DA

Dina Mohamed Ammar

Senior Brand Manager at Sanosan

New Cairo, Cairo, Egypt

Work Experience

  • Senior Brand ManagerFull Time

    Sanosan

    Oct 2021 - Present -3 yrs, 9 months

    • Job Details:Development and implementation of the Commercial Plan for assigned brand, based on consumer & customer insight ✓ Planning and execution of all brand communication and media activity across all channels, including online and social media ✓ Identify new business opportunities and lead new product shape launches. ✓ Consumer promotion programs for assigned brand to achieve sales target and Brand Power KPIs ✓ Overseeing the design of print advertisements, brochures, product labels, and other marketing materials ✓ Monitoring competitor’s activities to identify new trends and adjust the company’s strategy accordingly ✓ Analyzing data to determine the effectiveness of campaigns and marketing strategies ✓ Establish & manage Sanosan E-Shop ✓ Responsible in managing brand budget. ✓ Managing key account, pharmacy chains, and online shops
  • Category ManagerFull Time

    El-Ezaby Pharmacies

    Aug 2018 - Jan 2021 -2 yrs, 5 months

    • Job Details:✓ Managing baby and mum cat in all pharmacies ✓ Analyzing date to determine industry and customer trends ✓ Foster trust relationships with vendors to achieve better pricing and quality of service ✓ Product range management to increase profitability and sales ✓ Setting and executing long term strategy for product categories and unsuccessful products ✓ New product listing and plan ✓ Forecast for product demand to ensure the sustainability of inventory ✓ Marketing plan for the new branches ✓ Coordinate national and exclusive promotional activities (crazy offers and monthly magazine) ✓ Planning and following up the marketing budget for the year ✓ managing all marketing activities, including advertising, public relations, social media, online presence, collateral, and industry events to ensue execution as per business requirements ✓ Prepare for the annual Communication Plan coordination including objective setting to support corporate scorecard targets for acquisition, retention and growth
  • • Assistant Marketing ManagerFull Time

    The Pink Elephant (Subsidiary from El-Ezaby Pharmacies )

    Aug 2016 - Aug 2018 -2 yrs

    • Senior Marketing ExecutiveFull Time

      Oteena for Information Technology

      Apr 2015 - Aug 2016 -1 yr, 4 months

      Egypt

      • Job Details:- Create strategic marketing plans for (Microsoft, Panasonic new smart phones, Philips smart phones, Olkya, Remax, LED project…) - Follow with our merchant to make new display for our products “Managing POSM” - Marketing Research - Organize roadshow - Advertising Materials - Conducting surveys - Maintaining and developing relationships with existing and potential customers - Gathering market and customer information - Execute marketing campaigns - Organizing events and exhibition - Create programs for new product
    • Education

      • Bachelor's Degree in Accounting

        Cairo University (CU)

        Jan 2006 - Jan 2009 - 3 yr

      • High School - Thanaweya Amma

        El-Orman

        Jan 2006 

      Skills

      • Microsoft Office
      • Microsoft Outlook
      • Microsoft Windows
      • Adobe Photoshop
      • Adobe illustrator
      • Adobe Indesign

      Languages

      • English

        Fluent

      Training & Certifications

      • Graphics Diploma

        Russian culture center ·2014
      • Marketing & Sales Diploma

        American Univercity in Cairo·2013
      • English course

        American university in cairo·2011
      • • Training on basics of accounting, finance, sales and marketing

        PMEC·2011
      • Developed communication skills , • Enhanced Presentation & project development skills.

        Dale Carnegie·2011
      • Developed Computer skills

        Westwood·2010
      • Basic Business Skills Acquisition

        BBSA·2009
      • Developed English Languag

        Berlitz·2009
      • Sales Diploma

        Canadian Center ·2008
      • Communications Skill Diploma

        Canadian Center ·2007
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