Basic Info

Evelyn Bousiou

15 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

PR & Advertising Manager (Corporate Communications) at Domiatec Group

Experience Details

PR & Advertising Manager (Corporate Communications)

Marketing/PR/Advertising

Manager

In business for more than 30 years, Domiatec Group has been a leader in providing its local and international clients with top quality products and services that reinforce the Egyptian agriculture value-chain.

• Provide planning and leadership to the Corporate & Marketing Communications Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the strategic Marketing Communications plan
• Assume overall responsibility for developing and implementing the annual Marketing Communications plan for the organization - including campaigns, events, online reputation Marketing, PR, CSR and advertising
• Directly in charge of developing and maintaining the organization’s brand identity including all elements and maintaining the integrity of the brand across all applications
• Formulate and establish a system of reports and communications for all information throughout the organization
• Manages the production of all corporate events (such as press conferences, open days, and visits) ensuring all details are managed in a creative, timely and cost efficient manner
• Develop and managing all internal and external strategic messages throughout the organization
• Concept creation and managing the development of print and online advertising, corporate videos and marketing collaterals
• Overseeing the management of company website and social media channels
• Playing team lead and cross-functional manager on various projects
• Working closely with HR and all other relevant departments to reflect brand identity and values within and across all units of the organization through a variety of tools and activities
• Dealing with enquiries from the public, the press, and related organizations
• Analyzing and measuring results of PR programs, campaign ROI


Company Details

Domiatec Group

Cairo, Egypt

101-500 employees

Agriculture/Fishing/Farming

N/A

Jan 2016 to Aug 2016 (7 months)
Assistant General Manager – Marketing & Communications at HGS MENA at HGS MENA

Experience Details

Assistant General Manager – Marketing & Communications at HGS MENA

Marketing/PR/Advertising

Manager

Developing and executing the Marketing plan & program
 Taking the lead and full responsibility on implementing the Marketing strategy
 Ensure all corporate Marketing activities and collateral are produced to the highest standards
 Development of, and responsibility for the MENA Marketing budget
 Responsible for activation of Marketing plan and events (including exhibitions, conferences, press conferences, promotional and corporate events), ensuring that all key stakeholders are kept informed and involved
 Design and execute Brand Awareness strategy through all traditional & digital platforms
 Responsible for Media & PR visibility/managing all external PR agencies
 Champion new lead generation, relationship building and new business networking
 Proactively build, manage and sustain a quality pipeline of prospects for conversion, with the emphasis on quality and client relationship
 Developing and implementing consistent and strong Media Relations activities in the MENA region through execution of integrated Media Plans
 Training new Marketing & Communications recruits


Company Details

HGS MENA (multinational)

Dubai, United Arab Emirates

More than 1000 employees

Business Services - Other

www.teamhgs.com

Dec 2014 to Jun 2015 (6 months)
Marketing Communications Senior Consultant/Branch Manager at Heights Agency

Experience Details

Marketing Communications Senior Consultant/Branch Manager

Marketing/PR/Advertising

Manager

HEIGHTS AGENCY is a leading marketing & communications strategy agency in MENA, headquartered in Riyadh with branches in Dubai, Amman, Cairo and Prague offering a broad range of value-adding services, including Advertising, Events Management, Marketing and Public Relations, that address the current and future needs of its clients and have resulted to a great number of successful campaigns.

I head an eclectic mix of internationally exposed and trained professionals at the Heights Agency Dubai Branch.

- Developing and executing Business Development strategic plans
- Researching and presenting new business proposals to potential clients
- Designing and implementing Marketing & Communications Plans
- Understanding client’s business, managing program development, implementation, monitoring and evaluation
- Event Management, including exhibitions, conferences, press conferences and promotional events
- Developing and implementing consistent and strong Media Relations activities in the MENA region through execution of integrated Media Plans
- Training new recruits


Company Details

Heights Agency

Dubai, United Arab Emirates

101-500 employees

Marketing and Advertising, Public Relations and Communications

www.ha.com.sa

Dec 2013 to Dec 2014 (1 year)
Senior PR Account Manager at Rawaj International

Experience Details

Senior PR Account Manager

Marketing/PR/Advertising

Manager

RAWAJ is a multi-faceted public relations company based in Dubai U.A.E. Offering a full range of national and regional innovative solutions for communications, it serves several clients within the corporate, cultural, economic, education, fashion, governmental, hospitality, I.T, political, retail, and tourism arenas.

