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FARID RAMZI HADDAD

Associate Professor & Consultant at AUC, BUE, MIU, Arab Academy & UFE

Heliopolis, Cairo, Egypt

Work Experience

  • General ManagerFull Time

    future academy

    May 2006 - Present -19 yrs, 2 months

    Egypt , Cairo

    • Job Details:Develop Organization Increase management's effectiveness by selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning responsibilities planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing prospective business opportunities. Develop Strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives. Develop Staff Performance to ensure that all products are delivered at highest standards. Continually monitor the production process to insure the highest quality. Deliver Results Accomplish objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress. Ensure that all departments carry out their tasks in accordance with company policies and values. Provide effective day to day performance management to all departments. Drive Performance Monitor Achieved Versus Target Provide Support & Solutions Work with the CEO to ensure that company achieves its financial target. Areas of Expertise: Performance Management, Management Proficiency, Coordination, Coaching, Developing Standards, Financial Planning and Strategy, Process Improvement, Decision Making, Strategic Planning, Quality Management. Organization Development & Talent Management Sales Development & Capabilities Marketing Advertising & PR Business Development Achievements: (1) Improve ROI up to 40% DOUBLE Yearly Planned Growth Target (15% to 20%). (2) Full Performance appraisal Sales in 1 Month Should have been done by HR since 10 years (3) Sales Development Program Upgrade Sales Staff Performance ( 2 Levels ) Behind Competition. (4) Full Review Financial Statements Based upon Real Business Performance Numbers & figures (5) Full Restructuring Organization Development Upgrade from national to multinational Level (6) Creative Marketing Advertising & PR
  • Manager Corporate CommunicationFull Time

    BEMCO GE

    Apr 2004 - Sep 2005 -1 yr, 5 months

    Saudi Arabia , Jeddah

    • Job Details:• Corporate Affairs Provide strategic communications counsel to Chief Executive and other BEMCO SAUDI BIN LADIN GROUP members on a wide range of issues. • Close liaison with BEMCO SAUDI BIN LADIN Group's PR/Media Relations function on any significant reputational matters or other activities that may be of interest to the international community. • Devise and develop a variety of strategies to manage the company's communications across external audiences • Be a lead media spokesperson for the Company whenever appropriate. • Public Relations Develop BEMCO SAUDI BIN LADIN GROUP overall strategic public relations programs within the Global framework in collaboration with Commercial, Technology, CSR and BEMCO SAUDI BIN LADIN GROUP Foundation. o Integrate plans with Global communications, product launch, advertising, public relations and promotional plans o Responsible for decisions relating to the development and execution of strategic public relations plans o Represent BEMCO SAUDI BIN LADIN GROUP with the industry and other telecoms / content / related organizations o Responsible for online and social media on all corporate and PR engagements • Media Relations o Devise tactics and plans for all media relations activities o Developing and maintaining relationships with editors and reporters o Field media inquiries and act as spokesperson when appropriate
  • Marketing OfficerFull Time

    Dar Al Handasah (Shair And Partners), Cairo, Egypt

    Feb 2000 - Jun 2002 -2 yrs, 4 months

    Egypt , Cairo

    • Job Details:Brand and marketing communications function within the Dar Group organization. • Marketing Communication: o Responsible for the strategic direction for the brand and advertising. o Maintain the corporate brand across all mediums and initiatives in the company. o Determine the best mix of marketing communications media to deliver the strategic plan of the company. o Direct the development and execution of global marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, and corporate events. o Ensure new communication campaigns and programs are aimed at reaching sales targets. o Manage brand delivery and consistency across all markets for all product lines. o Build and manage the marketing communications budget. o Actively lead, build and manage the marketing communications team and brand and media agencies to produce high quality communications on time and within budget. • Advertising: o Supervise advertising campaigns with advertising agencies, media firms or companies that have their own advertising departments. o Responsible for marketing and publicizing the products and services within the company. o Performs research to find target audience, holds focus groups, outlines goals, develops concepts, approves storyboards, approves copywriting, and sets budgets for ad campaigns. • Branding: o Lead the creative development brand themes that convey the brand point-of-view, and business targets. o Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals. o Responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. o Monitor marketing trends and keep a close eye on competitive products in the marketplace.
  • Associate Professor & ConsultantFull Time

