Dalia Tarek

ITWORX

• Brand Manager, EducationFull Time

  Jun 2010 - Jan 2011 -7 months

  Egypt , Cairo

  • Job Details: Managed the brand creation and launch of new e-learning products (ITWorx CLG -Connected Learning Gateway, TeacherPal, mParent) to the Gulf, Saudi, UK, USA, Egyptian, Norwegian, German markets.  Planned, coordinated, budgeted and implemented market research, competitive analysis, product positioning and messaging (English/Arabic), website revamp and regular updates (on SharPoint2010), events selection and management (GITEX 2010, BETT ME 2010, BETT UK 2011, ISTE USA 2011), public relations and media, social media campaigns, newsletters, partner channels, advertisements in specialized industry magazines and websites, case studies, telesales, promotional videos and technical walkthrough demos.  Pitched and conducted one-to-one walkthrough sessions to business leads, prospects and technology partners in industry events.  Worked closely with top management, product development, sales, business support and creative teams and helped in setting products strategy. Was selected as a key participant in a strategic communications committee to overhaul the company’s internal communication channels and messages.
• Senior Marketing ExecutiveFull Time

  Mar 2006 - Jan 2011 -4 yrs, 10 months

  Egypt , Cairo

  • Job Details: Managed marketing communications of corporate and cross-vertical (Government, Financial Services, Telco, Education and Conglomerates) service offerings/products/projects (such as ITWorx Education Catalyst, ExamExpert, AuthorExpert, Citizen1st) through the production of bilingual collaterals (brochures, flyers, invitations, banner, etc.), press releases, case studies, website content, customer testimonials, white papers, profiles, newsletters, presentations, scripts and videos.  Managed the company’s partnership programs with Microsoft, IBM, Oracle, BEA, Vignette (OpenText), Cognos, and Informatica.  Created and delivered technical demos of key software solutions to internal and external audience.  Liaised with external PR agencies to manage public relations and media.  Managed industry tradeshows (GITEX 2009, Vignette Village2007/2008), and managed industry competitions.  Assisted in the envisioning and positioning of new service offerings to create awareness in selected geographies.  Defined and developed marketing department processes, questionnaires, templates, guidelines and SharePoint intranet.  Profiled a Telco project to win Microsoft 2007 Partner of the Year Award for Custom Development Solutions, Web Development.  Won the Individual Excellence Award for Marketing Department of the year 2007.