- Developing and executing P.R. and Media strategic Plans
- Managing a team of PR executives
- Understanding client’s business, managing program development, implementation, monitoring and evaluation
- Liaising, enhancing relationships and networking with clients and Media on daily basis
- Developing and implementing consistent and strong Media Relations activities in the MENA region through execution of integrated Media Plans
- Maintaining and expanding Media contacts, pitching stories and preparing clients for Media encounters
- Editing and distributing Press Releases to the Media
- Preparing regular client reports to assess the work in progress
- Research and present new business proposals to potential new clients
- Event Management, including conferences, press conferences and promotional events
- Training new recruits


Company Details

Rawaj International

Dubai, United Arab Emirates

11-50 employees

Marketing and Advertising, Public Relations and Communications

www.rawajinternational.com

Mar 2014 to Sep 2014 (6 months)

Education

MSc in Marketing & Communications in New Technologies

Education Details

MSc in Marketing & Communications

New Technologies, Marketing, Communication

Athens University of Economics & Business, Greece

A / Excellent / 85 -100%

N/A

Dissertation titled “The contribution of Corporate Social Responsibility to organizational commitment", grade 9/10.

Athens University of Economics & Business
2008 - 2010
BA in Business Administration

Education Details

BA

Business Administration

Hellenic Open University, Greece

B / Very Good / 75 - 85%

N/A

N/A

Hellenic Open University
2003 - 2008
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Profile Skills and Keywords

AgricultureAnalyticalAssistant General Manager Marketing & Communications At HGS MENABusiness AdministrationBusiness Services - OtherCommunicationCommunicatorCookingCorporate Communications (internal And External)Corporate Social Responsibility StrategyEnglishExecutorFarmingFishingGreekHGS MENAIntegrated Marketing Communications StrategyItalianMS OfficeMarketingMarketing And AdvertisingMarketing Communications Senior Consultant/Branch ManagerMarketing PlansNew TechnologiesPR & Advertising Manager (Corporate Communications)PR PlansPublic Relations And CommunicationsReadingSPSSSenior PR Account ManagerSocial MarketingSpanishSportsSupportiveTTL/BTL StrategyTeam PlayerTravelling

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Greek

Greek

: Fluent

: Fluent

: Fluent

: Fluent

Italian

Italian

: Advanced

: Intermediate

: Fluent

: Intermediate

Spanish

Spanish

: Advanced

: Intermediate

: Fluent

: Intermediate

Tools and Technologies

MS Office

MS Office

: Expert

: High

:

More than 7 years

SPSS

SPSS

: Advanced

: Medium

:

3-5 years

Fields of Expertise

TTL/BTL strategy

TTL/BTL strategy

: Expert

: Extreme - I love it!

:

More than 7 years

Integrated Marketing Communications strategy

Integrated Marketing Communications strategy

: Expert

: Extreme - I love it!

:

More than 7 years

Corporate Communications (internal and external)

Corporate Communications (internal and external)

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing Plans

Marketing Plans

: Expert

: Extreme - I love it!

:

More than 7 years

PR plans

PR plans

: Expert

: Extreme - I love it!

:

More than 7 years

Corporate Social Responsibility strategy

Corporate Social Responsibility strategy

: Expert

: Extreme - I love it!

:

1-3 years

Social Marketing

Social Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Key Skills

Analytical, Executor, Communicator, Team Player, Supportive

Online Presence

https://eg.linkedin.com/in/evelyn-bousiou

EU & MENA experienced Marcomms Manager

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