
Emad Eid
Brand Manager at Al Khairat Co.
Jeddah, Saudi ArabiaWork Experience
Brand ManagerFull Time
Al Khairat Co.
Oct 2019 - Present -5 yrs, 10 months
- Job Details:• Research product offerings and competition to develop effective branding strategies. • Look at pricing options to optimize initial launch. • Oversee production of advertising copy and graphics to ensure total alignment with branding strategy and maximize effectiveness of media efforts. • Sign off on all creative pieces and continuously coordinate with directors. • Managed new product and content releases. • Developed innovative product solutions grounded in clear understanding of customer needs. • Partnered with internal stakeholders to define marketing programmed requirements. • Increased client revenue on average of 20% through brand optimization and improvement. • Evaluated return-on-investment and profit-loss projection. • Compiled comprehensive lists describing products and features. • Analyzed performance of all marketing programmed to identify the best opportunities for optimization. • Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. • Promote brand awareness by highlighting it in all available means. • Prepared detailed marketing forecast on monthly basis (by brand by article). • Success in achieving the minimum inventory against the maximum sales so that the coverage period does not exceed three months... • Familiar with all advanced program (Baan, SAP1, SAP2 and SAP HANA).
Education
Diploma in Communication Diploma
2. Years Cairo UniversityJan 1987