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Elena Simakhina

PR Director

Madinaty, Cairo, Egypt

Work Experience

  • PR DirectorFull Time

    CTRL PLAY

    May 2020 - Jul 2021 -1 yr, 2 months

    Russia , Moscow

    • Job Details:Elaborating and implementing PR strategy, ToV, and media plan for new products (computer clubs and zones, esports league, educational courses); Managing SMM team; Preparing annual and monthly budgets for PR and SMM departments; GR: negotiating and working with Russian ministries, Moscow authorities, universities, public non-profit organisations; Building relations with media: generating news about company, writing press and post releases, organising press conferences (online and offline formats); Event management in collaboration with marketing department (company’s presence on Russian and inetrnational events: Sportel Monaco, eSports Bar Cannes, Gaydar Forum, Russian Internet Week, etc).
  • Project ManagerFull Time

    E TERRA MEDIA (Creative agency)

    Jan 2020 - Jul 2021 -1 yr, 6 months

    Russia , Moscow

    • Job Details:Developing PR and marketing offers for promotion of clients’ products (series & movies, computer & mobile gaming); Presenting offers for international clients including pitching in English (Tencent Games, Garena, Ubisoft, etc); Making and controlling estimates for projects; Developing and implementing SMM and PR strategies for clients; Working with social media influencers, media, and experts in terms of ad placement; Dealing with contractors (setting goals, quality audit and documentation management).
  • Project Manager at Media Content and Promotion DepartmentFreelance / Project

    Higher School of Economics (National Research University)

    Sep 2019 - Jan 2020 -4 months

    Russia , Moscow

    • Job Details:Responsible for the launch of Media Content and Promotion Department; Elaborating the strategy, roadmap and annual and monthly budgets of the department; Preparing the budget for building the media complex (three studios for shootings and live events); Searching, setting goals and controlling the contractors (tech integrators) in terms of implementing the equipment; Elaborating and implementing the PR campaign for HSE: SMM, online streams, educational and promo videos, promo for TV, target, GR events, etc; Preparing the workflow for the department.
  • Chief Editor of the TV programPart Time

    Crab (Production agency)

    Aug 2018 - Dec 2019 -1 yr, 4 months

    Russia , Moscow

    • Job Details:Responsible for the first weekly TV program on esports on Russian governmental TV channel: managing the team of producers, hosts and correspondents, elaborating the concept of the program and presenting it to the TV station management and sponsors, preparing the content plan on a monthly basis, approving topics, guests, reports, controlling the quality of the master.
  • Education

    • Master's Degree in Interpreter

      Moscow State Linguistic University

      Jan 2006 - Jan 2011 - 5 yr

    Activities

    • Intern at Detective (Production agency)

      Student Activity

      Dec 2009 - May 2010 -5 months

    Skills

    • Video Production
    • Communication
    • Russian language
    • Microsoft Office Package
    • Computer Skills
    • Producer
    • Social Media
    • Community Management
    • Editorial Writing
    • Negotiation
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    Languages

    • English

      Fluent
    • Russian

      Fluent
    • German

      Intermediate

    Training & Certifications

    • WorldSkills Expert

      WorldSkills·2021
    • Digital PR

      Netology·2020
    • Teaching Russian as a foreign language

      Moscow State Linguistic University·2011
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