David Morgan

Freelancer

• Job Details:Helped several local restaurants increase sales through tailored advertising campaigns on Meta platforms (Facebook/Instagram). Managed clients’ Facebook pages, including creating posts and stories, developing content calendars, and publishing content via Meta Business Suite. Designed multiple ad campaigns with objectives such as awareness, engagement, and sales, achieving significant results; a one-day sales campaign achieved a return on ad spend (ROAS) of 7.2. Wrote compelling ad copy and captions aligned with the brand’s voice to attract and retain target audiences. Utilized Messenger and WhatsApp to respond to customer inquiries, address objections, and convert leads into paying customers. Collaborated directly with business owners by visiting physical branches, gaining insights into client needs and refining strategies to boost campaign performance. Leveraged tools like Meta Ads Manager, Canva, and Google Workspace to create and manage visually appealing and effective marketing materials.