Eman Abd El Wahab Salama El Ders

Marketing and PR DirectorFull Time

• Job Details:MARKETING: •Develop and implement a data-driven marketing strategy that significantly increases brand awareness and fundraising for Baheya Egypt. •Conduct in-depth market research to understand the target audience, their needs, and preferred communication channels. •Effectively manage the marketing budget, strategically allocating resources to maximize impact. •Spearhead the development and management of Baheya's brand identity in Egypt, ensuring consistent messaging and visuals across all platforms (digital, social media, traditional media, and events). •Oversee the production of website, digital, and all printed materials, guaranteeing brand alignment with all content and visuals. •Lead and execute 2 consecutive high-impact fundraising, advocacy, and awareness campaigns, achieving a 40% increase in annual donations. •Champion a data-driven approach, implementing digital marketing strategies (social media, email marketing, online advertising) to target specific audiences. This results in a 55% increase in budget spending efficiency while achieving campaign goals. •Plan and execute highly successful fundraising, awareness, and community engagement events, attracting prominent Egyptian donors (companies, governmental associations) and garnering significant media coverage. PUBLIC RELATIONS: •Mastermind press releases and media pitches that effectively garner media attention to Baheya's mission and impact. •Act as the primary media liaison, fielding inquiries from journalists and ensuring accurate and compelling representation of Baheya's work. •Cultivate a network of media contacts, resulting in a significant increase in positive press coverage for Baheya's initiatives and advancements in breast cancer awareness, research, and treatment. •Spearhead community outreach programs, fostering strong relationships with key stakeholders like government officials, donors, and volunteers. •Represent Baheya at conferences and events, delivering impactful presentations that elevate awareness and garner community support. •Develop a comprehensive crisis communication plan to safeguard Baheya's reputation in the face of potential public relations challenges.

Marketing & PR ManagerFull Time

• Job Details:•Developed and optimized data-driven marketing strategies for Egypt, ensuring alignment with KSA headquarters and seamless cross-departmental execution. •Conducted in-depth market and consumer research, identifying key trends, competitors, and potential markets to inform strategic decisions. •Led brand awareness campaigns that significantly enhanced Jazeera Paints' market positioning and increased market share. •Spearheaded the launch strategy for JAZEERA Paints in Egypt, culminating in a high-profile factory inauguration on the 10th of Ramadan. The event was attended by key Egyptian and GCC dignitaries. Subsequently, orchestrated a grand-scale brand launch in Saudi Arabia, bringing together prominent Egyptian and Saudi interior design industry leaders. •Managed and optimized the marketing budget, consistently achieving outstanding ROI and cost efficiency. •Oversaw all marketing communication activities, including successful 360° campaigns, events, PR initiatives, product launches, and digital activations. •Oversaw the development and implementation of technical training programs for over 30,000 painters in Egypt, focusing on enhancing product application skills and driving consumer satisfaction •Collaborated with PR agencies to ensure accurate and timely dissemination of information, aligning with Jazeera's strategic objectives. •Directed the digital strategy across social media and the website, driving effective channel deployment and transformation. •Managed showroom openings from trader and location selection to design, construction, and equipment installation. •Worked with R&D and technical teams to align annual product development plans with Egyptian market trends and consumer needs. •Set competitive trade prices and margins in collaboration with product managers, enhancing customer relationships and market competitiveness. •Develop and implement customer service procedures, policies, and standards. Lead the customer satisfaction team in setting and achieving performance goals, while analyzing service metrics to identify improvement opportunities and generate actionable reports.

Category Marketing ManagerFull Time

• Job Details:•Develop strategic marketing plans and product roadmaps for water purification category market penetration and growth. •Leverage market research, customer insights, and retail audits to identify new business opportunities, product enhancements, and market share. •Craft launch plans for new products, optimizing market availability, visibility, and online presence to achieve initial sales targets. •Define product and pricing strategies for targeted sales, revenue, and margins based on demand, supply, cost, and competition. •Collaborate cross-functionally with Sales, Operations, and Finance to develop and execute business plans for assigned segments, products, or regions. •Develop precise sales forecasts and budgets, oversee marketing expenditures, and track brand performance against financial targets, including advertising and promotional investments. •Plan and execute on-ground activations like seminars, roadshows, and workshops. •Partner with R&D and technical teams to translate innovative ideas into successful products. •Stay ahead of market trends and research to improve product value and offerings. •Lead the innovation process and governance, including monthly stage-gate meetings, ensuring project management and risk mitigation. •Developed and executed a comprehensive crisis management plan in response to the pandemic, successfully mitigating the impact of offline channel disruptions. By strategically pivoting to online sales, achieved an 800% increase in digital revenue and maintained overall category profitability.