Basic Info

Emad Abdeen

More than 15 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Strategic Development Director at Ahlyia for Trading/Misr2000

Experience Details

Strategic Development Director

C-Level Executive/GM/Director

Senior Management (e.g. VP, CEO)

El-Ahlyia is sole agent and distributor for many multinational medical device companies like Medtronic, Smith & Nephew, Biolitec, Rontis, Henke Sass Wolf, …
Misr2000 is a specialized and market leader in organizing medical conferences & exhibitions for the largest medical societies in Egypt, eventually it becomes in charge of all conferences, exhibitions and scientific meetings of more than 30 medical societies in Egypt.
Corporate Business Evaluation and Development, Business Development, Strategic and Marketing Planning. Sales Force Effectiveness, Team Building and Marketing Excellence.
Ensure Company's objectives achievements through Sales & Marketing planning and proper Activity guidance.
Business development and performance monitoring/management, establishing ways and opportunities to improve corporate performance. Coordinating internal audit reports.
Develop Marketing access, strategy and tactics to be conducted though specific marketing activities ensuring effective and efficient activity are in line with guidelines and regulations.
Manage online marketing needs (e-marketing) by supervising the implementation of the Internet-based marketing campaigns towards our customers, company website and mobile application.
Install policies and SOPs that line up with our partners HCC standards and governmental laws & procedures.
Achieve financial objectives by preparing business plan, an annual budget; scheduling expenditures; analyzing variances; monitoring and initiating corrective actions.
Overall ‘owner’ of the Business Enablement and Marketing Progress.
Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at medical conferences, associations and seminars.
Responsible for assisting in designing, implementing and maintaining the long-term growth strategy including attracting new business partners, negotiation activity and participation in the integration and marketing process of the new business into the current portfolio.
Identify and assess strategic issues, lead and/or participate and/or facilitate strategic discussion, and where necessary, manage strategic initiatives.
Assess new internal & external business opportunities, potential impact and formulate strategic recommendations. Owner of any strategic initiative to improve the current status and performance of the organization.
Develop and maintain a strategic review and organizational development process to ensure that it is kept up to date, refined and prioritized based on implementation experience, changing business priorities and/or corporate needs.


Company Details

Ahlyia for Trading/Misr2000 (multinational)

Cairo, Egypt

101-500 employees

Medical Devices and Supplies, Pharmaceuticals , Healthcare and Medical Services

N/A

Apr 2014 to present (3 years 8 months)
Strategic Business Development Director, BD, Marketing Mngment & Excellence, Market Access & Vendor Relations at Ahlyia for Trading/Misr2000

Experience Details

Strategic Business Development Director, BD, Marketing Mngment & Excellence, Market Access & Vendor Relations

C-Level Executive/GM/Director, Business Development, Human Resources

Senior Management (e.g. VP, CEO)

• El-Ahlyia is sole agent and distributor for many multinational medical device companies like Medtronic, Smith & Nephew, Biolitec, Rontis, Henke Sass Wolf, …
• Misr2000 is a specialized and market leader in organizing medical conferences & exhibitions for the largest medical societies in Egypt, eventually it becomes in charge of all conferences, exhibitions and scientific meetings of more than 30 medical societies in Egypt.
• Corporate Business Evaluation and Development, Business Development, Strategic and Marketing Planning. Sales Force Effectiveness, Team Building and Marketing Excellence.
• Ensure Company's objectives achievements through Sales & Marketing planning and proper Activity guidance.
• Business development and performance monitoring/management, establishing ways and opportunities to improve corporate performance. Coordinating internal audit reports.
• Develop Marketing access, strategy and tactics to be conducted though specific marketing activities ensuring effective and efficient activity are in line with guidelines and regulations.
• Manage online marketing needs (e-marketing) by supervising the implementation of the Internet-based marketing campaigns towards our customers, company website and mobile application.
• Install policies and SOPs that line up with our partners HCC standards and governmental laws & procedures.
• Achieve financial objectives by preparing business plan, an annual budget; scheduling expenditures; analyzing variances; monitoring and initiating corrective actions.
• Overall ‘owner’ of the Business Enablement and Marketing Progress.
• Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at medical conferences, associations and seminars.
• Responsible for assisting in designing, implementing and maintaining the long-term growth strategy including attracting new business partners, negotiation activity and participation in the integration and marketing process of the new business into the current portfolio.
• Identify and assess strategic issues, lead and/or participate and/or facilitate strategic discussion, and where necessary, manage strategic initiatives.
• Assess new internal & external business opportunities, potential impact and formulate strategic recommendations. Owner of any strategic initiative to improve the current status and performance of the organization.
• Develop and maintain a strategic review and organizational development process to ensure that it is kept up to date, refined and prioritized based on implementation experience, changing business priorities and/or corporate needs.


