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Dina Mohamed Ammar
Senior Brand Manager at Sanosan
New Cairo, Cairo, EgyptWork Experience
Senior Brand ManagerFull Time
Sanosan
Oct 2021 - Present -3 yrs, 9 months
- Job Details:Development and implementation of the Commercial Plan for assigned brand, based on consumer & customer insight ✓ Planning and execution of all brand communication and media activity across all channels, including online and social media ✓ Identify new business opportunities and lead new product shape launches. ✓ Consumer promotion programs for assigned brand to achieve sales target and Brand Power KPIs ✓ Overseeing the design of print advertisements, brochures, product labels, and other marketing materials ✓ Monitoring competitor’s activities to identify new trends and adjust the company’s strategy accordingly ✓ Analyzing data to determine the effectiveness of campaigns and marketing strategies ✓ Establish & manage Sanosan E-Shop ✓ Responsible in managing brand budget. ✓ Managing key account, pharmacy chains, and online shops
Category ManagerFull Time
El-Ezaby Pharmacies
Aug 2018 - Jan 2021 -2 yrs, 5 months
- Job Details:✓ Managing baby and mum cat in all pharmacies ✓ Analyzing date to determine industry and customer trends ✓ Foster trust relationships with vendors to achieve better pricing and quality of service ✓ Product range management to increase profitability and sales ✓ Setting and executing long term strategy for product categories and unsuccessful products ✓ New product listing and plan ✓ Forecast for product demand to ensure the sustainability of inventory ✓ Marketing plan for the new branches ✓ Coordinate national and exclusive promotional activities (crazy offers and monthly magazine) ✓ Planning and following up the marketing budget for the year ✓ managing all marketing activities, including advertising, public relations, social media, online presence, collateral, and industry events to ensue execution as per business requirements ✓ Prepare for the annual Communication Plan coordination including objective setting to support corporate scorecard targets for acquisition, retention and growth
• Assistant Marketing ManagerFull Time
The Pink Elephant (Subsidiary from El-Ezaby Pharmacies )
Aug 2016 - Aug 2018 -2 yrs
Senior Marketing ExecutiveFull Time
Oteena for Information Technology
Apr 2015 - Aug 2016 -1 yr, 4 months
Egypt
- Job Details:- Create strategic marketing plans for (Microsoft, Panasonic new smart phones, Philips smart phones, Olkya, Remax, LED project…) - Follow with our merchant to make new display for our products “Managing POSM” - Marketing Research - Organize roadshow - Advertising Materials - Conducting surveys - Maintaining and developing relationships with existing and potential customers - Gathering market and customer information - Execute marketing campaigns - Organizing events and exhibition - Create programs for new product
Education
Bachelor's Degree in Accounting
Cairo University (CU)Jan 2006 - Jan 2009 - 3 yr
High School - Thanaweya Amma
El-OrmanJan 2006
Skills
Languages
English
Fluent
Training & Certifications
Graphics Diploma
Russian culture center ·2014Marketing & Sales Diploma
American Univercity in Cairo·2013English course
American university in cairo·2011• Training on basics of accounting, finance, sales and marketing
PMEC·2011Developed communication skills , • Enhanced Presentation & project development skills.
Dale Carnegie·2011Developed Computer skills
Westwood·2010Basic Business Skills Acquisition
BBSA·2009Developed English Languag
Berlitz·2009Sales Diploma
Canadian Center ·2008Communications Skill Diploma
Canadian Center ·2007