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Esraa Mohamed Eldiasty

Marketing Manager

Haram, Giza, Egypt

Work Experience

  • Marketing ManagerFull Time

    O2 Media

    Oct 2020 - Present -4 yrs, 9 months

    Egypt , Giza

    • Marketing Communication ManagerFull Time

      MOP

      Jul 2019 - Mar 2020 -8 months

      Egypt

      • Job Details:Summary: The most essential prerequisites are strong analytical and communication skills. This role in the agency is in charge of both traditional and digital marketing communications processes. To lead effective campaigns, I shouldn't only be able to analyze marketing trends, but also I need to make cost-saving decisions for the Clients and the agency. Job Duties: Creating and implementing plans to increase market share. Commissioning or conducting market research. Overseeing market data analysis and evaluation. Developing pricing and budgeting strategies. Collaborating with cross-functional teams – from creative, IT and production to product marketing and Operations – to produce effective promotional materials. Coordinating with and managing agency partners. Creating marketing presentations for stakeholders. Obtaining necessary consent and providing final approval on all marketing collateral, products, and promotions. Developing schedules and maintaining deadlines.
    • Marketing Communication ManagerFull Time

      Nozha Group

      Sep 2016 - Jul 2019 -2 yrs, 10 months

      Egypt , Cairo

      • Job Details:-Managing all marketing for the company and activities within the marketing department. -Developing the marketing strategy for the company in line with company objectives. -Co-ordinating marketing campaigns with sales activities. -Overseeing the company’s marketing budget. -Creation and publication of all marketing material in line with marketing plans. -Planning and implementing promotional campaigns. -Manage and improve lead generation campaigns, measuring results. -Overall responsibility for brand management and corporate identity -Preparing online and print marketing campaigns. -Monitor and report on effectiveness of marketing communications. -Creating a wide range of different marketing materials. -Working closely with design agencies and assisting with new product launches. -Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. -Analyzing potential strategic partner relationships for company marketing.
    • Digital Marketing ManagerFull Time

      Shopiters

      Jun 2015 - Jul 2016 -1 yr, 1 month

      Egypt , Giza

      • Job Details:a. Define the Marketing and Brand Objective and roadmap. b. Development of strategic plan deliverables including some or all of the following:  Secondary (online) research  Competitor Survey  Objective planning  Media planning  Budgeting  Formal presentations c. Develop the core positioning and messaging for the product. d. Prepare monthly revenue forecast Based on Conversions e. Develop sales tools and collateral. f. Propose an overall budget to ensure success. g. Identifying and presenting innovative and creative product solutions and Offers. h. Prepare KPIs of all marketing Tasks. i. Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues. j. Design Integrated Marketing Plan by using the marketing channels that suits brand objectives and budgeting. k. Developing creative briefs and communicating strategic objectives to internal team members to ensure projects are completed in alignment with strategy l. Establishing a health system for client relationship building and Loyalty management. m. Writing Proposals and project summaries. n. Perform competitive analysis and identify gaps and opportunities in the marketplace o. Select appropriate frameworks, tools and approaches to use in business development and management. p. Demonstrate domain knowledge and expertise in a range of skills, such as business model development, product portfolio planning, organizational strategy, channel and go-to-market models, customer / market research etc. q. Contribute to business development and thought leadership activities.
    • Education

      • Bachelor's Degree in faculty of commerce english section

        Cairo University (CU)

        Jan 2009 - Jan 2013 - 4 yr

      • High School - Thanaweya Amma

        Dar el hanan language school

        Jan 2009 

      Achievements

      - I enrolled in an Executive MBA at the online Quantic.edu program in 2020. - Attended more than 30 online courses paid and free in Business Development, Branding, Marketing, Consumer Behavior and Digital executions with certificates of test passing and material. -studied the list of the following books: Marketing Management Kotler / IMC/ Consumer Behavior/ Strategic Management/ Art of Social Media/ Designing Brand Identity / Brand Gap

      Skills

      • Marketing
      • Business Planning
      • word
      • Market Analysis
      • Digital Marketing
      • Self Management
      • Microsoft Powerpoint
      • Microsoft Excel
      • Microsoft Office
      • CRM
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      Languages

      • English

        Fluent
      • French

        Intermediate

      Training & Certifications

      • english course

        berltize·2012
      • journalism course

        moic (student activity)·2011
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