Company Details

Ahlyia for Trading/Misr2000 (multinational)

Cairo, Egypt

101-500 employees

Medical Devices and Supplies, Pharmaceuticals , Healthcare and Medical Services

N/A

Apr 2014 to present (3 years 8 months)
Professional Certified Trainer at Quest-Consulting/Logic-Consulting/ITQAN/Global Technology/Skill Factory

Experience Details

Professional Certified Trainer

Training/Instructor

Senior Management (e.g. VP, CEO)

• Professional Selling Skills & Soft Skills Consultant and Trainer.
• Trainings conducted at:
Quest, Logic, Itqan, Bank Misr, National Bank of Egypt, Faragallah Corporation, Misr2000, El-Ahlyia for Trading & Distribution, Medizen Pharmaceutical Industries
• Areas of Expertise:
Sales, Marketing, Human Resources, Performance Management, Sales & Marketing Excellence, Business Development, Strategic Management, Marketing Research & Business Intelligence, Organizational Development, Project Management, Healthcare Compliance.


Company Details

Quest-Consulting/Logic-Consulting/ITQAN/Global Technology/Skill Factory

Cairo, Egypt

101-500 employees

Training and Coaching

N/A

Jan 2009 to present (8 years 11 months)
Business Intelligence & Development, Marketing & Commercial Consultant, MENA at Allied Associates Consulting Dr. Negad Shaarawi & Associates

Experience Details

Business Intelligence & Development, Marketing & Commercial Consultant, MENA

Pharmaceutical, Business Development, Strategy/Consulting

Senior Management (e.g. VP, CEO)


• Contributing to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and observation relevant to deliberations; recommending options and courses of action; implementing directives.
• Sales & Marketing Management, Business Development and Strategic Planning.
• Corporate Business Evaluation and Development, Mergers and Acquisitions, Business Organization Development and Strategic Planning.
• Ensure Company's objectives achievements through Sales & marketing guidance, logistic support, business intelligence, opportunity identification, analysis and exploitation.
• Share best practice ideas and information to ensure consistency, maximize information benefit and support cross-process efficiency.
• Sales Force Effectiveness, Team Building and Marketing Excellence.
• Business Development and Performance monitoring, establishing ways and opportunities to improve corporate performance.
• Business Development through Sales Effectiveness and Marketing Capability Development.
• Business Project Development & Management.
• Sales Force & Marketing Communications. Providing marketing information by answering questions and requests.
• Develop and maintain effective relationships with corporate stakeholders in order to understand their needs, motivational and functional priorities.

Main performed projects:

• Biotech Healthcare, UAE
Abu Dhabi Holding in assn. with Fincorp

• Opalia Pharmaceuticals, Tunis
In assn. with Societe Generale Bank Investment Fund

• Global Napi Pharmaceuticals (Trust Pharma), Egypt

• Dar El-Mal El-Islami, Saudi Arabia
Rameda

• Lundbeck Middle East, Egypt & Saudi Arabia

• Al-Ritaj Holding in assn. with NBK investment fund, Kuwait
Pharaonia & Delta Pharmaceuticals

• Tahseen Family Planning Project, US-Aid, Egypt
In assn. with Catalyst, USA and Pathfinder, USA

• Novartis Consumer Health, Egypt

• Orchidia Pharmaceutical

• Future Pharmaceutical Ind.

