Elena Cazacu

Marketing ManagerFull Time

• Job Details:Manage the marketing vision for a restaurant ERP company, covering all digital marketing channels and leading a team of talented professionals, to reach increased awareness and generate leads. • Making the complex easy and engaging: translate technical, ERP concepts into relatable topics for the F&B audience, repurposing the content across different digital platforms. • From vision to execution that sales: on-going competitive and trends analysis, strategy & tactical operational plan development and coordination with internal and external teams. Achievements: Established the company's digital presence from the ground up, achieving lead conversions through organic sources. Boosted the company's CTR by 38% in three months through focused SEO, a funnel-based strategy and educational content, heavily relying on video content.

Project-Based: Senior Marketing StrategistFreelance / Project

• Job Details:Delivered strategic digital transformation plans for key governmental partners, as part of Saudi Arabia’s digital transformation program aligned with the Vision 2030. • Crafted strategies, KPI-driven implementation plans, fostering collaboration across entities to eliminate silos, reduce duplication, and ensure alignment. • Conducted heuristic analysis, primary research, to paint the ‘as is’ state, and benchmarking studies and expert analysis to propose the ‘to be’ state. Achievements: Delivered nationwide digital transformation plans benefiting over 2 million beneficiaries, including KPI-focused action plans and roadmaps.

Digital Marketing ManagerFull Time

• Job Details:Managed B2B client accounts industries like tech, real estate and housing, SaaS. • Orchestrated comprehensive social media strategies, including content calendars, SEO-optimized content, and paid PPC and Meta campaigns, informed by analytics. • Produced search engine optimized content, strategically targeting specific keywords to achieve top 10 or top 5 rankings in search engine result pages (SERPs), driving lead generation for clients and OggaDoon. • Managed performance marketing through Google Ads and Meta Ads, ensuring constant analysis, optimization, and reporting, translating complex technical concepts into easy to understand strategies for clients and the agency. Achievements: Spearheaded UK media engagement with strategic press releases, amplifying client brand recognition in private, government and Crown-related sectors. Boosted social media performance by up to 500% increase through continuous content creation and optimization.