FK

Fady Medhat Kamal

General Manager at Shanshal - Chocolate & Snacks (lebanon, UAE, Egypt, Azerbaijan )

New Cairo, Cairo, Egypt

Work Experience

  • General ManagerFull Time

    Shanshal - Chocolate & Snacks (lebanon, UAE, Egypt, Azerbaijan )

    Sep 2023 - Present -1 yr, 10 months

    Egypt

    • Business Development ManagerFull Time

      Falcon pack (UAE, Egypt)

      Jan 2020 - May 2022 -2 yrs, 4 months

      Egypt

      • Job Details:Engage with potential clients to build rapport and organise meetings. Plan, organise and oversee new marketing initiatives to drive business growth and brand awareness. Research and identify organisations and individuals to uncover new opportunities. Maximise value of existing customers while securing new prospects. Identify and penetrate into new markets to increase sales. Create compelling proposals and quotes for clients. Define goals for development team and business growth. Mentor and train staff to perform with maximum potential and efficiency. ● Hired professional distributor and led all associated teams and in market operations. ● Oversaw all operations between distributor and HQ in the UAE
    • Market strategy & planning managerFull Time

      Procter & Gamble

      Feb 2018 - Feb 2020 -2 yrs

      Egypt , Cairo

      • Job Details:Planned, created and executed monthly initiatives, POSM and KBD, with keen focus on capturing opportunities to craft effective plans that augment business growth. Drove preparation of marketing initiatives/promotion operations, including follow up on execution trends to attain BIC outcomes. Spearheaded corporate/essential program operation implementation while steering golden stores and golden points program. Uncovered new opportunities to optimise potential growth through regular field visits and follow up on all P&G categories. ● Expanded business to 112% against same period one year before by working on all hanging fruits, filling all market gaps, crafting marketing and promotional plan, and managing stock. ● Directed all aspects of five new launches to realise sales and distribution goals within first three months of launch across all trade channels.
    • Sales specialistFull Time

      3M Egypt

      Nov 2013 - Nov 2017 -4 yrs

      Egypt , Cairo

      • Job Details:Administered consumer business group (health and home care) operation, sales and marketing by devising yearly target/growth plans and crafting best-fit projects to win customers and channels. Formulated long and short-term strategies to proactively identify and leverage business development opportunities. Researched and audited market to determine shelf share, display and range variety. Oversaw distributor, including outlining vision, strategies and direction while leading execution of product/commercial innovations to meet brand’s key fundamentals. ● Spearheaded consumer business in Egypt to position Scotch Brite brand as market leader within five years across all trade channels. ● Achieved 100% of modern trade channels with 80% shelf share and visibility. ● Earned promotion to serve as Country Business Leader within five years due to exceptional performance.
    • Education

      • BA in Businesses administration & International trade

        Misr International University (MIU)

        Jan 2002 - Jan 2010 - 8 yr

      • High School - Thanaweya Amma

        Saint George Language School

        Jan 2002 

      Skills

      • Microsoft Office
      • Sales
      • Negotiation
      • Adaptability
      • Marketing Research
      • Business Development
      • Team management

      Languages

      • Arabic

        Fluent
      • English

        Fluent
      • French

        Beginner
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