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Dina Edward

Marketing and Communication Manager at exmotions

Zamalek, Cairo, Egypt

Work Experience

  • Marketing and Communication ManagerFull Time

    exmotions

    Dec 2022 - Present -2 yrs, 8 months

    Egypt , Cairo

    • Job Details:- Develop a comprehensive and aligned strategic marketing Plan - Implements new marketing segments opportunities - Leads, develops and implements E-commerce strategy - Organizing all company exhibitions, seminars and products events. - Monitor market trends and competition activates and propose counter actions. - Create and maintain a calendar of marketing activities. - Media production ( documentary movies ) - Responsible for advertising campaigns - Activations and Sponsorship - Events management (To lead on the branding and design concept and all related issues for the upcoming events) - Develop and manage the company’s social media strategy and digital campaigns (Face book – website – all year round campaigns – e-commerce ) - Giveaways and promotional
  • E-commerce and Events & Activation ManagerFull Time

    Eva Cosmetics

    Feb 2020 - Aug 2022 -2 yrs, 6 months

    Egypt , Cairo

    • Job Details:- Leads, develops and implements E-commerce strategy. - Responsible for online sell out sales through Eva Shop, Neuth Shop, DIY Shop, Limitless app. ( EVA Pharma ) & E-commerce partners (ex. Amazon, Jumia, Noon … etc.). - Responsible for deriving/ negotiating visibility that promotes Eva Cosmetics products. - Manage E-commerce and warehouse team, providing them with the required coaching. - Manage, develop & optimize Eva Cosmetics website(s), Neuth website with the developer’s team. - Examine past performance of campaigns to improve marketing effectiveness. - Examine service quality and customer satisfaction. - Examine the new market trends and business opportunities in the global and local landscape. - Generate ideas and strategies based on data-driven insights. - Proper implementation, drive analyses, data mining and insight generation to feed proper decision-making. - Manage and evaluate the e-commerce operations, processes and warehouses. - Co-manage the social media conversion campaigns over digital platforms, Work with the marketing team /digital marketers to improve quality and traffic acquisition. -- Manage all online activity in relation to traffic acquisition, sales, conversion and testing and reporting. - Research market in order to discover new trends and technologies in order to improve website performance (ex; re targeting tools…etc.) - Activation's and Sponsorship - Events management Monitor and evaluate data analytics tools.
  • Head of MarketingFull Time

    Miraco - Carrier

    Dec 2010 - Jan 2020 -9 yrs, 1 month

    Egypt , Cairo

    • Office manager chairman office - Iso Document control coordinatorFull Time

      Advanced chemical and technology

      Jul 1999 - Nov 2010 -11 yrs, 4 months

      • Education

        • Bachelor's Degree in Commerce and business administration

          Helwan University

          Jan 1996 

        • Bsc in Commerce and business adminstration

          Helwan University

          Jan 1991 - Jan 1995 - 4 yr

        Skills

        • Marketing
        • Communication
        • Administration
        • Ecommerce
        • E-Marketing

        Languages

        • English

          Fluent
        • Arabic

          Fluent
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