• Tchero International (Pharmaceutical Trading)

• United Group for Engineering Business (Medical Equipment & Devices)


Company Details

Allied Associates Consulting Dr. Negad Shaarawi & Associates

Cairo, Egypt

101-500 employees

Pharmaceuticals , Consulting Services

N/A

May 2011 to Apr 2014 (2 years 11 months)
Marketing, Business Intelligence & Development Consultant at MediZen Pharmaceutical Industries

Experience Details

Marketing, Business Intelligence & Development Consultant

Human Resources, Marketing/PR/Advertising , Strategy/Consulting

Senior Management (e.g. VP, CEO)

• Company Strategic Planning and Marketing deployment & excellence.
• Product Pipe line selection and development. Influencing present and future products by determining and evaluating current and future market trends.
• Sales and Marketing team structuring, recruitment and selection. Sales Force Effectiveness, Team Building and Marketing Excellence.
• Marketing Management including marketing strategy, plan administration and development. Promotional support.
• Ensure Company's objectives achievements through Sales & marketing guidance, logistic support, opportunity identification, analysis and exploitation.
• Field force marketing message coaching both office and in the field.
• Product Manager direct coaching and supervision.
• Completes marketing department operational requirements and following up on work results.


Company Details

MediZen Pharmaceutical Industries

Cairo, Egypt

51-100 employees

Pharmaceuticals

N/A

Jul 2004 to May 2011 (6 years 10 months)
Business Effectiveness & Intelligence Manager SFE & Marketing Excellence SFE Team Leader MENA at AstraZeneca

Experience Details

Business Effectiveness & Intelligence Manager SFE & Marketing Excellence SFE Team Leader MENA

Pharmaceutical, Human Resources, Business Development

Manager

• Target achievement through Sales field force & marketing guidance, field logistic support, opportunity identification, analysis and exploitation. Coaching, highlighting best ways of work practices and time management to allow and realize individual objective achievement, ensuring better performance.
• Field performance and performance monitoring. Identifying new business opportunities and propose HCC compliant recommendation for required actions.
• Coach Sales teams and Marketing teams to analyze both the pharmaceutical market dynamics and competitive intelligence, including the supervision of field marketing researches.
• Provide timely in-depth reports that evaluate performance and support the appraisal process. Setting up and calculation of the yearly incentive and bonus plan.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Maintains marketing research database by identifying and assembling marketing information.
• Sales Force Recruitment and Selection to acquire and retain the best available sales force. Optimizing the teams' structure and work load distribution to be cost effective and to develop productivity.
• Sales Force Effectiveness and Marketing Capability Development. Implement improvement initiatives through monitoring key performance metrics and KPI’s. Maintain to be the reliable and trusted professional reference.
• Collaborate with other business leaders to develop and articulate various strategies and policies based on internal & external competitive analysis, modeling, market trends, knowledge and business needs.
• Leading CRM initiative. Managing CRM implementation and reporting.
• Sales & Marketing teams' individual training plans follow up.
• Business plan supervision in cooperation with marketing team.
• Managing a team of 4 colleagues (3 Field Trainers and 1 Analyst).


Company Details

AstraZeneca (multinational)

Cairo, Egypt

101-500 employees

Pharmaceuticals

AstraZeneca.com

Jul 2005 to Jul 2009 (4 years)

Achievements


I participate in and support the business decisions offering complete insights and solutions including ideal internal and external opportunity analysis and strategic planning covering most aspects of the business. I strongly believe that optimal market understanding, planning will provide insights which enable us to take the right decisions, the corner stone of any success. These with proper implementation will result in optimal exploitation of growth opportunities for the organization.

Education

International Business Admistration in Business Adminstration

Education Details

International Business Admistration

Business Adminstration, Marketing, HR

Ecole Superiere Libre Des Sciences Commericiales Appliquees, Paris, France., Egypt

A / Excellent / 85 -100%

Business Administration, Marketing, HR, Finance, Economics, Selling, Intercultural negotiations.

