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Emad Ezzat Guindy

Marketing Sr. Specialist at SMG Engineering Automotive

Heliopolis, Cairo, Egypt

Work Experience

  • Digital Marketing ManagerFull Time

    Misr Castle Group

    Mar 2020 - Present -5 yrs, 5 months

    • Job Details:- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door - Deploy successful marketing campaigns and own their implementation from ideation to execution - Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis - Produce valuable and engaging content for our website and blog that attracts and converts our target groups - Build strategic relationships and partner with key industry players, agencies and vendors - Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely - Oversee and approve marketing material, from website banners to hard copy brochures and case studies - Measure and report on the performance of marketing campaigns, gain insight and assess against goals - Analyze consumer behavior and adjust email and advertising campaigns accordingly
  • Marketing ManagerFull Time

    Misr Castle Group

    Sep 2018 - Mar 2020 -1 yr, 6 months

    Egypt

    • Job Details:Develop and execute growth marketing strategies: • Identify growth opportunities and develop data-driven marketing strategies to drive customer acquisition, retention, and revenue growth. • Collaborate with cross-functional teams, including product, sales, and design, to align growth initiatives with overall business objectives. Implement and optimize marketing campaigns: • Plan, execute, and optimize multi-channel marketing campaigns, including digital advertising, email marketing, social media marketing, content marketing, and SEO/SEM. • Use marketing automation and analytics tools to track campaign performance, analyze data, make data-driven decisions, and optimize campaigns for maximum impact. • Conduct A/B testing and conversion rate optimization experiments to improve campaign effectiveness and drive continuous improvement. Customer acquisition and retention: • Identify target customer segments and develop strategies to acquire and retain customers. • Optimize the customer journey, from awareness to conversion and retention, by implementing personalized marketing tactics and nurturing campaigns. • Implement referral or loyalty programs to encourage customer advocacy and increase customer lifetime value. Data analysis and reporting: • Analyze marketing data, including customer behavior, conversion rates, and ROI, to identify trends, insights, and opportunities for optimization. • Develop regular reports and dashboards to track key performance indicators (KPIs) and communicate marketing performance to stakeholders. • Provide actionable recommendations based on data analysis to improve marketing effectiveness and drive growth.
  • Marketing Sr. SpecialistFull Time

    SMG Engineering Automotive

    Apr 2015 - Present -10 yrs, 4 months

    Egypt , Cairo

    • Job Details:I. Drive Strategy and plan and execute marketing initiatives for new and existing project and brands. II. Plan and execute marketing campaigns. III. Evaluate and report marketing campaigns progress and output. IV. Focus on the return of investment (ROI) from the campaigns in terms of customer response and feedback and number of interested prospects clients. V. Create and maintain customer data base targeted groups to identify key target audience and coverage strategy. VI. Engage, negotiate and manage third parties suppliers advertising agencies. VII. Responsible for the brand management and corporate identity. VIII. Handling ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion. IX. Conducting market research and analysis to evaluate trends, brand awareness and competition ventures. X. Maintain effective internal communications with other departments to ensure that all functions are kept informed of marketing objectives. XI. Write and manage the production and distribution of media releases, ads, brochures, newsletters, direct mails, website updates and other communications materials for internal and external affairs.
  • Assistant Brand Manager Full Time

    Trisam Engineering Company

    Jan 2014 - Apr 2015 -1 yr, 3 months

    Egypt , Cairo

    • Job Details:• Identify innovative business building ideas to increase business prospects. • Contacting suppliers • Analyze competitor performance and market trends to provide recommendations for brand development. • Monitor and control expenses within allotted budget. • Track marketing parameters such as pricing and distribution to assist in better positioning and brand optimization of company products. • Work with other business units to execute business plans to meet revenue targets. • Assist in developing promotional strategies for brand awareness and profitability • Support Marketing Manager to introduce new products in the market.
  • Education

    • Bachelor's Degree in Accounting and Business/Management

      Ain Shams University (ASU)

      Jan 2003 - Jan 2007 - 4 yr

    • College Diploma in math

      Primary, Preparatory and Secondary Patriarchal College.

      Jan 1990 - Jan 2000 - 10 yr

    Skills

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    Languages

    • English

      Fluent
    • French

      Fluent
    • Italian

      Intermediate

    Training & Certifications

    • Digital Marketing Mastering course

      Udemy Academy·2020
    • Designing

      Self Study·2020
    • Certified Professional Marketing

      American Chamber·2016
    • Professional Marketing Certificate

      American Chamber·2015
    • Alliance Francaise

      French Embassy·1998
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