Dina Okeil Taha

Brand ManagerFull Time

• Job Details:Reporting to: Head of Marketing .2 subordinates ( 2 Senior Marketing specialist) Responsible for retail environment and keeping brand identity all over the showrooms, rebranding and revamping for all showrooms, in addition to new partnerships with dealers  Studying the market to launch new showrooms’ concepts  Acquiring POS with premium location or others for Brand Awareness and existence  Following up on the current Showrooms set up and branding  Developing and following Showrooms’ owners loyalty program and retention plan  Studying Competitors and market trends  Planning for new product Launches in terms of retail environment  Working with Architecture and interior designers to develop new concepts for showrooms and its Façade  Optimizing the materials used in all showrooms’ concept production to get the best quality with good price through negotiations and deals with

Brand ManagerFull Time

• Job Details:Reporting to: Regional Marketing & communications manager ,3 subordinates (Events coordinator, Social Media Specialist, Graphic designer) The Brand owner for two retail British Brands (Hamleys, BHS).  Developing and implementing annual marketing plans  Manage and enhance a company's brand or reputation in the public's eye.  Ensure brand consistency.  Develop and enrich customer service experience.  Develop and execute brand management plans.  Leverage customer insight data to refine brand management.  Identify brand-building areas.  Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.  Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.  Provide design and direction for Visual merchandising, Store window set up, in-store activities and promotions  Lead ATL & BTL campaigns development with agencies from briefing to production  Manage entire social marketing initiatives for the target product (s), Lead the product launch process, including defining and tracking promotions and other related deliverables.  Building business cases for innovations, and leading project teams until launch.  Budget allocation, tracking spending, and ensuring proper ROI on activities.  Identifying knowledge gaps and initiating necessary research  Drive profitable sales, brand growth and loyalty for a number of business areas.

Senior Account ManagerFull Time