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Dalia Mahmoud El Bassiouny

Corporate Marketing Manager at EGMED "Egyptian Group for Export & Import" + Salutem Transfusion Services

Nasr City, Cairo, Egypt

Work Experience

  • Marketing DirectorFull Time

    Selah el telmeez

    Mar 2022 - Present -3 yrs, 4 months

    • Job Details:Overseeing marketing department. • Evaluating and developing our marketing strategy and marketing plan. • Planning, directing, and coordinating marketing efforts. • Researching demand for our products. • Competitor research. • Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. • Identifying potential customers. • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on- investment and profit-loss projections. Developing and managing advertising campaigns. • Building brand awareness and positioning. • Supporting sales and lead generation efforts. • Coordinating marketing projects from start to finish. • Organizing company major events. • Overseeing social media marketing strategy
  • Corporate Marketing ManagerFull Time

    EGMED "Egyptian Group for Export & Import" + Salutem Transfusion Services

    Jul 2019 - Present -6 yrs

    Egypt , Cairo

    • Job Details:• Prepare a yearly marketing plan, • Partner with creative teams, other internal stakeholders, and external agencies and vendors • Prepare budgets & ensure to deliver marketing activities within established budget. • Prepare, develop & maintain subsidiary and corporate brand image along with market awareness. • Prepare, develop & maintain company profile • Prepare, develop as well as maintain corporate website having regular needs evaluation. • Interpret and utilize online platforms like Facebook, LinkedIn and Twitter • Monitor, revise and report on entire marketing activities • Outsource agencies to prepare our internal & external events or conferences. • Choose suitable customer service agency to implement our hotline and align with all departments • Prepare for company showreel / documentary film and revise the script accordingly • Lead the execution of marketing programs from start to finish
  • Client Service Director / Team Leader 2017 – Aug. 2019Full Time

    Full Circle Advertising agency

    Feb 2015 - Jul 2019 -4 yrs, 5 months

    Egypt , Cairo

    • Job Details: Manage and lead a team of employees.  Motivate team members and assess performance.  Provide new clients.  Provides quality Client service, including interacting with Clients, answering client enquiries, and effectively handling client complaints.  Revise all project details Designs, production, printing, cost and quality before communicate it with our client.  Ensure that all elements pertaining to each project are successfully completed within set timelines and budgets.  Monthly status Report / Profit and loss reports Clients: Mondelez - Maraai / Beyti - Best Cheese Co. - Huawei - Ghabbour Auto Wadi Degla - Mars Wrigley - L’oreal / Garnier - Energizer / Eveready Axa Insurance Co. - Ahram Beverage - MOPAR “FCA” - Nestle Kitkat Lipton Ice Tea - Evyap “Evy baby” - Lafarge - Best Cheese Co. - Clorox Savola “Ganna”
  • Marketing ManagerFull Time

    Nebras for lighting

    Jun 2014 - Jan 2015 -7 months

    • Job Details:Media Plan -Business Plan -Annual Budget -Products Packaging -Website development -Developed brand strategy and statistics systems. -Public Relations -Generated new development deals. -Presentations -Printing & Production Materials -Suppliers Contacts
  • Education

    • Bachelor's Degree in Accounting

      Ain Shams University (ASU) English section

      Jan 2000 

    • High School - Thanaweya Amma

      Armenian catholic sister's school

      Jan 1996 

    Skills

    • Event mannager
    • Marketing

    Languages

    • English

      Advanced

    Training & Certifications

    • • Digital Marketing Course

      Windsor Educational Academy·2021
    • Excel 3

      AUC·2007
    • Principles of Marketing

      AUC·2006
    • Advertising

      AUC·2006
    • English Conversation

      AUC·2006
    • Professional Selling Skills

      AUC·2005
    • Business Economics

      AUC·2005
    • Professional Selling Skills 1

      AUC·2005
    • Consumer Behavior

      AUC·2005
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