DC

Dina Ching

Director of Public Relations & Social Media Manager at Flavor Hills Restaurant

United States

Work Experience

  • Marketing Manager

    The Blood Connection

    Feb 2024 - Oct 2024 -8 months

    • Job Details:Market research: conduct market research to identify customer needs, preferences, and trends. Strategy development: develop and implement marketing strategies that align with business goals. Campaign management: plan, execute, and monitor marketing campaigns across various channels (digital, print, etc.). Budget management: manage the marketing budget, ensuring effective allocation of resources. Brand management: oversee brand development and positioning to maintain a consistent and positive image. Content creation: collaborate with content creators to develop engaging marketing materials (blogs, videos, brochures). Performance analysis: analyze campaign performance metrics and adjust strategies based on data-driven insights.
  • Customer Account Manager

    The Keene Standard

    Dec 2022 - Feb 2024 -1 yr, 2 months

    • Job Details:Client relationship management: build and maintain strong relationships with clients, serving as their primary point of contact. Understanding client needs: identify and understand client goals, challenges, and tailor services effectively. Project coordination: coordinate internal teams to ensure timely delivery of products and services that meet client requirements. Communication: provide regular updates to clients on project status, performance metrics, and any issues that arise. Contract management: negotiate contracts and agreements to ensure alignment with client needs and company policies. Performance monitoring: track account performance metrics, analyzing data to provide insights and recommendations for improvement. Problem solving: address and resolve client concerns or issues promptly to maintain satisfaction and trust. Upselling and cross-selling: identify opportunities for additional services or products that could benefit clients and drive revenue.
  • Director of Public Relations & Social Media Manager

    Flavor Hills Restaurant

    • Job Details:Develop PR strategies: create and implement comprehensive public relations plans aligned with organizational goals. Media outreach: build and maintain relationships with journalists, bloggers, and influencers to secure coverage. Crisis communication: manage communication strategies during crises to protect and enhance the organization’s reputation. Content development: write and edit press releases, articles, and other promotional materials. Social media management: oversee social media platforms, creating engaging content and managing audience interactions. Campaign execution: plan and execute PR and social media campaigns to promote products, services, or events. Monitoring and analytics: track media coverage and social media engagement, analyzing metrics to inform strategy. Event planning: organize and manage events, including press conferences and promotional events.
  • Education

    • Bachelor's Degree in Communications Public Relations

      Nile University (NU)

      Jan 2024 - Jan 2026 - 2 yr

    • Bachelor's Degree in Communications Public Relations and Minor in International Relations

      Longwood University

      Jan 2017 - Jan 2021 - 4 yr

    Skills

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