Basic Info

Mohsen Alagrami

More than 15 years

Cairo Governorate, Egypt

Bachelor's Degree

Manager

Work Experience

Assistant Marketing Manager at Egyphar pharmaceuticals

Experience Details

Assistant Marketing Manager

Marketing/PR/Advertising

Manager

• Supervising marketing operations (visual aids- products
Formulation - products positioning -market feedback-marketing intelligence..etc.)
• Setup customized marketing SOP's
• Conducting sales ,marketing and product knowledge
training for all marketing team and that of field force
• Developing training logs and trying materials ( manuals -put – flash presentations )
• Evaluating developing the performance of all marketing team members
• Set marketing direction . Organise Ethical product business into portfolios & allocate resources . Lead development of Marketing strategy on different portfolios .
• Guide & oversee development of annual marketing plans including product strategy , positioning, pricing strategy and marketing programs . Seek & allocate necessary resources . Responsible for delivery on revenue & marketing spend targets .
• Set up planning , tracking & review systems . Follow through on implementation, track to ensure delivery on budget , if necessary with corrective action plan . Train team in tracking response to major promotion & evaluating efficacy, cost/benefit for key marketing programs.
• Develop competitive intelligence . Define information needs & commission research / surveys to gather competitive / industry knowledge . Guide team in developing knowledge & make informed business decisions on product positioning , market opportunities.
• Define direction for future business .Develop long term new product pipeline & lead Product Development process. Identify & work on market development opportunities
• Manage relationships with external marketing agencies and consultants to create and execute relevant market research programs.


Company Details

Egyphar pharmaceuticals

Cairo, Egypt

More than 1000 employees

Pharmaceuticals

Egyphar.net

Oct 2015 to present (1 year 2 months)
Group product manager at Egyphar

Experience Details

Group product manager

Marketing/PR/Advertising

Manager

• Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.
• Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.
• Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Clinical Research and Regulatory to address any issues that may arise.
• Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.
• Design market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency ie initial identification of suitable partner, definition of responsibilities, communication plan, divisions of responsibility, milestones, contract with company, review transcripts and reports, and recommend action plans from the research.
• Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
• Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines.
• Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.



Company Details

Egyphar

Cairo, Egypt

N/A

Pharmaceuticals

Egyphar.net

Oct 2007 to Oct 2015 (8 years)
Product manager at Egyphar

Experience Details

Product manager

Marketing/PR/Advertising

Manager

N/A


Company Details

Egyphar

Cairo, Egypt

More than 1000 employees

Pharmaceuticals

N/A

Jan 2004 to Oct 2007 (3 years 9 months)

Education

College Diploma in Human Resources Management/Personnel Administration, General

Education Details

College Diploma

Human Resources Management/Personnel Administration, General

Faculty of commerce english section cairo university, Egypt

C / Good / 65 - 75%

N/A

N/A

Faculty of commerce english section cairo university
2013 - 2014
College Diploma in Mental Health

Education Details

College Diploma

Mental Health

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
2013 - 2014
College Diploma in Arbitration

Education Details

College Diploma

Arbitration

Ain Shams University, Egypt

C / Good / 65 - 75%

N/A

N/A

Ain Shams University
2012 - 2013
Bachelor's Degree in Dental Medicine

Education Details

Bachelor's Degree

Dental Medicine

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
1984 - 1989
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Alibrahymia secondary school

Egypt

1984

A / Excellent / 85 -100%

N/A

Alibrahymia secondary school
1984

Training and Courses

Training/Course Details

selling skills

Feb 1990

Parke Davis Cairo Egypt

N/A

Training/Course Details

Advanced selling skills Cairo Egypt

Mar 1993

Parke Davis

N/A

Training/Course Details

Performance management standard system

May 1994

Parke Davis New Delhi

N/A

Training/Course Details

Product management

Oct 1996

Siemens dental Bensheim Germany

N/A

Training/Course Details

Sales management

May 1997

Merl Cairo Egypt

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

Advanced Selling Skills Cairo EgyptArabicArbitrationAssistant Marketing ManagerCommunicatorCreativeDental MedicineDirect ApproachesEnglishGroup Product ManagerHuman Resources Management/Personnel Administration, GeneralICDLLeaderMarketingMental HealthPerformance Management Standard SystemPersistentPharmaceuticalsPositive AttitudesProblem SolverProduct ManagementProduct ManagerSales ManagementSelling SkillsTo Work Within A Definite System

Self-assesed Skills

Languages

English

English

: Fluent

: Advanced

: Advanced

: Advanced

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

ICDL

ICDL

: Advanced

: High

:

5-7 years

Key Skills

Leader, Communicator, Creative, Problem Solver, Persistent

Online Presence

https://www.linkedin.com/in/mohsen-alagrami-514aa01b?trk=nav_responsive_tab_profile_pichttps://www.facebook.com/mohsen.a.alagramihttps://www.youtube.com/results?search_query=د+محسن+العجرمى

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