
Fady Zuhair George
Business Development Senior Executive at Giordano Plast
Shubra, Cairo, EgyptWork Experience
Business Development Senior ExecutiveFull Time
Giordano Plast
Feb 2017 - Present -8 yrs, 5 months
Egypt , Cairo
- Job Details: Conducting Marketing Research and Competitor Analysis. Creating Marketing Plan and expansion plan to reach out to various prospects in different countries in Africa and Middle East. Retained business relationship with current clients. Pitching for new business with new prospects and generating new orders from current clients. Handling business and email correspondence with new and existing clients. Handled/organized company's participation and all logistics activities to exhibit at Saudi AgroFood Exhibition in Riyadh (Saudi Arabia) in October 2017. Attended and represented the company at Saudi AgroFood Exhibition in Riyadh (Saudi Arabia). Opening channels in several new markets across different countries: Kenya, Uganda, Sudan, K.S.A, Ethiopia, Tanzania, Zambia, Turkey. Participated at Agrena Exhibition in Cairo and represented the company.
Assistant Marketing & Sales ManagerFull Time
SAVOY Group - Sharm El-Sheikh (Hotels & Resorts)
Nov 2014 - Oct 2016 -1 yr, 11 months
Egypt , South Sinai
- Job Details: Handling various SAVOY Group events, such as Sharmers Got Talent, Sharmers Got DJ's, Big Switch On, ... In charge of e-marketing activities including social media & managing SOHO SQUARE Sharm El-Sheikh Facebook page (writing posts, replying to comments & interacting with likers). Conducting marketing research & analysis with regards to competitors. Preparing SWOT Analysis & market surveys. Handling Hotel reservations & booking confirmations. Communicating & cooperating with various Travel Agencies in Cairo & Sharm El-Sheikh & conducting several sales calls. Organizing & conducting marketing, branding & advertising campaigns to acquire more brand awareness. Assisting in the operation of SAVOY Club (loyalty program for repeated guests) & supporting in the process of points calculation & redemption. In charge of the marketing team operation, training, performance appraisal, productivity, motivation,... & solving encountered issues. Preparing marketing plans, reports, charts, action plans, ... etc Writing & editing content related to SAVOY Group Hotels, SOHO SQUARE Restaurants, Cafes, Shops & entertainment outlets. Replying to Trip Advisor negative & positive comments.
Senior Account ExecutiveFull Time
TRACCS Egypt P.R (Public Relations)
Jan 2013 - Aug 2014 -1 yr, 7 months
Egypt , Giza
- Job Details: Managing, handling and serving multiple accounts (clients) from different industries. Daily communication (e-mails, conference calls, telephone calls, meetings) with clients to build & maintain strong relationship. Delivering client-focused solutions based on customer needs. Efficiently and smoothly reviewing objectives and deliverables to ensure quality standards and client expectations are met and ultimately reach customer satisfaction. Organizing and handling trade shows, exhibitions, press conferences and corporate events. Creating and presenting communication and media plans as well as providing weekly reports to the client in line with KPIs. Preparing speeches, Q & A documents, news reports, drafting press releases in English & Arabic as well as translating articles, clippings and documents. Providing two-way communication between the client and our team, to provide strong team representation and set proper client expectations. Preparing & presenting business proposals to generate new business with prospective clients as well as generating new business from existing clients.
Senior Consultant – Media Relations & Internal CommunicationsFull Time
SIEMENS S.A.E.
May 2008 - Aug 2012 -4 yrs, 3 months
Egypt , Giza
- Job Details:*Strengthened media relations activities to spread awareness about Siemens’ portfolio through communicating with the company’s divisions to write and publish press releases, which are related to success stories, projects, awarded contracts, news and events in various media channels and newspapers. *Translated several media relations and internal communications material, for example: press releases and articles, speeches, presentations, internal newsletter articles, and many other documents (Arabic to English & vice versa). *Developed a strong liaison with local press and media. *In 2010&2011;, I was able to raise the number of the company’s press clippings (news coverage) to be triple the number compared to 2009, which was a new record of achievement for media relations activities. *Monitored SIEMENS published press clippings in printed publications as well as online (news websites). *Prepared answers for press interview questions for CEO to be published in various publications. *Supported in organizing the company’s events, exhibitions & press activities and prepared presentations, speeches for CEO and management, press releases, press kits, ... etc. *Prepared presentations, data sheets and documents related to the company and its internal, external communication activities, Media and Communication plans, activity plans, .. etc. *Coordinated the new structure, design and content of Siemens Egypt new Intranet to cope with the international Siemens standards. *Regularly updating the Intranet with announcements, news, events, cluster news, global news, .. etc. *Communicated with Siemens headquarters in Germany and “Publicize” agency to launch SIEMENS new website in Egypt. *Created the company’s bilingual internal newspaper through planning the structure and content, writing/editing articles, designing the pages layout and finally printing the newsletter. *Managed “SIEMENS Pan-African Profile Awards competition” in Egypt and in cooperation with SIEMENS South Africa media relations team for two consecutive years (2008 & 2009). The competition’s objective is to encourage the Egyptian journalists to promote their journalistic achievements and ultimately develop the quality of science and technology reporting in Egypt to compete with other countries in the African continent. *Handled press events including the organization, correspondence, logistics, flight, accommodation, arranging agenda/program for the judges and winners of SIEMENS Pan-African Profile Awards competition in Egypt & South Africa, while escorting the Egyptian winners to Johannesburg. *Communicated with companies’ divisions the projects’ highlights, success stories and significant awarded contracts to be used in presentations, annual country profiles, corporate brochures and other publications. *Responsible for inserting the company’s advertisements / advertorials in different publications. *Frequently communicated with SIEMENS Communications team at headquarters in Germany and with Head of Internal Communications as well as Head of Media Relations in the Middle East Cluster in Dubai, UAE for projects overview, updates, activities, initiatives, … etc. *Executed other miscellaneous tasks assigned by Vice President of Corporate Communications, CEO and management.
Education
BA in Mass Communication
American University in Cairo (AUC)Jan 1999 - Jan 2004 - 5 yr
High School - Thanaweya Amma
Patriarchal CollegeJan 1998
Achievements
I have achievement, while I was a Fundraiser at the American University in Cairo, as I was a top caller with the highest fund raised amount of US Dollars and highest number of donations. I have achievement in sports, as I was a member in the table tennis of the A.U.C. team.
Skills
Languages
English
FluentArabic
FluentFrench
Intermediate
Training & Certifications
Protection against Social Engineering
SIEMENS·2011Media Relations
SIEMENS S.A.E.·2010Internal Communications
SIEMENS S.A.E.·2010Global Bribery and Corruption Awareness
SIEMENS·2010Global Competition
SIEMENS·2005