FARAH HASHEM

Marketing Consultant and Project ManagerFull Time

• Job Details:I am managing all communication activities for the brand on B2C and B2B level and extending efforts in managing other touch-points to maintain a smooth foundation for continued growth. Consult on brand conceptualization, positioning and branding structure. Plan and manage all productions centered on branding and product design. Oversee B2C and B2B inventory logistics. Direct and manage displays and positioning for of all retail presence. Developed the AKKA online store (www.pureakka.com). Analyze web performance and optimize e-store experience to increase add-to-carts and decrease bounce rates. Built, launched, and manage AKKA’s social communication strategy. Supervise all online and offline touch-points for brand communication consistency. Handle AKKA Dinners with planning, team management and event coverage. Find opportunities and plan for cross industry collaborations. Maintain relationships with external parties that are vital for the growth of AKKA (HORECA Customers, Chefs, Brand Influencers, Loyal B2C Customers).

Project ManagerFreelance / Project

• Job Details:As part of my masters' field project, led a team (including 1 Chinese and 1 Russian) from SDA Bocconi, in collaboration with TODs, on a project aimed at repositioning the brand and increasing its desirability amongst millennials in the Chinese market. We performed an extended market analysis (primary and desk research) to identify consumer behaviors, preferences and expectations in the luxury game and conclude with an action plan of guidelines in support of the brief objective.

Communication Account SupervisorFull Time

• Job Details:Started off as Account Executive assisting in day-to-day client requests and ended 3 years with the team as Account Supervisor leading the Account Management department at the time. Led a department comprised of 4 juniors and seniors to run all agency clients' launch plans and day-to-day activities along with the development of creative and production briefings. Monitoring clients' budgets and agency payments was a crucial responsibility as well. Main responsibilities, as department head, were: - Generating communication strategies that often required consumer behavior research and market understanding (focus groups, and pre-existing research) - Consulting on media plan proposals received from partner media agencies and providing final revisions and approvals