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Deena Barsoum

Marketing Executive at Jlood

Nasr City, Cairo, Egypt

Work Experience

  • Marketing ExecutiveFull Time

    Jlood

    Nov 2020 - Present -4 yrs, 8 months

    • Job Details:-Develop highly targeted, integrated multi-channel awareness campaigns with a focus on the digital channels. - Plan and execute all digital marketing including SMM/SEO/SEM campaigns (Paid/Organic). -Maintain Jlood’s social media presence on all digital media platforms including Facebook,Instagram,Youtube. -Measure and report performance metrics of all digital marketing campaigns using Google Analytics, and assess against goals (ROI, KPIs). -Perform quantitative and qualitative analysis of the marketing campaigns. -Monitor and run online advertising using Facebook ads and Google ads. -Lead the development of Jlood’s website,devising strategies to drive online traffic. -Responsible for the E-mail marketing and SMS campaigns.
  • Customer success team leaderFull Time

    Idealratings

    May 2016 - Oct 2020 -4 yrs, 5 months

    • Job Details:-Develop strong customer relationships and serve as company's trusted partner in Middle East and Africa (MENA). -Manage 30 customers accounts through the Middle East and Africa (MENA). -Analyze historical and projected financial statements and interpret business models. -Train customers in using the platform and more broadly, the domain of people and culture. -Proactively seek ways to improve services provided by the customer success team. -Motivate team members, delegate tasks, and set deadlines. -Create an inspiring team environment with open communication -Use critical thinking to break down problems, evaluate solutions and make decisions.
  • Customer Data AnalystFull Time

    Schneider Electric

    Apr 2013 - May 2016 -3 yrs, 1 month

    • Job Details:-Work mainly on conducting offers for customers including official distributors (ODs), panel builders PB , system integrators, and retailers. -Assist in answering general inquiries of customers concerning delivery time, way of delivery and provide contact numbers for drivers. Resolved problems, improved operations, and provided exceptional service. -Conduct field visits to customers to build rapport and ensure customer satisfaction.
  • Technical Support agentFull Time

    Vodafone UK

    Oct 2012 - Apr 2013 -6 months

    • Job Details:-Interact with customers to provide and process information in response to inquiries and requests about products. -Field an average of 50 inbound phone calls per day to deliver support and remotely resolve service issues. -Resolve 30 technical support inquiries per day. -Diagnose and resolve technical hardware and software issues involving internet connectivity and email clients. -Offer alternative solutions where appropriate with the objective of retaining business from customers and clients. -Follow up and make scheduled callbacks to customers where necessary.
  • Education

    • College Diploma in Digital Marketing

      American University in Cairo (AUC)

      Jan 2021 - Jan 2021 - 0 Month

    • Bachelor's Degree in Economics

      Cairo University (CU)

      Jan 2012 

    Achievements

    - Was awarded Certificate of Recognition for leading a successful marketing campaign that resulted in increasing the sales by 10% at the end of the year 3rd place in Tennis Championship for Ladies held in Smash sporting club in April 2021. - Finished Level 1 and Level 2 in Istituto cultura di italiano to learn Italian. - Was nominated as Fundraising team leader during university in 2010 in SIFE ( Enactus now).

    Skills

    • Communication
    • Fashion Retail
    • Brand Marketing
    • Digital Marketing
    • Customer Service
    • Research Analysis
    • Business Analysis
    • Team Leadership
    • Marketing
    • Market Research
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    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Intermediate
    • Italian

      Beginner
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