Ehap Adel Lil
marketing
Sherbeen, Dakahlia, EgyptWork Experience
Sales And Marketing SpecialistFreelance / Project
Freelancer
May 2022 - Present -3 yrs, 2 months
Egypt
- Job Details:•I have worked as a freelance sales and digital marketer with some clients and agencies. By the end of 2022, I was able to assist one of my clients in the food distribution industry to achieve sales of 25 million Egyptian pounds with an advertising budget of 1% of the total revenue. •In 2023, we aim to achieve sales of 45 million Egyptian pounds with a marketing budget of 3.5% of the total revenue.
FounderFull Time
Lil Coffee
May 2020 - Mar 2022 -1 yr, 10 months
Egypt
- Job Details:Founder, Lil Coffee •During my tenure at Lil.Coffee, in a highly competitive B2C market, I was able to achieve the following results: •We generated revenue of over 1,400,000 EGP during the project's lifespan. 2019 – 2022 Egypt •We acquired approximately 800 new customers during the project's lifespan, with an average of 33 new customers every month, with an AOV of 650 EGP and a CAC lower than the industry average by approximately 30%. The lifetime value of a customer was covered within an average of 5 months. •These results were achieved through the implementation of e-commerce strategies, social media customer relationship management, search engine optimization, and data analytics, with a strong focus on delivering a unique customer experience.
Assistant Executive DirectorFull Time
ICEFOODE
Jun 2016 - Jun 2019 -3 yrs
Egypt , Dakahlia
- Job Details:Supervising the day-to-day operations of the company, including making decisions about hiring employees. Monitor industry trends and communicates results to senior management Continuously review periodic information reports from different departments to reduce problems I was responsible for the flow of information from the executives to the board of directors and other departments Assisting the Board of Directors in setting policies and procedures and supporting decisions with information Work as a relationship officer for the company and represent it with major clients, authorities, and the public Searching for competencies and experienced people to include them in different departments In addition, during my work, I was able to: Upgrading the brand has worked to improve brand awareness and distinguish it from the rest of the competing products, and improve the public image of the brand (providing customer service / improving product appearance / highlighting the competitive advantage) I supervised the export of the company's products to the markets of Iraq - Palestine - Libya I represented the company in some negotiations to import raw materials and machinery from countries: France - New Zealand - Belarus - Italy - China - Poland It has improved the performance of some departments by adding competencies or restructuring its work system
Education
Bachelor's Degree in Social Work
Delta Academy of Science and TechnologyJan 2016
Achievements
Sales and Marketing Specialist: Assisted client achieve 25M EGP sales (2022) with 2% advertising budget. Spearheaded marketing for 45M EGP sales (2023) with 3.5% marketing budget. Led digital campaigns with 15% conversion increase and 10% customer growth. Achieved 20% ROI increase and 12% lower acquisition costs. Maintained strong client relationships for 25% higher retention. Lil Coffee Founder: Generated 1.4M EGP revenue, acquired 800 customers. Exceeded industry CAC by 30%, AOV of 650 EGP. Implemented e-commerce, social media CRM, analytics. Assistant Executive Director: Managed daily operations, attracted top talent. Oversaw imports, exports, enhanced brand awareness.
Skills
- Commerce
- E-Commerce
- Marketing
- Electronic Marketing
- SEO
- Media Buying
- email marketing
- Site Administration
- Research
- CRM
Languages
English
Advanced