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Emad Elzeiny

Experienced finance professional and change agent

Obour City, Cairo, Egypt

Work Experience

  • Company Financial ControllerFull Time

    Olayan Saudi Holding Company (OSHCO), El Rashidi El Mizan

    Jan 2024 - Present -1 yr, 7 months

    • Finance Change ManagerFull Time

      Coca Cola HBC, Egypt

      Nov 2021 - Dec 2023 -2 yrs, 1 month

      • GA managerFull Time

        Coca Cola HBC, Egypt

        Sep 2018 - Oct 2021 -3 yrs, 1 month

        • Credit Control ManagerFull Time

          Coca Cola

          Aug 2013 - Aug 2018 -5 yrs

          Egypt , Cairo

          • Job Details:• Managed a team of 4 credit controllers, 49 credit associates, and 17 regional collectors. • Sole point of contact for the entire credit control amounting +35M US$ granted to +10K customers and decisions relating to credit extension/suspension across nationwide. • Responsible for the DSO and bad debts as well as the accounting of trade receivables impairment under IFRS rules. • Reporting regularly and conducting debt reviews with the RSM’s and their teams to present results and discuss actions for improvement. • Updating the Credit Policy in line with the market changes. • Monthly meeting with RSM’s and Legal to have the proper resolution for the outstanding debts. • Setting and assessing the KPI's of credit controllers, credit associates, and collectors. • Created and managed the Central Discounts unit with continuous enhancement in the system and control cycle. • Developed cash projection and cash collection tracker models to follow up on 700M US$ annual cash revenue.
        • Education

          • MSc in International business

            University of Ulster

            Jan 2012 - Jan 2013 - 1 Year

          • BSc in Commerce

            Beni Suef University (BSU)

            Jan 2002 - Jan 2006 - 4 yr

          Achievements

          • Drove credit system implementation across nationwide by which collection improved by 8% and reduced bad debts by 25%. • Drove centralized discount system, which saved 5% of discount budget in the first year of implementation. • Monitored and planned discount implications of 50M US$. • Optimised DSO from 23 days in the first year to 18 days now. • Created new credit calculator by which credit exposure decreased by 15%. • Led cashless operation project (Fawry) which saved 80 cashiers and cost of money transfer to the bank worth of 370K US$ annually, as well as gaining interest of same value date at the bank worth of +45K US$ per annum. • Revamped credit policy resulting lower credit exposure by 15%, meanwhile supporting 45% of sales target and leading to sustainable profitability thru intellectual credit granting. • Drove automated billing project using innovational solutions, which decreased printing cost by 25K US$ per annum.

          Skills

          • SAP S4/HANA
          • Cash Management
          • Financial Analysis
          • Project Management
          • Financial Controlling
          • Credit Control
          • Costing
          • Data visualization
          • RGM
          • Strategic Planning

          Languages

          • English

            Fluent
          • French

            Intermediate
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