EI
Eman Ismail Ismail
Retail Procurement & Marketing
Heliopolis, Cairo, EgyptWork Experience
E-commerce ManagerPart Time
Mr.Joe Elite
Jun 2024 - Present -1 yr, 2 months
- Job Details:• Account Management: Manage and oversee our e-commerce accounts on platforms such as Amazon, Jumia , Mitcha , Rivvr , Mr.Joe website. • Sales & Performance Optimization: Monitor and analyze sales performance data, identifying trends and opportunities for growth. - Implement strategies to drive sales and improve conversion rates, including promotional campaigns, pricing strategies, and product placements. • Inventory Management: Coordinate with the inventory team to ensure optimal stock levels are maintained. - Monitor inventory turnover and manage reordering to prevent stock outs and overstock situations. • Marketing & Promotions: Collaborate with the marketing team to develop and execute online marketing campaigns, including SEO/SEM, email marketing, and social media. - Manage promotional calendars and ensure all promotions are effectively communicated and executed. • Content Management: Ensure product listings are accurate, engaging, and optimized for search visibility. - Work with the creative team to produce high-quality images, descriptions, and other content for product listings. • Customer Service: Oversee customer service processes, ensuring timely and effective resolution of customer inquiries and issues. - Implement strategies to improve customer satisfaction and loyalty.
Category ManagerFull Time
Harirshop
Oct 2020 - Present -4 yrs, 10 months
Egypt , Cairo
- Job Details:- Define kitchenware category management strategies, develop all relevant key policies/procedures, and take the necessary action for management approval. - Performing a deep study for target customers according to the company strategy, and determine the consumer behavior, vital needs, and the appropriate value to be discussed with the management and business development team. - Performing market studies and demand analysis for all available category merchandises as well as the target customer needs, to be discussed with the management to approve the target merchandises categories and the excluded ones. - Listing the merchandises and all available alternatives according to the technical specifications and the related merchandise lists, as well as defining the target sales volume. - Insure that market and competitive studies and analysis are up-to-date to develop the pricing strategies and identify the most effective and popular promotions among e-shoppers across various online stores. - Developing long-term category management strategies, as well as exit ones for unpromising merchandises according to the market trends and competitive position and take the necessary action for updates. - Insure a high level of communications with the CRM and logistics on the key issues and suggestions of the e-shoppers, in order to develop appropriate proactive solutions as well as the necessary preventive actions to be taken. - Ensure an appropriate merchandise profile across the online-stores, participating in the E-marketing activities, developing appropriate web content for E-marketing campaigns in order to insure a distinct presence and position for the category in the market. - Estimating costs and profit margin, in addition of developing all needed reports regarding sales targets and procurement plans to maintain an appropriate stock levels.
Key Account Executive - Retail DivisonFull Time
Pioneer for International Trading
Mar 2016 - Sep 2020 -4 yrs, 6 months
Egypt , Cairo
- Job Details:• Managing and maintaining current business with key accounts Retail Chains • Establishing and developing a long term relationship with Key accounts decision makers. • Finding new business opportunities with existing accounts and new accounts and new chains channels. • Analyze sales figures and forecasting future sales volumes to maximize profits. • Monitoring and gathering relevant data from Retail market (Trends, competitors' activities, Future opportunities …. Etc). • Organizing special promotions, displays and events. • Responding to customer complaints and comments. • Key objectives: – Targets new customers and new sales opportunities, implement an effective strategic sales plan. - Monitor, analyzes sales and market trends. - Controlling the sales budget. • KPI: -Finance: Sales target( Gross Profit / Net Profit) -Process: Direct & Indirect target -Developing: Branches & Sales Divisions Structure -Customer: Customer Satisfaction
Senior BuyerFull Time
Dec 2014 - Feb 2016 -1 yr, 2 months
Egypt , Cairo
- Job Details: Responsible for All contracts with suppliers in the category Responsible for dealing with local and international suppliers Responsible for categories including selection, pricing and competitive product quality analysis Achieve monthly budget (Sales turnover , Margin, Other Income) Ensure promotions are exclusive, competitive, & related to theme that would attract consumers to the store Conduct economic or commercial surveys to identify potential markets for products or services Formulate, direct and coordinate marketing activities & policies to promote products & services, working with advertising & promotion managers Ensure that the merchandising of items in the store yields best turnover per square Meter, (space to sales analysis versus rental income). Ensure that stock levels of merchandise do not exceed company set levels Perform Monthly clean-up of the System from SKUs that are obsolete Solve issues with store & warehouse Responsible for renting specific location within the store as per company strategy Follow up on stock availability, compensations, penalties…..with suppliers. Responsible for product design & development, packaging design, and data analysis Responsible for market survey and development action plan on a periodic set basis
Assistant Category ManagerFull Time
Dec 2013 - Nov 2014 -11 months
Egypt , Cairo
- Job Details: Create and maintain item forecasts and flows of products with input from the category manager, utilizing the appropriate tools. Report on sales forecasts, inventory positions, and store / channel needs during the weekly consumer direct merchandise Business meetings. Provide the sourcing and production planning team with accurate style level forecasts and provide monthly (and ongoing) communication regarding any In-stock issues / concerns. Analyze style and color, selling and inventory performance, identifying and communicating opportunities to the category manager. Assist the category Manager in the creation and maintenance of assortment Plans by department and season. Prepare and communicate with the wholesale merchandising and design weekly and monthly and seasonal selling reports. Provide assistance to the Category Manager as assigned. Dealing with International suppliers and local ones.
Education
Bachelor's Degree in Political Sciences
Cairo University (CU)Jan 2004 - Jan 2008 - 4 yr
Achievements
A Highly motivated and enthusiastic person, with +10 years’ Experience, has a Solid Knowledge of key Account management , Customer Retention , Procurement Ways and Purchasing Actives. A Good Knowledge of Marketing planning & Methods for showing, promotion & selling products or services.
Skills
Languages
Arabic
FluentEnglish
AdvancedFrench
Intermediate
Training & Certifications
Digital Channel Planning and E-Commerce Strategy
Coursera·2023Inventory managment
Coursera·2023Google : Foundations: Data, Data, Everywhere
Coursera·2023Digital Marketing Certificate
AUC-SCE·2022(certificate of Achievement marketing and sales )
AUC-SCE·2021Inbound Marketing Certificate
Hubspot Academy·2020The Fundamentals of Digital Marketing
Google·2020Ace S.A.L.E.S. Process – Retail Training
ACE Learning Center ·2014Amazing Customer Experience
ACE Learning Center ·2014Public Relations Certificate
Faculty Of Economics and Political Sciences·2009