Cherine Ahmed Reda

Pharma Trade Brand Manager (Brand Activation Manager)Full Time

• Job Details:• Responsible for branding and managing products in its relevant category within all pharmacy chains in Egypt. • Managing vendor relationships, negotiations, and building contracts for competitive sales out. • Plan and execute brand activation campaigns, ensuring alignment with overall marketing goals. • Coordinate with designers and vendors to create impactful promotional materials. • Organize and oversee pharmaceutical product launches and promotional events. • Monitor and analyze the performance of digital campaigns, making data-driven optimizations. • Work closely with the sales team to integrate brand activation efforts with sales initiatives. • Ensure all brand activation activities comply with the company’s regulations and guidelines. • Stay informed about changes in regulations and adjust marketing strategies accordingly. • Develop, manage, and optimize budgets for brand activation campaigns. • Track and report on the financial performance of campaigns, ensuring cost-effectiveness. • Establish KPIs to measure the success of brand activation initiatives. • Regularly analyze and evaluate campaign performance, making recommendations for improvement. • Foster relationships with healthcare professionals and organizations to enhance brand credibility. • Provide training to internal teams and external partners on brand messaging and guidelines. • Keep teams informed about industry trends and emerging best practices in brand activation.

Associate Product ManagerFull Time

• Job Details:Lead the development and implementation of two assigned products in collaboration with local Commercial Sales, Regional Marketing, Research, and Medical Department.  Complete assigned responsibilities in the annual brand planning process including market opportunity analysis, strategy development, and budget/tactical plan development.  Provide ongoing analysis/conclusions of market forces that have potential to influence business and action plans to address near-term opportunities and threats.  Develop project/product briefs for tactics requiring agency development.  Present promotional programs to field force at sales meetings, and other tactical rollout initiatives with the sales regions. Network with sales forces, management and other partners to understand market/customer needs and to monitor the competitive environment.  Effectively manage elements of the brand forecasting and budgeting process.  Develop and nurture KOLs relationships, in conjunction with sales team.  Contribute to innovative tactics, programs, and processes to grow the business.  Work in partnership with Sales team and other cross-functional teams on the most efficient use of resources for implementation of marketing strategies of new and existing products.  Perform other related duties as assigned by Sr. Product manager.  Demonstrates strong ability to identify the right segments and targets to communicate effectively. (Segmentation and Targeting)  Uses skills in managing multiple projects, priorities, and processes to focus on projects that build the business, as well as anticipate and solve problems. (Project management)  Demonstrates enthusiasm and energy to build elements of a story to sell ideas and open lines of communication that support achievement of business results. (Communication)  Displays knowledge of different trade channels/retailers, their unique strategies, needs, consumer targets to develop and manage sales initiatives and promotions. (Marketing Execution)  Understands the value of packaging and its ability to drive growth and innovation in packaging communication and structure that enhance consumer experience and build brand equity and/or competitive advantage. (Marketing Execution)

Key Account ManagerFull Time

• Job Details:Re Launching one of the most important products (Orencia) Area of responsibility : Cairo, Giza, Ismailia Collaborates with manager to develop and implement territory POA and key account plans. Achieve POA Evaluates progress vs. plan monthly and agrees to course corrections with manager Contributes to Cluster/Territory Teams Collaborates (Medical Affairs/Key Account Manager, etc.) to agree on key account plan objectives/responsibilities Demonstrates an understanding of industry and healthcare trends, of how retail practices, clinics and hospitals operate. Identify and gather competitive information Follows through on customer commitments and requests in a timely fashion Reports customer activity in the CRM system and ensures customer profiles are kept up-to-date Demonstrates an understanding of BMS Performance to satisfy customer and BMS needs Operates within the agreed expense budget aligned with POA priorities Penetrating Rheumatology market through matching the unmet needs with the current portfolio and discovering new accounts Monitor market trends and competitor activity. Maintain close relationships with key opinion leaders (Governmental & Private) and ensure their requirements are being met by the company's products where possible. Appraise current and planned customer needs and advise the application of company products and services to customer requirements. Represent Bristol Myers Squibb in a professional manner that aligns with Company image, ensuring activities comply with legal and ethical standards. Seeks advice and assistance to organize activities Continuously develops and improves product knowledge, communication and selling skills through self-learning and active participation in agreed training programs. Drives own development Design strategies that will help in meeting and surpassing the sales objectives of the organization. Carry out the field activities within the given budget and territory and to be able to predict the future sales trends. Make sure that the present clients remain intact and design strategies to market the new and existing products, and thereby attract and add new clients. Keep a track of the product's progress and to check if there are any discrepancies in it. Make every possible effort to resolve the issues of the product and find out ways to enhance its strengths so as to achieve maximum revenue for the organization. Keep updated about the latest developments related to the product and keep abreast with the competitors' products and their strategies. Ensuring that Company strategies are correctly and uniformly implemented.