Pauline Kiruri

Marketing, Partnerships and Community Engagement LeadFull Time

• Job Details:In charge of implementing customer satisfaction and retention programs, developing brand strategies and campaigns, establishing strategic partnerships, determining and tracking marketing performance metrics, spearheading community engagement events, and leading all B2B, B2C, and D2C marketing initiatives. Top Achievements: • Spearheaded all community engagement events, resulting in a 40% increase in awareness and a 35% increase in membership sign-ups. • Established strategic partnerships with local business leaders to increase lead pipelines, resulting in a 30% increase in investments in small businesses. • Established a marketing strategy and campaigns to raise brand awareness and promote services to a niche audience by targeting and segmenting the community and positioning the brand to meet the audience's needs. • Revamped the brand's look and feel by redesigning the website and creating product marketing materials such as promotional collateral and templates, which resulted in a 35% increase in brand visibility and a positive sentiment both internally and externally. • Implemented customer satisfaction, retention, and referral programs that increased referral leads by 20%, lead performance by 60%, internal and external positive sentiments, and brand awareness and visibility by 35%.

Marketing and Communication OfficerFull Time

• Job Details:My responsibilities included researching, planning, and creating content for articles, events, speeches, and reports. I developed and oversaw the development of brand-aligned content across all channels, built and maintained relationships with vendors and digital agencies, and analyzed consumer data to make strategic business decisions. I drove marketing improvement initiatives for channel growth, website landing page optimization, and brand communication materials redesign. Top Achievements: • Successfully managed and executed the I&M Group rebrand, resulting in a 3% increase in the Bank's Brand Equity score in 2021. • Implemented successful I&M Visa card campaigns that resulted in a 20-22% increase in product uptake in 2018 and 2020, earning the prestigious Visa Marketing Warrior Awards in both years. In addition, in 2017, earned the Visa E-commerce Acquiring Award for driving campaign success and achieving the highest e-commerce volume. • Boosted customer engagement and achieved an estimated 30% conversion rate through SEM/SEO, resulting in a 30% increase in engagement on business sites and social channels. • Successfully ran a Customer Retention Program Campaign, resulting in 2522 redemptions totaling more than 17.13 million dollars for the Credit Card Loyalty Points Redemption Campaign. • In just 7 months, actualized 500+ policy sales with an annualized premium of approximately 20M through cross-selling and lookalike audience marketing. • Achieved over 30,715+ transactions for a 25% discount on digital banking channels campaign in 30 weeks, resulting in increased customer usage of digital banking channels.

In-house Creative / E-Marketing ExecutiveFull Time

• Job Details:Brought creativity and strategy to the organization. I created captivating content for marketing and presentation materials, as well as captivating indoor/outdoor artworks and integrated marketing communication materials. My ability to lead content creation for channels and brainstorming sessions aided in the development of attention-grabbing communication materials with a high conversion rate. In addition, I created brand strategies and communication plans/materials, created brand guidelines, standard visual concepts, and marketing frameworks, and implemented brand positioning initiatives that increased customer acquisition and brand value while improving overall performance. My keen eye for design and strategic marketing expertise helped to position Infinity Industrial Park for success in a competitive marketplace. Top Achievements: • Increased customer engagement by 20% through organic reach. • Drove record-high marketing campaign response rates and executed a successful product launch. • Played a key role in designing indoor/outdoor artworks and creating compelling content for marketing and presentation materials.