Dalia Ashraf ElKhouly

Growth & Communication ManagerFull Time

• Job Details:- Establish & own operating rhythm needed to manage line - Responsible for overall process line ow. - Ensure alignment of process line support - Testing ideas that support our continuous development and business growth - Dene the online and oine marketing KPIs. - Maintaining our social media presence for both Wasla and Waslafeed - Dene the correct process and roadmap of Wasla and Waslafeed online digital marketing, reecting clear strategy with continuous development. -Putting together a digital strategy for our squad, which is inclusive of organic, paid and earned projects (end to end, always on, organic foundation); ensuring optimal client journey both on and o Wasla and Waslafeed domain. - Identify trends and insights from data using analytic tools, to optimize spend and performance based on them. - Creating monthly content calendars for both Wasla and Waslafeed

Head of Community ManagementFull Time

• Job Details:- Leading a team consisting of 8 people by setting clear goals, delegating tasks and setting deadlines. - Responsible for delivering monthly reports, competitive analysis, sentiment analysis with coordination with team members and perform quality checks to ensure quality of work delivered. - Hold regular sessions and meetings with clients and Account Manager to be aligned. - Responsible for managing crises as soon as they arise and handle it proactively. - Organize posting plans, scheduling and the communication of post promotions. - Hold regular meetings with department heads to be aligned on updates of policies and procedures. - Organize and participate in events to build community and boost brand awareness. - Summarize insights and conversations to create actionable, client-facing reports that lead to optimisation.

Head of Community ManagementFull Time

• Job Details:- Lead a team consisting of 6 people by setting clear goals, delegating tasks and setting deadlines. - Oversaw day-to-day operations by monitoring team performance and report on metrics. - Brought self-initiated digital content and social media ideas forward, based on my own experience, research and new trends. - Supported Account Managers in strategy and social media / digital content campaigns. - Participated constructively in inter-department and cross-service line communications. - Kept multi-functional team updated on changes occurring regarding social media & digital content campaigns, and proactively determine which specific content/channel/approach is affected. - Monitored and reported on feedback and online reviews. - Coordinated with Marketing, PR and communications teams to ensure brand consistency.