
Ehab Fekry Andrawes
Marketing Specialist at Indevco
Mohandessin, Giza, EgyptWork Experience
Marketing SpecialistFull Time
- Job Details:Develop and execute the brand strategy, including brand positioning, messaging, and target audience identification. Develop and manage the annual marketing plan, including budget allocation, media planning, and campaign execution. Conduct market research and analysis to identify consumer insights, market trends, and competitor activities to inform brand strategy and marketing initiatives. Collaborate with cross-functional teams to develop and launch new products, ensuring they align with the brand's positioning and values. Oversee the development and execution of creative assets, such as advertising campaigns, digital content, packaging, and promotional materials. Monitor and evaluate brand performance metrics, such as market share, brand awareness, and customer satisfaction, and make data-driven recommendations for improvement. Manage relationships with external agencies, vendors, and partners to ensure the brand's messaging and visuals are consistent. Stay up-to-date with industry trends, technologies, and best practices to continually improve the brand's effectiveness and relevance. Train and educate internal teams on the brand guidelines and ensure brand consistency across all marketing and communication channels. Collaborate with the Sales team to develop sales tools, promotional materials, and campaigns to drive product demand and increase sales.
Trade Marketing AnalystFull Time
Sanita
Sep 2019 - Mar 2022 -2 yrs, 6 months
- Job Details:Brainstorm new and creative marketing growth strategies. Prepare annual Forecast according to historical sales with top management. Analyse the insights and trends, Report the performance. Handle KPI’s report for all sales Cannel. Prepare Brand Progress to Trace our Brands Trend. Handle monthly, quarterly, annually incentive with accounting Team. Support all Channels Mangers with them Monthly reports to discuss with GM. Handle Price Fishing for Computations Pricing Handle Price Positioning for Computations Pricing Handle and update Price list for all Channels with Marketing Manager Handle Tracing Reports for focus items and monition them trend Do the above report by using BI, Crystal report. Create Marketing activates and programs to enhance sales.
Education
Bachelor's Degree in Faculty of law
Cairo University (CU)Jan 2010
Languages
Arabic
FluentEnglish
Advanced