Clara nagy younan

Credit Hours

• Digital Marketing ManagerFull Time

  Nov 2023 - Present -1 yr, 8 months

  Egypt , Cairo

  • Job Details:**Annually:** - **Market Research and Competitor Analysis:** - Conduct thorough market research and competitor analysis to discover new opportunities and trends in the digital market. - **Annual Digital Channels Strategy and Budget:** - Set the annual digital marketing strategy and budget, aligning them with the company’s vision and goals. - Lead generation: plan and execute effective lead generation strategies that target the right audience, offer valuable content, and capture their contact information. - Conversion rate optimization (CRO): plan and execute effective CRO strategies that improve the user experience and persuade the visitors to convert making a purchase. - **Channel-Specific Planning and Improvement:** - **Website:** - Review website design, content, functionality, and user experience based on feedback and analytics data. - Implement major updates or changes as needed. - **Email Marketing:** - Innovate ways to engage and retain customers through email campaigns. - **Social Media:** - Optimize brand awareness and loyalty through social media channels. - **SEO and SEM:** - Enhance website ranking and visibility on search engines. - Identify new opportunities for reaching and converting customers. - **Mobile Marketing:** - Innovate strategies for mobile advertising. - **Display Ads:** - Improve display ads campaigns. - **Affiliate Marketing:** - Explore new opportunities in affiliate marketing. - **Performance Evaluation:** - Evaluate the digital marketing department’s performance from the previous year. - **Management:** - Identify strengths and weaknesses of each channel. - Create and update digital channels department structure. - Create and update digital channels department policies. - Manage the ecommerce and Learning Management Systems. **Quarterly:** - Define the quarterly goals and objectives based on the annual plan. - Monitor and evaluate the progress and performance using various KPIs and analytics tools. - Adjust the strategy and budget as needed based on the results and feedback. - Report the quarterly achievements and challenges to the senior management and other stakeholders. - Evaluate and adjust the progress of digital channels campaigns. - Create quarterly reports about the progress of digital channels campaigns. **Monthly:** - Create and manage Digital channels campaigns. - Create monthly reports about the status of digital channels campaigns. - Attend monthly digital channels meeting with the senior management. **Daily:** - Ensure that all digital marketing campaigns are running smoothly and effectively. - Respond to any urgent issues or requests from stakeholders.
• Medical Reviewer and proofreaderFull Time

  Jun 2022 - Sep 2023 -1 yr, 3 months

  Egypt

  • Job Details:Review medical content for CME courses in KSA Review translation (Arabic - English) and vice versa Review the end product through articulate files from the design team