Diana Moustafa

Marketing and BD Team LeaderFull Time

• Job Details:Marketing & Communications:  Managing all online marketing activities  Responsible for ARPUPLUS Social Media management  Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.  Design, build and maintain company’s social media presence  Overseeing the social media strategy for the company  Responsible for new products launch digital campaigns and media buying  Improving the usability, design, content and conversion of the company website  Preparing monthly marketing performance reports  Identify trends and insights, and optimize spend and performance based on the insights  Brainstorm new and creative growth strategies  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.  Collaborate with agencies and other vendor partners  Responsible for company PR activities  Responsible for company internal communication across region  Responsible for conducting internal products orientation across region  Key person of all company products presentations and materials Major Achievements:  Launched a new brand as a subsidiary  ARPUPLUS re-positioning and re-branding project Business & Strategic Development and Partners Management:  Define and analyze growth trends and business areas for long term strategic development  Develop new business areas per market  Define required products & GTM plan  Strategic products development and acquisition decision making  Define target markets and requirements roadmap  Identify new sales opportunities within existing accounts by up-selling and cross-selling  Build and maintain strong, long-term relationships with partners  Ensure the timely and successful delivery of solutions/products according to partners'/operators' needs, objectives, and deadlines  Working on and responding to all operators’ RFQs across the region within strict timelines Major Achievement:  Launched a new business line (In-house Mobile Gaming)