Ehab Atef Gabry

Electrolux

• Sales and Marketing directorFull Time

  Feb 2013 - Present -12 yrs, 5 months

  Egypt

  • Job Details:• Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services. • Develops and manages sales/marketing operating budgets. • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail. • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends. • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. • Monitors competitor products, sales and marketing activities. • Establishes and maintains relationships with industry influencers and key strategic partners. • Guides preparation of marketing activity reports and presents to executive management. • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events. • Directs sales forecasting activities and sets performance goals accordingly. • Directs staffing, training, and performance evaluations to develop and control sales and marketing programs. • Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals. • Represents company at trade association meetings to promote product. • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals. • Coordinates liaison between sales department and other sales related units. • Analyzes and controls expenditures of division to conform to budgetary requirements. • Assists other departments within organization to prepare manuals and technical publications. • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion. • Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness. • Directs product research and development.
• Area Sales ManagerFull Time

  Jan 2008 - Feb 2013 -5 yrs, 1 month

  Egypt , Cairo

  • Job Details: Achieving area sales budget (about LE 300 MM/Year).  Area Sales Manager of UE for 3 years and GC for 18 months.  The best achiever allover the company for 3 successive years.