Charitha Kandukuri

Social Media and Communication Intern

• Job Details:Conducted market research that identified emerging trends, leading to a 15% improvement in targeted marketing strategies and a 10% increase in campaign ROI. Managed and maintained a content calendar across 3+ social media platforms, ensuring a consistent brand presence, resulting in a 12% increase in social media engagement. Produced and optimized content for social media, email newsletters, blogs, and websites, contributing to a 25% growth in brand visibility. Analyzed and reported on weekly and monthly metrics, including website traffic, email open rates, and click-through rates (CTR), leading to strategy refinements that improved CTR by 12% and email open rates by 18% using A/B testing. Simultaneously managed social media and website content for the sister company, Formulator Sample Shop, demonstrating strong multitasking and project management skills, which resulted in a 15% increase in brand engagement across both brands. Performed SEO analysis and implemented strategies that improved organic search rankings, driving a 20% increase in website traffic and enhancing brand visibility. Coordinated with US-based teams to identify and implement improvements in marketing campaigns, which contributed to a 10% increase in lead generation and 5% higher conversion rates.

Business Assistant Intern

• Job Details:Prospected and secured 6 potential clients through targeted cold calls and emails, contributing to a 10% increase in client acquisition and overall business growth. Assisted in the creation and execution of marketing materials, including email campaigns and website content updates, resulting in a 15% increase in website traffic and 20% higher email open rates. Built and maintained relationships with over 10 nano and micro-influencers, expanding digital reach by 30% and boosting brand recognition in target markets. Tracked and analyzed KPIs and metrics, providing insights that guided marketing strategies and led to a 15% improvement in campaign outcomes.