    AUC, BUE, MIU, Arab Academy & UFE

    Jan 1999 - Present -26 yrs, 6 months

    Egypt , Cairo

    • Job Details:Dr. Farid Haddad is Associate Professor in the Following Univesities  Associate Professor UFE University Francaise D'Egypte  Associate Professor AAST Arab Academy Egypt  Associate Professor MIU Misr International University  Associate Professor “10 Years Business Excellence Award BUE”  Associate Professor “AUC American University Cairo IMD” He obtained his BSc in Industrial Management from the American University in Egypt, MBA in General Management from Sheffield Hallam University in the UK and his PHD from the American University of London. He has more than 15 Years of International Experience in the Marketing & Executive Management Multinational Arena in the MENA (" Middle East & North Africa") Region & GCC Countries ("KSA, Qatar, Oman, Bahrain & Dubai"), contributing successfully in businesses such as FMCG, Automotive, EHA Electric Home Appliances, etc. He is a pioneer in the Egyptian Modernisation Education Process, initiating the Business Integra Skills Program with Microsoft GOLD & ITF the World Bank. In addition to his Management Consultancies projects on Leadership and Strategic Management, Strategic Marketing, e-business and e-government with the Ministry of Foreign Trade & Industry, in association with the TEP European Trade Enhancement Programme, he is the founder & author of the Business Excellence Series in Marketing, Branding, Sales & Customer Service Management Consultancy: Leadership Assessment Project for Governmental High & Middle Management Employees assessing their Training Needs and developing of a Master Plan for the development of government officials in Egypt. Provide consulting services to help organizations design, build, attract, and ignite talent. Collaborate with senior leaders to develop organization performance: Achievements: Government Expertise Conduct Leadership Assessment CBI Centers for more than 300 Senior & Middle Management Governmental Administrative Staff for Career Promotion. Assessment/Development Center (a & dc) Conduct CBI Competencies Based Interviews for 120 Senior & Middle Managers Beyti Pepsico. Assessment/Development Center Henkel. Coaching GDP Group Results Secured First Place & Henkel Job Offers Among 8 Groups 36 Candidates GDP Henkel. Assessment/Development Center along with Thomas DISC Personality Styles. Abbvie Assessment/Development Center along with Thomas DISC Personality Styles. JOTUN Assessment/Development Center (CBI Competencies Based Interviews) Magrabi Senior Levels Assessment/Development Center CEMEX ORCE Business Case Group Discussion Presentation Assessment / Development Center Domty Senior Branch Sales Managers Develop Conduct Training Modules Programs in : Marketing, Sales & Customer Service Leadership, Strategic Management, Middle Management Coaching & Team Building Interpersonal Skills Extensive experience with Multinational Companies Henkel, Pepsico, Chipsy Lays, Beyti, Raya Nokia, Mercedes Benz, Toyota Lexus, Procter & Gamble, Mars Effemex, Nestle, Zamil Steel, Dar Group, BEMCO Arabia, Consulting Services, FMCG, education, EHA Electric Home Appliances and automotive in MENA & GCC Region.
  • Education

    • PhD in Business Management

      University

      Jan 2001 - Jan 2003 - 2 yr

    • MBA in Business Management

      Sheffield Hallam University

      Jan 1999 - Jan 2001 - 2 yr

    • BSc in Industrial Engineering

      American University in Cairo (AUC)

      Jan 1987 - Jan 1992 - 5 yr

    • High School - Thanaweya Amma

      College De La Salle

      Jan 1986 

    Achievements

    Awarded 10 Years Business Excellence British University Egypt Areas of Expertise: Performance Management, Management Proficiency, Coordination, Coaching, Developing Standards, Financial Planning and Strategy, Process Improvement, Decision Making, Strategic Planning, Quality Management. Organization Development & Talent Management Sales Development & Capabilities Marketing Advertising & PR Business Development Achievements: (1) Improve ROI up to 40% DOUBLE Yearly Planned Growth Target (15% to 20%). (2) Full Performance appraisal Sales in 1 Month Should have been done by HR since 10 years (3) Sales Development Program Upgrade Sales Staff Performance ( 2 Levels ) Behind Competition. (4) Full Review Financial Statements Based upon Real Business Performance Numbers & figures (5) Full Restructuring Organization Development Upgrade from national to multinational Level (6) Creative Marketing Advertising & PR

    Skills

    • Microsoft Powerpoint
    • business
    • Marketing
    • Management
    • Microsoft Office

    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Fluent

    Training & Certifications

    • Marketing

      AUC·1996
    • Management

      AUC·1994
    • GMAT

      AUC·1986
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