Dalia Maher Ghaly

Associate Director, Goldman Sachs 10,000 Women Entrepreneurship & Leadership Program - The School of BusinessFull Time

• Job Details:• Lead the development and implementation of the certificate grant program, including all steps of the planning and delivery, from scholars enrollment to graduation, and monitoring and evaluation • Develop the grant agreement annual proposal and budget, and lead the negotiation process with the sponsor • Initiate and manage the selection and recruitment of new applicants to the certificate program; including national outreach plans, events, and activities covering Egypt nationwide • Manage the program budget on-going, ensuring all transactions are allocable and within limit as required by AUC and the program sponsor • Supervise the Program Monitoring and Evaluation (M&E) system, ensuring all due surveys and analysis are promptly and accurately implemented and reported to the sponsor • Conduct large scale research on the entrepreneurship eco system in Egypt and the Arab region, including analysis of the business development services and access to capital tools available to start-ups and MSME’s • Manage the development and implementation of on-going post graduation programs to the graduates, including training workshops, team building events and business consultations • Create and maintain relationships with stakeholders, including private sector organizations, local and international NGOs, financial and development institutions. • Prepare annual and bi-annual reports to the sponsor on-going, including a review of all program activities, results and recommendations for adjustments as needed • Coach and train a team of 5 subordinates regarding day-to-day work responsibilities and capacity growth

Associate Director, Corporate Marketing DepartmentFull Time

• Job Details:• Set the long-term communication and consumer activities strategies on all company brands (+12 brands) • Led the development and implementation of business plans, delivering record high sales • Negotiated media buying deals with external parties for all communication vehicles on all company brands, including current and new media (e.g. TV, radio, print, outdoor, consumer activities...etc), getting top exclusive deals, and resulting with major savings for the company • Represented the company on key industry and Government bodies (Ministries of Health and Education, Egyptian TV, satellite channels, media houses, industry committees), worked out major partnership programs, and led and shaped the industry on key matters • Initiated several communication innovation projects on many brands, recommended new unconventional tools that significantly improved the brands’ communication effectiveness, ahead of projects’ objectives • Managed the transition to the new company communication planning process and developed and launched a new OGSM and action plan for the function • Conducted several consumer understanding research projects that significantly improved the company’s communication planning and scheduling, and delivered major cost savings • Consulted all brand people and other functions on a regular basis • Delivered several high rated corporate and functional training courses for organization members and new hires • Coached and trained over 10 subordinates, strongly developing them and promoting 4 into higher levels • Developed P&G media agency and built its people expertise, enabling it to become the top agency in Egypt

Corporate Marketing ManagerFull Time

• Job Details:• Established the corporate marketing department in Egypt from scratch, and built it to become a key business contributor and center of expertise. Within, recruited and trained new team members • Developed media and direct-to-consumer strategies for all company brands (+12 brands), and implemented strong plans that significantly built the brands’ sales, profit and market shares to record levels • Led all TV Buying negotiations with external parties, getting excellent exclusive deals – best in the market • Designed and launched new media and direct-to-consumer activities planning processes that significantly improved the work flow and results in both areas • Managed all media and direct-to-consumer partnership programs with major partners • Qualified a new media scheduling approach to improve media efficiency via a thorough data-based process • Negotiated and implemented a new TV programming deal that delivered major profit for the company • Conducted several corporate and functional training courses for organization members and new hires • Coached and trained 5 subordinates, getting them all into high rated experts and middle managers, and significantly improved the performance of the media agency and several direct-to-consumer agencies