electronics

N/A

Aug 2005 to Nov 2005 (3 months)
Sales Coordinator at MobiNil

Experience Details

Sales Coordinator

Sales/Retail

Entry Level

N/A


Company Details

MobiNil

Cairo, Egypt

More then 1000 employees

Telecommunications

www.mobinil.com

May 2005 to Aug 2005 (3 months)
Fundraiser at The American University in Cairo

Experience Details

Fundraiser

Marketing/PR/Advertising

Student

N/A


Company Details

The American University in Cairo

Cairo, Egypt

More then 1000 employees

Education

www.aucegypt.edu

Mar 2003 to Sep 2004 (1 year 6 months)

Achievements


I have several achievements related to my work at Siemens. In 2010&2011, I was able to raise the number of the company’s press clippings (news coverage) to be triple the number compared to 2009, which was a new record of achievement for media relations activities.

I managed “SIEMENS Pan-African Profile Awards competition” in Egypt and in cooperation with SIEMENS South Africa media relations team for two consecutive years (2008 & 2009). The competition’s objective is to encourage the Egyptian journalists to promote their journalistic achievements and ultimately develop the quality of science and technology reporting in Egypt to compete with other countries in the African continent.

I was handling the company’s bilingual internal newspaper through planning the structure and content, writing/editing articles, designing the pages layout and finally printing the newsletter.


I supervised and synchronized two main projects: Mystery Shopping Program (M.S.P) for “Callem” and conducted a promotional campaign for “Axiom” in Riyadh, Saudi Arabia.

I managed two (Mystery Shopping Programs) M.S.P’s for ABC Bank & Beano’s Café in Cairo, Egypt.


I supervised and synchronized two main projects: “Nokia” and “Kraft” to build a stand out image in the market with recognized corporate identity to eventually boost up sales.


I supervised an outlet branch to improve its sales operations by providing help, guidance and support as well as troubleshooting and handling encountered problems.


I managed and monitored the P.O.S of five regions in Cairo and handled their sales related activities, solved their business-related problems and reported significant problems to my supervisor.


I was top caller with the highest fund raised amount of US Dollars and highest number of donations.


I have achievement, while I was a Fundraiser at the American University in Cairo, as I was a top caller with the highest fund raised amount of US Dollars and highest number of donations. I have achievement in sports, as I was a member in the table tennis of the A.U.C. team.

Education

BA in Mass Communication

Education Details

BA

Mass Communication, Integrated Marketing Communications

The American University in Cairo, Egypt

C / Good / 65 - 75%

Journalism and Integrated Marketing Communications

N/A

The American University in Cairo
1999 - 2004
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Patriarchal College

Egypt

1998

A / Excellent / 85 -100%

95.6%

Patriarchal College
1998

Certifications

Certificate details

Global Competition

May 2005

N/A

N/A

N/A

SIEMENS

Focusing on the general principles common to different systems of competition lawfound in many countries. It shows how a dominant company can violate competition laws when it abuses its market power.

Certificate details

Protection against Social Engineering

Aug 2011

N/A

N/A

N/A

SIEMENS

Identifying such attack and how to react in a respective situation. It shows
how the risk of Social Engineering attacks can be reduced &attacks can be fended off
by recognizing typical indications.

Certificate details

Global Bribery and Corruption Awareness

May 2010

N/A

N/A

N/A

SIEMENS

Identifying what is bribery and anti-bribery laws for the protection of the general public existing globally. It shows how bribery can be avoided, by recognizing the early warning signs.

Training and Courses

Training/Course Details

Media Relations

Jan 2011

SIEMENS S.A.E.

N/A

Training/Course Details

Internal Communications

Sep 2010

SIEMENS S.A.E.

N/A

This profile is fresh!
Last update 25 days ago.

Jobseeker photo

Profile Skills and Keywords

Account ManagerAdobe In DesignArabicAssistant Marketing & Sales ManagerBusiness DevelopmentBusiness-orientedCommunicatorConsumer ElectronicsEditorialEducationEnergy And UtilitiesEngineering ServicesEnglishExecutorFrenchFundraiserGlobal Bribery And Corruption AwarenessGlobal CompetitionHospitalityHotelsIntegrated Marketing CommunicationsInternal / Employee CommunicationsInternal CommunicationsJournalismMS Word, Excel, Power Point And AccessMarketingMarketing And AdvertisingMarketing CommunicationsMarketing Executive OfficerMass CommunicationMediaMedia / Public RelationsMedia RelationsMusicOil And GasOracle Developer (SQL)PersistentPhotoshopProtection Against Social EngineeringPublishingReadingRetailSIEMENS S.A.E.SalesSales CoordinatorSenior Account ExecutiveSenior Consultant Media Relations & Internal CommunicationsSocialSwimmingTelecommunicationsThe IML GroupTravellingWatching MoviesWriting

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Advanced

: Intermediate

: Beginner

: Beginner

Tools and Technologies

MS Word, Excel, Power Point and Access

MS Word, Excel, Power Point and Access

: Expert

: High

:

More than 7 years

Adobe In Design

Adobe In Design

: Intermediate

: High

:

Less than 1 year

Photoshop

Photoshop

: Intermediate

: High

:

Less than 1 year

Oracle Developer (SQL)

Oracle Developer (SQL)

: Beginner

: Medium

:

Less than 1 year

Fields of Expertise

Media / Public Relations

Media / Public Relations

: Advanced

: High

:

5-7 years

Internal / Employee Communications

Internal / Employee Communications

: Advanced

: High

:

3-5 years

Marketing Communications

Marketing Communications

: Advanced

: High

:

3-5 years

Sales

Sales

: Intermediate

: Medium

:

1-3 years

Key Skills

Executor, Business-oriented, Communicator, Persistent, Social

Online Presence

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