N/A

Ecole Superiere Libre Des Sciences Commericiales Appliquees, Paris, France.
1998 - 2000
Technical Diploma in Sales & Marketing

Education Details

Technical Diploma

Sales & Marketing, Business Administration, Economics

American University in Cairo (AUC), Egypt

A / Excellent / 85 -100%

N/A

N/A

American University in Cairo (AUC)
1993 - 1995
Technical Diploma in Business Administration

Education Details

Technical Diploma

Business Administration

American University in Cairo (AUC), Egypt

A / Excellent / 85 -100%

N/A

N/A

American University in Cairo (AUC)
1994 - 1995
Veterinary in Veterinary Medicine

Education Details

Veterinary

Veterinary Medicine

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
1988 - 1993

Certifications

MBA
Dec 2000

Certificate details

MBA

Dec 2000

N/A

N/A

N/A

Eslsca

Masters of Business Administration

SMC
Oct 1995

Certificate details

SMC

Oct 1995

N/A

N/A

N/A

AUC

N/A

Training and Courses

Training/Course Details

Human Resources

Aug 2009

Dave Urlich & Lynda Gratton

The Future of HR Strategy in Transforming Organizations

Training/Course Details

Training in AstraZeneca

Dec 2008

AstraZeneca

Sales Management for Senior Managers, Simulation training by IMS 2008 - Train the Trainer (TAP & Coaching ETS), SFE Academy Brussels 2007 - Segmentation & Targeting Forum, Singapore 2006 - Sales Force Effectiveness Workshop, Dubai 2006

Training/Course Details

Training Programs from IMS Health

Nov 2003

IMS Health

Training Programs from IMS Health: - SPIN Training Program, Huthwaite International, London 2003 - Train the Trainer Training Program, Cairo 2001 - Pharmaceutical Marketing & Product Planning Training Program, Cairo 2000 - Sales Manager Training program (Territory Management Simulation) 2000

Training/Course Details

Certificates from Ciba-Geigy/Novartis Pharma International

Dec 1996

Ciba-Geigy/Novartis Pharma International

Certificates from Ciba-Geigy/Novartis Pharma International: - The Communication and Body Languages Course 1996 - The Running Successful Meetings Course 1996 - The Negotiation Course 1995 - The Advanced Selling Skills Training Course 1995 - The Selling Skills Follow Up Workshop 1994 - The Selling Skills Training Course 1994

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Last update 9 days ago.

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Profile Skills and Keywords

Ahlyia For Trading/Misr2000AnalyticalArabicAstraZenecaBusinessBusiness AdministrationBusiness AdminstrationBusiness DevelopmentBusiness Effectiveness & Intelligence Manager SFE & Marketing Excellence SFE Team Leader MENABusiness Intelligence & Development, Marketing & Commercial Consultant, MENABusiness PlanningBusiness-orientedCRMCarsCertificates From Ciba-Geigy/Novartis Pharma InternationalConsulting ServicesEconomicsEnglishHRHealthcare And Medical ServicesHuman ResourcesIndian FoodInternet ResearchLeaderMBAMarketingMarketing, Business Intelligence & Development ConsultantMedical Devices And SuppliesMicrosoft OfficeMusicPharmaceuticalPharmaceuticalsPlannerProblem SolverProfessional Certified TrainerProject ManagementSMCSalesSales & MarketingStrategic Business Development Director, BD, Marketing Mngment & Excellence, Market Access & Vendor RelationsStrategic Development DirectorStrategic ManagementTechnologyTraining And CoachingTraining In AstraZenecaTraining Programs From IMS HealthTravellingVeterinary Medicine

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: High

:

More than 7 years

CRM

CRM

: Expert

: Extreme - I love it!

:

5-7 years

Business Planning

Business Planning

: Expert

: Extreme - I love it!

:

More than 7 years

Internet Research

Internet Research

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Business Development

Business Development

: Expert

: Extreme - I love it!

:

More than 7 years

Strategic Management

Strategic Management

: Expert

: Extreme - I love it!

:

5-7 years

HR

HR

: Expert

: Extreme - I love it!

:

5-7 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Sales

Sales

: Expert

: Extreme - I love it!

:

More than 7 years

Project Management

Project Management

: Expert

: High

:

More than 7 years

Key Skills

Analytical, Leader, Planner, Business-oriented, Problem Solver

Online Presence

https://www.linkedin.com/in/emad-abdeen-mba-b180bb32/https://www.facebook.com/eabdeen?ref=bookmarks

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